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3 more SEO myths slapped

Guest post by: Jonathan

Article Overview: We've already taken a good look at 3 of the most common SEO fallacies doing the rounds. Myths that seem to have hung around for years picking up fans and followers through little more than their refusal to disappear.

3 more SEO myths slapped

We've already taken a good look at 3 of the most common SEO fallacies doing the rounds. Myths that seem to have hung around for years picking up fans and followers through little more than their refusal to disappear. The SEO equivalent of Status Quo or William Hague. The myth that SEO is a Black Art was dismissed instantly. The false promises and false economy of trying to game the system and the suspicions that PPC spend will open the door to top natural placements were also shaken down. There are plenty more nasty little non-truths out there, though. Pesky distractions to waste your time and to get you to take your eye of the SEO ball. Here are three more of the main offenders:

Keywords

Keywords, keywords, keywords - the lifeblood of search and SEO; the very means by which our intentions are expressed and interpreted. Of course key words are essential. Keywords in title tags, and keywords on your content pages and in link anchor text is a big deal. Sticking them all over the shop or crowbarring them into copy isn't such a good idea. It's a bit like Audrey Hepburn walking into your jewellers. Want to make a good impression? Then just act natural. When it comes to keywords just write clear, concise, informative, interesting and entertaining copy for your readers and let the keywords take care of themselves.

Meta tags

'Optimise' your keyword meta tags if you want. It won't do you the slightest bit of good though. They were relevant to SEO once upon a time but were so stuffed and abused that all the major search engines decided to pass them by. That said, everyone seems to still complete them for some reason. Does anyone dare not to? Why not use them for a bit of competitor research and take a look at the words and phrases that the enemy is going for?

XML Sitemaps

There's talk out there that an XML sitemap will boost your Google rankings. It won't. Whilst an XML sitemap is a good way to help make sure that your site is crawled and indexed efficiently you won't benefit from any additional link juice as some people believe. An XML sitemap is a good thing to have but not for the reasons that many SEOs say it is.

Talk to your SEO team or online marketing professionals for more information on how to succeed at SEO.

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Article Tags: internet marketing, keywords, online marketing, search engine optimisation, search engine optimization, SEO, web design



Related Forum Posts
Website Ranking Optimization - There are many myths about SEO but I want to tell you the plain truth. The do-it-yourself person can accomplish just as much as the professional. You must be willing to do many tasks of Website Optimization if you want to succeed. There is much information on the Internet on SEO. Some will tell you that the secret to high rankings is creating and submitting many RSS Feeds. Others will tell you that you need quality reciprocal links. Is there just one way of gaining first page on Google? [link removed by forum administrator]
Brand Babble - I recently read another great book called "Brand Babble" The book debunks a bunch of branding 'myths' that have seem to get passed around as conventional branding wisdom. The authors are Don E Schultz & Heidi F Schultz. ISBN 0-538-72714-4
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