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Google Caffeine wants a fast web
| Guest post by: Jonathan |
Article Overview: Codenamed Caffeine, the question on many people's lips is how will the new Caffeine search system affect the way that their site is indexed and listed on Google.
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Free Download - How NOT to SEO your site By Jonathan |
Google Caffeine wants a fast web
Google's much anticipated search engine algorithm update is planned for imminent release. Codenamed Caffeine, the question on many people's lips is how will the new Caffeine search system affect the way that their site is indexed and listed on Google. What are the implications for Internet marketing and are there any aspects to caffeine that might make you change the way in which your website should be designed or marketed?
First and foremost - what is Caffeine?
The Caffeine update is largely 'under the hood'. Most changes won't be seen directly by users and apply only to technical aspects of Google's search criteria. The front end of the engine looks the same with the back end re-engineered to index new content faster and reduce the time between new content being published online and it then appearing as a search result. Partially as a response to the evolution of Microsoft's Bing there are a number of aspects that Google are focusing on as they strive to stay ahead of the search game.
Caffeine works on the four main pillars of search value to boost its power - search speed, accuracy, timeliness and reach.
In the pursuit of speed, Google is turning its attention to page load times.
Historically page load speed hasn't been a factor in Google ratings but many people are now starting to consider visitor experience in terms of speed and Google will be rewarding sites that load quickly and penalise those that take a long time to load.
It makes sense and in many ways it's surprising that Google has taken as long as it has to recognise the importance of load time. Put simply - slow loading sites frustrate and annoy visitors who then choose to go elsewhere for their search results and even using Adwords, if your site is slow, will influence the amount you end up paying.
To help wed developers and website owners Google themselves have set up a test area code.google.com/speed. There is a range of tools there that enable you to review and revise you page load performance, identify optimal load orders, Java script reuse and generally improve rankability with cleaner better optimised code.
Take a look or get your Internet marketing /SEO team to check out the Firefox extension Page Speed, webpagetest.org or the Javascript compiler Closure for ideas on how to improve performance.
Make it quick and make it clean to rank high on Google in 2010.
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Article Tags: Internet Marketing, Search enging Optimisation, SEO
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website   Bad SEO advice Web design and SEO the Jacob Nielsen way part 1 When to sack your SEO company part 2 The secret of small business SEO and online marketing success SEO SEO SEO thats all you ever think about |
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I have a shared hosting plan with HostGator, so I'm wondering if I'll ever see this implemented for my sites.
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Whenever I check my ranking for specific keywords on Google, my web pages appear on the front page, or suspiciously high.
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