How to keep the search engines happy
How to keep the search engines happy
Search engines cannot read graphics or flash so its text, text, text all the way.
The trick is to ensure that the visible text of the web site is optimised for both your customers and the search engines.
Your text must flow in order for your customers to get the most out of your website; you must also however ensure that your keywords and keyphrases are mentioned prominently in the text on one (or ideally more) occasions.
In addition to this, Search engines use the title and description tags to compare to the site text, to get the best ranking you should have your keywords and phrases in the text, the title and the description tag. When submitting your site to directories or exchanging linkbacks, if you can get your keywords included in the description of your site on any third party/partners website, this is also a real bonus.
What do search engines dislike?
Flash, ‘heavy’ graphics and doorway pages are a no-no? The reason for this is basically because there is little or no unique text on the page and as we mentioned before, search engines currently cannot read graphics or flash movies.
A Doorway page is created purely for the purpose of trying to manipulate search engine results. Doorway pages contain a copy of other content to try to trick the search engine.
The doorway page will usually link the visitor through to another website, and as such contains no unique content for the search engine.
Search Engines also dislike ‘link farms’. These are design solely for promotional purposes and should be avoided as some search engines do consider them as ‘spam’ which could have a detrimental effect on your website!
How to keep the search engines happy - To learn more about this author, visit Jonathan 's Website.
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What do search engines like?
Search engines cannot read graphics or flash so its text, text, text all the way.
The trick is to ensure that the visible text of the web site is optimised for both your customers and the search engines.
Your text must flow in order for your customers to get the most out of your website; you must also however ensure that your keywords and keyphrases are mentioned prominently in the text on one (or ideally more) occasions.
In addition to this, Search engines use the title and description tags to compare to the site text, to get the best ranking you should have your keywords and phrases in the text, the title and the description tag. When submitting your site to directories or exchanging linkbacks, if you can get your keywords included in the description of your site on any third party/partners website, this is also a real bonus.
What do search engines dislike?
Flash, ‘heavy’ graphics and doorway pages are a no-no? The reason for this is basically because there is little or no unique text on the page and as we mentioned before, search engines currently cannot read graphics or flash movies.
A Doorway page is created purely for the purpose of trying to manipulate search engine results. Doorway pages contain a copy of other content to try to trick the search engine.
The doorway page will usually link the visitor through to another website, and as such contains no unique content for the search engine.
Search Engines also dislike ‘link farms’. These are design solely for promotional purposes and should be avoided as some search engines do consider them as ‘spam’ which could have a detrimental effect on your website!
How to keep the search engines happy - To learn more about this author, visit Jonathan 's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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