What kind of Search Engine Optimization or Promotion?
An online Search Engine Optimization campaign for your website can deliver only if it is mapped to your business strategy, overall marketing objectives, and you have in-house talent or partners for creative content writing - not just any copy/paste type. Unfortunately many marketers do not know where to begin! Think of new and innovative ideas, brainstorm, and daydream. Integrate the digital strategy with your print, outdoor, radio and TV plans. Reflect on the target market and their digital activities. Not only web - think about mobile networks.
Going back to basics, the right place to start is by understanding what your business objectives are, and extrapolating your marketing goals from that understanding. Involvement of top management, CEOs and Directors is critical, it is no longer a techie ONLY job. Wrong tactics by your front staff can threaten you overall strategy.
Whether your goal is to grow revenues and profits by moving into a new market or maintain current profitability in the face of increased competition. You can drive to retain customers, acquire new customers or increase brand awareness with on-the-job decision makers involved in building email databases, generating sales lead, achieving customer conversions or brand promotion.