How to keep the search engines happy
How to keep the search engines happy
Search engines cannot read graphics or flash so its text, text, text all the way.
The trick is to ensure that the visible text of the web site is optimised for both your customers and the search engines.
Your text must flow in order for your customers to get the most out of your website; you must also however ensure that your keywords and keyphrases are mentioned prominently in the text on one (or ideally more) occasions.
In addition to this, Search engines use the title and description tags to compare to the site text, to get the best ranking you should have your keywords and phrases in the text, the title and the description tag. When submitting your site to directories or exchanging linkbacks, if you can get your keywords included in the description of your site on any third party/partners website, this is also a real bonus.
What do search engines dislike?
Flash, ‘heavy’ graphics and doorway pages are a no-no? The reason for this is basically because there is little or no unique text on the page and as we mentioned before, search engines currently cannot read graphics or flash movies.
A Doorway page is created purely for the purpose of trying to manipulate search engine results. Doorway pages contain a copy of other content to try to trick the search engine.
The doorway page will usually link the visitor through to another website, and as such contains no unique content for the search engine.
Search Engines also dislike ‘link farms’. These are design solely for promotional purposes and should be avoided as some search engines do consider them as ‘spam’ which could have a detrimental effect on your website!
How to keep the search engines happy - To learn more about this author, visit Jonathan 's Website.
Like this article? Share it with your friends
What do search engines like?
Search engines cannot read graphics or flash so its text, text, text all the way.
The trick is to ensure that the visible text of the web site is optimised for both your customers and the search engines.
Your text must flow in order for your customers to get the most out of your website; you must also however ensure that your keywords and keyphrases are mentioned prominently in the text on one (or ideally more) occasions.
In addition to this, Search engines use the title and description tags to compare to the site text, to get the best ranking you should have your keywords and phrases in the text, the title and the description tag. When submitting your site to directories or exchanging linkbacks, if you can get your keywords included in the description of your site on any third party/partners website, this is also a real bonus.
What do search engines dislike?
Flash, ‘heavy’ graphics and doorway pages are a no-no? The reason for this is basically because there is little or no unique text on the page and as we mentioned before, search engines currently cannot read graphics or flash movies.
A Doorway page is created purely for the purpose of trying to manipulate search engine results. Doorway pages contain a copy of other content to try to trick the search engine.
The doorway page will usually link the visitor through to another website, and as such contains no unique content for the search engine.
Search Engines also dislike ‘link farms’. These are design solely for promotional purposes and should be avoided as some search engines do consider them as ‘spam’ which could have a detrimental effect on your website!
How to keep the search engines happy - To learn more about this author, visit Jonathan 's Website.
Like this article? Share it with your friends
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Why optimise your website?
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| With over 80% of people finding what they are looking for through search engines.
Your website must be designed so it is ranked highly with search engines and acquires the best possible listings. |
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How to keep the search engines happy
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| What do search engines like?
What do search engines dislike? |
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To learn more about the Evan Elite Author Program please contact us. | |||
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 Jonathan (Visit Jonathan's Website) My name is Jonathan Celeste, founder of ONIT Solutions. I'm a member of The British Computer Society and a fully qualified MCSE, and have worked with computers and the internet since 1997. My company; ONIT Solutions is a fast growing business, based in the North East of England which was established in 2002 with the aim of providing a quality service at an affordable price. 'With over 10 years experience in the IT Industry, we have built a strong reputation as a local website design and search engine optimisation specialists by consistently producing sites that are good looking, technically excellent and affordable for small businesses and individuals alike. I now specialise in SEO after I became obsessed with the power and value of a high page ranking and premium placement of my own sites on major search engines. Over the years I have tried and tested various different tricks and techniques to successfully place many clients into top ranked positions. Being in the industry so long, I have seen many changes over the years and I hope I'm around to see what the next 10 years has in store!
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