Google Supplemental Index - aka - All The Other Crap We Found
Google Supplemental Index - aka - All The Other Crap We Found
Everyone who bothers to read the Search Engine Guidelines would know that Search Engines loathe duplicate content with a passion bordering on paranoia... Three of the key "uniqueness" indicators on a web page are its URL, Title and Description. If all pages have unfriendly URLs containing "&, = or ?" and not a keyword in sight, that is a very bad start. Compound that with generic Titles and Description meta-tags, and you've gone a long way towards obfuscating the reason that the page exists.
Do a Google search for "site:www.mysite.com" (replace "mysite" with YOUR site's domain name) for obvious reasons... This will show you what they have found and indexed on your site... You will see the individual page URLs, the Titles and Descriptions... All different, are they? If not, you have a problem! Not only must they be different, they must be accurate!
Bear in mind that in the event that one of those pages actually finds itself thrust into prominence in a Search Engine Results Page, it needs to capture the interest and attention of the viewer... and if they click through to your site, its important that they find what they were looking for! If not, they left already! Thats twice as bad as you might think, because Google actually takes note of how long they stayed... and factors this into your sites relevancy for whatever term your page was found for. If people are going to you and staying for a while, the "stickiness" of your site can increase your rankings for that search term! Conversely... if they are leaving immediately, your page will decrease in value as a consequence.
As a general rule, your goal should be to make sure that every page on your site is unique / different. It should focus on 1 - 3 specific keyword phrases that will draw people in via search engine results pages, and it should provide information, entertainment or something of value related to that term or terms. If it does not do that, there seems little point having the page on the site in the first place!
Optimisation of a site is all about accurately describing the contents so that its obvious to both automated Search Engine spiders AND human viewers. That brings the "qualified traffic" flow of visitors who know what they want, and that your site probably has it!
Google Supplemental Index aka All The Other Crap We Found - To learn more about this author, visit Ben Kemp's Website.
Like this article? Share it with your friends
Google Supplemental Results Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarecely decide if there was a difference between them. Bottom line is, if you don't take the time and effort to make your pages unique, with page URLs, Titles and Descriptions that accurately describe the contents of the page, why the hell should Google even bother indexing them at all? That they do so is a credit to them, even though they no option but to park them in the "Other Crap We Found" bin...
Everyone who bothers to read the Search Engine Guidelines would know that Search Engines loathe duplicate content with a passion bordering on paranoia... Three of the key "uniqueness" indicators on a web page are its URL, Title and Description. If all pages have unfriendly URLs containing "&, = or ?" and not a keyword in sight, that is a very bad start. Compound that with generic Titles and Description meta-tags, and you've gone a long way towards obfuscating the reason that the page exists.
Do a Google search for "site:www.mysite.com" (replace "mysite" with YOUR site's domain name) for obvious reasons... This will show you what they have found and indexed on your site... You will see the individual page URLs, the Titles and Descriptions... All different, are they? If not, you have a problem! Not only must they be different, they must be accurate!
Bear in mind that in the event that one of those pages actually finds itself thrust into prominence in a Search Engine Results Page, it needs to capture the interest and attention of the viewer... and if they click through to your site, its important that they find what they were looking for! If not, they left already! Thats twice as bad as you might think, because Google actually takes note of how long they stayed... and factors this into your sites relevancy for whatever term your page was found for. If people are going to you and staying for a while, the "stickiness" of your site can increase your rankings for that search term! Conversely... if they are leaving immediately, your page will decrease in value as a consequence.
As a general rule, your goal should be to make sure that every page on your site is unique / different. It should focus on 1 - 3 specific keyword phrases that will draw people in via search engine results pages, and it should provide information, entertainment or something of value related to that term or terms. If it does not do that, there seems little point having the page on the site in the first place!
Optimisation of a site is all about accurately describing the contents so that its obvious to both automated Search Engine spiders AND human viewers. That brings the "qualified traffic" flow of visitors who know what they want, and that your site probably has it!
Google Supplemental Index aka All The Other Crap We Found - To learn more about this author, visit Ben Kemp's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Ben's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Radical Green Business Acronym Soup Personal Leadership Vertical Market Ad Network Factual |
|
 | ||
 |
Top 50 Diversion Blogs
Top Diversion Blogs of 2009 | |
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||