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How to squeeze extra value from your SEO
| Guest post by: Jonathan |
Article Overview: Times are tough and we are all feeling the pinch and looking for ways to save money. Here are just two areas that can help you start to squeeze extra value out of your online expenditure.
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Free Download - How NOT to SEO your site By Jonathan |
How to squeeze extra value from your SEO
Times are tough and there are no guarantees that we've seen the back of a rather unpleasant spot of economic weather. Some experts are even forecasting more rain before shine. With belt tightening the order of the day, what better time to take a close look at your website performance, your online marketing strategies and expenditure? How could things be done better? Not necessarily cheaper - but better - better value, better returns, better profits. Isn't it about time that your Internet investments started to work harder for you?
Here are just two areas that can help you start to squeeze extra value out of your online expenditure.
PPC
Are you really managing your PPC properly? Or are you burning cash because you aren't on top of things? Even at £50 a day you're spending £1500 a month on PPC. How? Where's the cash going? Are you using it effectively? You can achieve a great deal spending that sort of money on organic SEO with fresh original content every month. Are you competing against yourself with top natural listings on keywords that you are also paying for with PPC? Are you bidding on keywords that lead to conversions? Measure and check where your conversions (not necessarily your traffic) come from. What's the point in paying to attract visitors to your site who bounce before conversion?
Solid SEO foundations
Revisit your business vision and review your site from top to bottom. Take a fresh look at everything from keywords, tags, anchor text, internal linking and coding through to off-page SEO such as your link building, directory submissions and the like.
Sit down with your SEO provider and clarify that the project, that your whole online presence is 'on message.' Over time it's easy to lose sight of the bigger picture to end up attracting the wrong sort of traffic for traffic's sake or to dilute your fundamental value propositions. It's not an expensive or time consuming thing to do, but it may end up saving you a fortune in cash and wasted time and energy spent speeding off in the wrong direction.
All good businessmen realise that to make money you need to spend it too. Talk to your SEO team to make sure that you are spending it as wisely and efficiently as possible.
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Article Tags: Online Marketing, Search Engine Optimisation, SEO
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website   How to generate lots of high quality inbound links Google Caffeine wants a relevant web Google Caffeine wants a fast web 3 SEO myths taken out the back and beaten up SEO SEO SEO thats all you ever think about |
Related Forum Posts
Re: Basic HTML splash pages...
- I like your squeeze pages very much David. Nothing sticks out to me as being "wrong" with them. They are just my style.
And yeah that squeeze page from Glen Allsopp (viperchill) has amazing conversions. I can see why too.
Re: Email autoresponder messages: what delivery intervals?
- Advanced segmenting of email lists add greater
flexibility. For example, separating buyers
from customers.
It makes sense to let buyers consume
the product they just purchased.
Stop the regular intervals here a little
bit before sending normal promo
emails.
It can be done with Auto responders,
but manual process.
With advanced shopping carts,
this is more automated, but initially
the set up can be complex.
To get around this, what I do is
add separate and new squeeze
pages to create "sub-lists".
So one lead comes through funnel A,
then after the lead went through a
few emails in the pre-loaded
interval, I will send a new squeeze
page. While the first funnel continues
to send relevant emails, the new
funnel starts sending information
only relevant to the squeeze page.
This way, the subscribers don't get
confused.
Re: Go the extra mile - It's never crowded.
- So the good question here will be...
How do you go to extra mile?
Anyone has insight to share?
For me... going extra mile is doing the things so easy for others to do, but people rarely do. That's going extra mile.
How about you?
Re: How To Use Free Promotions For Your Internet Business?
- Hi Tyrone,
What advice would you give to people who are trying to build an Internet business in their free time and are often too busy with their main job to spend much time promoting it?
One of my suggestions would be to take out a paid membership of a few traffic exchanges and point your monthly supply of credits (page views) to a squeeze page or to some other pages on your site. That way, you only have to allocate the credits it once a month, so it is a very quick and easy way to promote your site.
Also, whenever you have a few minutes to spare - too little time to do anything major for your online business - you can add to surf the traffic exchanges to add extra credits.
Re: How do you create the WOW factor in business?
- Yeah it's fine for around 2-3 people and a waiter is capable of memorizing. But if it's like a huge group of 10 and they can still manage, it's very impressive and they deserve extra tip.
Some restaurants, need extra work because when i ask about the menu, most employees were clueless.
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