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Do you Social Media?

Guest post by: Jonathan

Article Overview: Blogging - what a waste of time... Unless of course you follow the three 'blogging musts'. Read on...see if you are wasting your time or nurturing a fabulous marketing tool.

Do you Social Media?



Have you been following all the hoopla, the SEO and web marketing take on SMM? If so you may have read how fresh, well written original content in the form of blogs will help propel your website to the top of the search engines. How it will extend your reach and range. How adding a blog to your site or your new web design can boost your visitor numbers, win more customers and increase the effectiveness of your web presence.

You may already be considering bolting a blog onto an existing site or even redesigning your website around a company blog. You may already peak in envy at your competition, coveting all those lovely posts and guest comments. All that juicy, engaging information that they share with their ever growing readership.

Well guess what? They're wrong.

Absolutely, totally, bonafide, 100% completely incorrect. Blogging and especially orientating your web presence around your company blog is a total waste of time, unless of course you follow the three ‘blogging musts'.

• It's not about me. It's about you. If you plan to spend your time talking about your company, your products, your services, you, you, you then just forget the whole thing. People's time is short, and the last thing any prospective advocate needs is to sit watching you flexing your muscles in the corporate gym mirror. Duller than dull. Add value, help people, solve problems, share insight and opinion, and don't forget to entertain. Make people's lives better. Stick the product release stuff in a press release. Don't insult people's intelligence by going all covert on them either. People know when they're being sold to and more often than not they hate it, especially if your pitch is pretending to be something else. There's a time and a place for the sale. A company blog is neither

• This relationship needs commitment - Unless you can commit the time and resources to keeping your blog updated regularly you will look amateurish. Blog fail. The same goes for the quality. If you don't have the time or the confidence in your ability to write it yourself then get someone in to do it. You don't need major articles or long in-depth pieces, but you do need to keep it coming and reading well. Once a week, twice a week, three times a week it's up to you. Just make sure that you keep the show on the road. Plan a schedule and stick with it.

• Blogging is part of your social media strategy - Make your blog your destination. Drive traffic there through your social media outposts - Your Facebook, Twitter, LinkedIn and YouTube activity for example.

Get it right and your blog can become a fabulous marketing tool. Fail to follow these simple guidelines and your blog may end up a waste of time.

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Article Tags: blogging, blogs, internet marketing, search engine optimisation, SEO



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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