A Special Marketing Tool: Online Pay-Per-Click or PPC Ads
We commonly see displays and media ads promoting the sale of items to celebrate the special day or event, but how often do you see businesses doing similar promotions online? Special occassion marketing is becoming very popular online. One of the most common ways that businesses are implementing such marketing ideas is through Pay-Per-Click (PPC) campaigns.
What is PPC? As you search for your topic of interest online, you may notice that you receive two sets of search results. There is a listing on the left side of the page that is called your Search Engine Optimisation (SEO) results and another on the right side which is your Pay-Per-Click (PPC) or sponsored link results. You sometimes may receive two or three PPC results at the top left side also. Top search engines such as Google, Yahoo! and MSN provide this PPC service that allows you to advertise your business on their search network. You are required to indicate the price that you are willing to pay for each visitor that clicks on the ad. You only pay when the person clicks on your ad.