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How to keep the search engines happy
Written by: JonathanArticle Overview: What do search engines like? What do search engines dislike?
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Free Download - How NOT to SEO your site By Jonathan |
How to keep the search engines happy
What do search engines like?
Search engines cannot read graphics or flash so its text, text, text all the way.
The trick is to ensure that the visible text of the web site is optimised for both your customers and the search engines.
Your text must flow in order for your customers to get the most out of your website; you must also however ensure that your keywords and keyphrases are mentioned prominently in the text on one (or ideally more) occasions.
In addition to this, Search engines use the title and description tags to compare to the site text, to get the best ranking you should have your keywords and phrases in the text, the title and the description tag. When submitting your site to directories or exchanging linkbacks, if you can get your keywords included in the description of your site on any third party/partners website, this is also a real bonus.
What do search engines dislike?
Flash, ‘heavy’ graphics and doorway pages are a no-no? The reason for this is basically because there is little or no unique text on the page and as we mentioned before, search engines currently cannot read graphics or flash movies.
A Doorway page is created purely for the purpose of trying to manipulate search engine results. Doorway pages contain a copy of other content to try to trick the search engine.
The doorway page will usually link the visitor through to another website, and as such contains no unique content for the search engine.
Search Engines also dislike ‘link farms’. These are design solely for promotional purposes and should be avoided as some search engines do consider them as ‘spam’ which could have a detrimental effect on your website!
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Article Tags: Internet Marketing, Search Engine Optimisation, SEO
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website  Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website   Google Caffeine wants a fast web Profit Powered by Christmas SEOcial Media its getting BIG Bad SEO advice SEO check list 2 Your SEO imperatives |
Related Forum Posts
Re: Search Engine Optimization
- As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
How Soon Does It Take a Blog to get Into the System?
- I have used blogger.com (used to be blogspot, or still is, for all I know...taken over by google, anyway!) for about a year now.
My first blog, Daily Space, shows up regularly in search engines now...seems like the day after I post something its in the search engines.
And I'm pretty sure I never announced it to search engines... it just made its way onto them virally because Google arranges that.
At least that's what I'd thought.
BUt I created a blog a couple of weeks ago, for an actor named Patrick Barlow. (No one's ever heard of him, it's for my own enjoyment only). And I signed on to Google Alerts to get alerts about Barlow from webpages and blogs...
And after two weeks of me making a post about Barlow each day, I have yet to get a "Google Alert" about it, and have yet to see it in search engines!
Is anyone familiar enough with Blogger/Blogspot to know how long it takes before a new blog filters into the Google search engine?
Seo way of Marketing...
- Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
Re: Seo way of Marketing...
- This is an interesting discussion. Lately I've been expanding my definition of seo, to include not only search engines, but other searching methods. Which include sites like Twitter, where there is a live search. I think it's also important to target the right groups of people who may network over social media sites. Basically, you want to reach as many people who are interested in your topics as possible, and the search engines are only one way to get there.
Blogs in Search Engines
- The format for blogs make them very compatible with search engines and Blogger uses a format that Google really likes. My Virtual Book Tour site is set up in a format that Google likes and that certainly helps with search engines.
I would assume you have the person's name in the Google Alert and that's what you're looking for. Are you using the name in post titles, the blog title and name? I've also been surprised to find how well the profile details show up in the search engines. Also, are you using his name in your tags for each post?
Usually each time I post, I have a Google alert within 2 hours to a day. I haven't started a new blog in a month or so, but it seems like the last ones started showing up within a day or so.
That's all I can think of at the moment.
Shri
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