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Website as a Marketing Tool - Artistic Design or Content Design for Communication?

Guest post by: Sagar Kumar

Article Overview: Why you need a website - to communicate, or to decorate? Visitors to a website are not interested in rating creativeness of your web designer's work. They just care about getting all the relevant information, in as little time as possible, and then move on. Modern web designers should put less energy into designing the page background - the canvas and permanent page features - and rather focus on designing the content itself. Nevertheless, Commercial Art Inspirations are still to be used in Advertising, Graphic Design, Communication Design, Website Design Agencies, Visual Design, Interactive & Rich Media, Animations, Visual Communication & Applied Art.

Website as a Marketing Tool - Artistic Design or Content Design for Communication?

Why you need a website - to communicate, or to decorate? Visitors to a website are not interested in rating creativeness of your web designer's work. They just care about getting all the relevant information, in as little time as possible, and then move on. Modern web designers should put less energy into designing the page background - the canvas and permanent page features - and rather focus on designing the content itself. Nevertheless, Commercial Art Inspirations are still to be used in Advertising, Graphic Design, Communication Design, Website Design Agencies, Visual Design, Interactive & Rich Media, Animations, Visual Communication & Applied Art.

Successful Web Design agencies helps to induce in the mind of a consumer, the demand for a product, service, or an idea, apart from creating an awareness about it. Web art refers to a diverse range of activities, creations and expressions that are appealing to the senses or emotions of a site viewer.

In practice, busy website designers hardly enjoy the luxury a Leonardo-da-vinci or Michelangelo got to spend years for completing their masterpiece. You have few months or weeks and a tight budget. So, in a commercial art environment like web design service, copying other websites is a necessity, given the time constraints and budget limitations we face. But remember what Albert Einstein said "The secret to creativity is knowing how to hide your sources.". Nevertheless, you should not steal popular designs whose original source is known to everyone.

Go through the great junk heap of lost, bypassed, and forgotten design ideas to find the rare jewels, and then incorporate such languishing gems to create your own personal artistic site... Great design agencies don't get caught stealing because what they appropriate, they transform so thoroughly into their own persona, that everyone ends up thinking the great design idea was theirs in the first place.

You can also search through magazines, books, movies, television, websites, historical artifacts, cultural compositions and other rich design sources to locate those unused and forgotten ideas and copy the inspiration, not the outcome.

The website style or the pitch is when you introduce a site in a visually prominent and very succinct way. The biggest frustration with some web sites is not being able to tell what they are selling or represent with out trying too hard. If a visitor cannot figure out why he/she is on your site, he is out. These sites might not spell it out so literally, but they do try to draw you in and retain your attention by starting off with some sort of introduction. The communication tools used for content design are too weak, hence most business websites fail. Solution Point can help you, let us know your issue, contact us.

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Article Tags: web design seo



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Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Top Banner Help - [quote:35xjo6uq]Good job on the banners BennyBoy![/quote:35xjo6uq] No probs:) I agree Online Marketing and Publicity Search Engine Optimization - Web Design and Programming Blogging also may be... Web Design Tutorials Looking to Hire - jobs section Interesting Articles / websites
Re: Reduce Bounce Rate - Website bounce rate matters most today. You can decrease by providing 1. Good Web Layout And Design 2. Relevant and unique content 3. Content clear and proper navigation 4. Improve website loading speed 5. Add relevant images 6. Analysis of keywords 7. Minimize pages 8. optimize your target keywords 9. Good quality of links 10. Take People Where They Want to Go
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Top Banner Help - The more popular ones that I've seen: Online Marketing and Publicity Search Engine Optimization Web Design and Programming Blogging Re: the poll, I think there was enough response to warrant the new category. These are very popular search terms. I agree that too many niche categories is not a good idea, maybe keep it to a minimum 2-3 internet related topics. Good job on the banners BennyBoy!


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