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4 great blogging tips to build online profile
| Guest post by: Jonathan |
Article Overview: There's more to successful blogging than simply sharing, relaxing and understanding (see part 1 of our blogging tips guide). Here are 4 more important tips guaranteed to help you build your online audience.
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Free Download - How NOT to SEO your site By Jonathan |
4 great blogging tips to build online profile
Be consistent
Don't be that girl in KFC alternating between an ice cream in one hand and a piece of chicken in the other. She's special but most people reading your blog will have a relatively narrow taste tolerance and only be interested in a limited range of related subject matter. Go off message too far and you'll start confusing them and losing them. Remember above anything else - this blog is about your reader not you. Don't turn them off with your idiosyncratic eating habits.
Find your own voice
What's the point in trying to be someone else? It's the curse of the latest talented footballer (the new Pele), or cricketer (the new Botham) - trying to follow in someone else's footsteps merely diminishes you.
Sure we all have our heroes and in your business there are bound to be rock stars, people who say the things you're thinking, who write the sort of amazing articles you'd write if only you had the time. It's great to be inspired and admiring someone is healthy, wanting to be them isn't. You'll simply end up sounding like a fan or else a pale imitation. Either way you lose.
So much of the success that blogging offers is in its ability to help you reflect, to find your own voice, to sharpen your opinions, to clarify and define your positions on issues and to reveal the real you.
Deliver quality
This point is related to the Share advice in the first Blogging Tips post. When you share, be sure to share your best. Be amazing and be exceptional. You know how fierce the competition is in your marketplace. You know that quality will out. Why should blogging be any different? If you're lacking in confidence or don't have the resources or expertise to make it work for you, then hire in the skills. And finally...
Quit while you're ahead
People are busy; time is short. Don't labour your point, waffle or bombard people with excess content. Keep it relevant and pithy.
Looking for more information? Talk to a web marketing, SEO or copywriting specialist for more blog writing advice.
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Article Tags: blogging, internet marketing, seo
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website   How to squeeze extra value from your SEO Ecommerce SEO be seen to sell 3 Steps to SEO Heaven When to sack your SEO Company Christmas number 1 |
Related Forum Posts
Re: Blogging For Promotion
- If you're new to blogging or don't fully understand how you can use blogging to your advantage for promoting your business or for creating an online income, this series provides an in-depth look at blogging. In short, everything you need to know to start blogging and what you need to know to effectively use a blog for promotion or as a business in and of itself.
Re: How to gain more website traffic?
- Something overlooked often is guest blogging. I have done it once and an avalanche of traffic poured onto the linked site.
Really, it's a smart strategy to perhaps look at what kind of blogs people are [i:3blz5tcm]already[/i:3blz5tcm] reading online and who is accepting guest blogging. Start doing guest blogging in that market and write more of what people are reading.
I know a guy who does this quite a bit, and his advice is to attach an html formatted blog post to an email and approach the publisher. He said if he doesn't get one accepted, he'll just keep approaching others until it gets accepted.
Re: Link Building Tactics
- Hi Evan,
I think your post gives great advice on how to naturally build links. I couldn't agree more that building relationships online is a basic principal that is often overlooked online. So many people get confused with the "link building tactics" they read about online they forget to take care of the basics; which usually works the best.
I will have to admit it has been a while since I have done this for some of our clients; thanks for the great reminder.
Jeff
Re: Branding On A Budget
- Hi,
I am big on branding...but I think #8 might be the most important for online stores. In fact I think it should be "do what you say."
Unfortunately many online retailers create the ultimate marketing plan, great website, and throw a lot of money into online advertising but fail to actually do what they say. Sometimes our recommendation to clients are stop focusing on all the things you should do and just do it...build & run a good business.
When internet owners start focusing on spending 95% of their time making money for their company and less money on "trying" to build their brand...it is funny how that brand forms.
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Re: How to develop sales contacts?
- Gary,
What kind of products are you selling? Are they something you could sell online? The internet opens up a whole lot of possibilities to generate leads, prospects and eventually customers.
You've been given great advice already. The same tips can also apply online as well if you have a website or plan to start selling online.
I'm interested to hear about your business and your products.
Take Care,
Alan
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