3 SEO myths taken out the back and beaten up
There's a lot of SEO noise out there in Internet land, a lot of heat on how best to optimise websites and how to get your website sitting pretty on Google. With Google having to maintain absolute secrecy over its search algorithm and the relative importance of the hundreds of 'signals' that it uses to determine relevance, there's a great deal of room for conjecture and creative SEO guesswork.
A lot of that guesswork is of course way off the mark. Nonsense that's evolved through a process of online Chinese whispers often used to justify unnecessary fees or poor SEO results by companies spending most of their energies drawing a veil of mystery over the fact they don't really know what they're doing. The simple fact of the matter is that in essence, SEO is a fundamentally simple process - powerful links, strong site architecture, great optimised content and you've about done it. How you go about putting all that together is of course where the skilled SEO team starts to earn their corn. Here are a few techniques that despite gaining common currency WON'T assist anyone in their SEO.
SEO is a dark art
Puuurleeeease! If people can't give you straight answers to straight questions than the chances are either they're taking you for an idiot or are out of their depth. SEO is simple. Put it like this. If SEOs can do it, then it has to be easy.
You can trick your way to the top
Maybe you can. For a moment. What's the point? Do you want an ongoing, sustainable and profitable web presence or do you want to play boy racers? What's the point? No, really; why bother to invest blood sweat and tears into a sham, something fake? What's wrong with just putting your efforts into a project based on high quality, super relevant content and copy, smart architecture, smart navigation and pro SEO? That way your users AND Google get what they want. You will too.
PPC Vs Organic
Conspiracy theorists will tell you that unless your flashing the PPC cash that your natural lists will suffer. It's not so. Google's capital and any search engine's value is based on delivering relevant search returns against user queries. If they were to start gaming its own systems and hand out results based on anything other than relevance it would be game over.
You might want to invest in PPC, even on terms that you rank highly on, just to really dominate that top end real estate. But cause and effect? No.
Agree? Disagree? Want more info? Talk to SEO team or online marketing partner.