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How to generate lots of high quality inbound links

Guest post by: Jonathan

Article Overview: Link building is an essential part of any online marketing or SEO strategy. If you really want page one rankings in major search engines such as Google, you need to think about your strategy and outwit your competitors. To get the quality links you need to really have an impact on your sites ability to rank well, planning; patience and persistence are all virtues you will need in abundance.

How to generate lots of high quality inbound links

We all know how important inbound links are to your online success - the defining criteria, in fact. Other than just building a great destination or a website that inspires inbound links, what other strategies can you pursue to try and generate the sorts of quality links that will really make a difference to your rankings? There are plenty of opportunities if you keep your eyes open and your thinking cap on. Here are just a few.

Run some searches against the sorts of terms that you want to be found on. Check out the competition. Check out the source of inbound links by running the domains through a back link checker. See who's linking to them. After all it's largely those inbound links that are elevating them to the lofty positions that they are enjoying - the sorts of positions that you want too. Get busy and email the backlink sources politely explaining who you are and that you offer a set of products and services very much along the lines of the sort of thing they might be interested in telling their visitors about. Sure it takes time and it takes effort. Manual link building is a laborious process. But it's also essential. If you're in this for the long haul then get with it. You can be sure that your competitors (or at least any who merit your attention) are doing it already.

Even better if you can find a dead or expired domain. No-one wants to link to a dead site the link donors will most likely be extremely grateful to replace links to the dud domain with links to yours.

Link out to sites that might add to your visitors' experience. Encouraging a happy, healthy link ecosystem is all part of the process. Other sites notice that you are linking to then and the chances are that before too long (as long as your content is relevant) they will link back to you. Don't be shy in suggesting reciprocation if nothing has happened after a few months.

Remember too that social media and blogs as well as all the usual off page SEO in the form of press releases, articles and directory submissions are also a great way to generate inbounds.

Sound complicated? Involved? Greek? Talk to an SEO professional for all the latest thinking and techniques on how to build quality into your site. Happy link building!

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Article Tags: internet marketing, Link Building, search engine optimisation, SEO



Related Forum Posts
Re: Backlinking packages - Certainly, the key concept of back linking is to gain the link juice with respect to the quality traffic. You should have clear communication while exchanging links it helps really a website to get the high quality back links.
Re: S.E.O The Essential's parts of S.E.O for your website - Hey, thanks for these SEO tips. I agree that inbound links and keyword anchor texts are important for ranking high in the SERPs. There were other factors that you mentioned that were also important too (e.g. title tag and age of domain). It's always nice to see these SEO tips because I'm in the process of doing SEO myself.
Re: link exchange strategy - [quote="RussellWebb":2xvcpjwz]Questions that pop into mind... Does PR ranking effect 'who' you would exchange links with? Do you really need thousands of links to rank higher in the SE's? Are one-way links better than reciprocal links?[/quote:2xvcpjwz] Hi Russell, While I know you posed these SEO questions for Samin, I thought I'd help you get the conversation started by putting in my 2 cents. 1.) I think it's all about getting "quality" and high ranking/trusted sites (that are related to the content of your site and industry) to link back to you. 2.) While it's somewhat true that the more links you have the better, I'd suggest focusing on "quality" links rather than quantity. Poor sites and ones that aren't related to your field can actually hurt your rankings. 3.) Absolutely, it's much better if someone only links to you. However, reciprocal links are still good for those who have just launched a new site and are getting started. If I'm wrong about any of these comments, please feel free to correct me.
Re: Anyone know a reputable link building company? - Before paying for link builders, make sure your website *is* SEOed. Then you can go with link builders. Keep in mind that some good quality 100 links can do much more than 10000 low quality links. How to tell what's a good link: -The content is related to the content on your site. -The source website is an old website. -The website has many quality incoming links. -The linking page has PR. -The linking page doesn't have 100's of links out. Bad links have: -No PR -100s of links out -No related content -** The linking page has the word "link or links" in it. -No traffic. -Is not ranked. I rather link build myself than pay $5000 for some guys in india that get terrible quality links. Always ask for links reports.
Re: Best Internet Marketing Strategy - [quote="Trent Brownrigg":1r57alkf]Article marketing can be very effective as it does two things... Gets you direct traffic and builds links for higher search engine rankings. But you need to write high quality articles and set yourself apart from the millions of other people submitting them every day.[/quote:1r57alkf] This is so true as there is a lot of competition out there and also a lot of junkie articles. The good thing though is that high quality articles are very sustainable and are around for a long long time. I still see some of my articles written two years ago showing up in Google. MichelleJ


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