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Profit Powered by Christmas

Guest post by: Jonathan

Article Overview: PPC (pay per click): fast, targeted, measurable and adjustable. Are you using PPC to drive visitors to your website and win business?

Profit Powered by Christmas

PPC (pay per click): fast, targeted, measurable and adjustable. Are you using PPC to drive visitors to your website and win business? With Christmas around the corner, the Internet is turning into a virtual Oxford Street, jammed with shoppers madly searching for ideas, feverishly hunting for clues and desperate for websites that can offer them gift inspiration. Millions of potential customers are longing for someone to take away the pain, to make their present buying as easy and as low stress as possible.

Now is the perfect time to be putting your products and services directly in front of them with crafted, honed PPC ads - PPC ads that turn browsers into prospects into customers.

Like rocket fuelled direct mail, well-applied PPC delivers targeted, hungry shoppers.

People who look at PPC ads and click on them do so because they're in buying mode. Ready for a deal, they're primed, hot prospects that are keen to know more and hungry for answers.

What's more, unlike other forms of advertising, direct mail or newspaper adds for example, where even if your message is ignored you still end up paying, with PPC you pay absolutely nothing, zero, not one penny for your ad unless someone acts on it and clicks through to your website. Thousands, potentially millions, of web users will be exposed to your brand and your message for free, until they eventually succumb to your offering and click through for more information.

Research your target audience with care as you may end up enjoying better value with long tail keywords than on bidding big bucks for more popular terms. Monitor your PPC campaign with eagle eyes, test your ads against each other for performance and sculpt your ad wording for maximum effect.

Finally make sure that your landing page - the destination of your prospect click through - is honed, toned and designed to close the deal. You've done the hard work. You've got a prospect as far as your site with PPC. Don't spoil it at the final hurdle. Make sure your landing page delivers a compelling and persuasive call to action.

Are you using PPC to its full effect? Talk to your SEO or web marketing specialist for more detailed advice.

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Article Tags: Pay Per Click, PPC, Search Engine Optimisation, SEO



Related Forum Posts
Being generous has its rewards! - My friend wants to go around the streets on Christmas night giving homeless people $20 bills. Maybe I'll tell him to start a fundraiser, find a few sponsors and hold an event instead? It could be for everyone who don't have a families to be with during Christmas? They can all get together on Christmas day and have some fun and get to know each other. (sort of like a little family?) It probably sounds better in theory though, lol.
Re: Moderators on vacation - Off on my Christmas holidays with my family later today! Actually, we are flying to England and have been watching BBC World News reports about Heathrow struggling to cope with the snow... Hope the trains manage to run on Christmas Eve... I probably won't appear on the forum very often until around 5th January, DV... Merry Christmas and a Happy New Year everybody! David H
Re: What are reasons to stay in touch with your customers? - To remind them of a holiday for which they may want to buy a gift from your business and give to the person (such as Mother's day or Christmas). Although I've never done it, I've heard that off holidays (such as Memorial Day) for which we don't think of getting a card on, are the best ones to send them on so they don't get lost in all the other Christmas or Easter cards people are sending at the typical times. I don't know if that's what you're looking for or not. That's all I can think of right now.
Green Gardener Goals - - Grow Revenues in 2007 towards seven figures or set stage for 2008 - Turn a Profit in 2007 - Develop online marketing capacity in ecological interms of web traffic (not sure about metrics) - generate 1000 sales leads via online, print, personal contacts events - Christmas ecological product lines - Have an email newsletter of between 1500-2000 recipients - generate $50,000 in online sales of plants, seeds, gardening accesories and Ecological Gifts in 2007 - develop community based marketing program based on lessons learned in pilot - systematize sales, admin, operations and Real Time Enterprise Capacity - feel good enough about 2007 to go on vacation in Jan 08 - buy land in country
Merry Christmas everyone! - I'm just waiting for my son to wake up to start our Christmas traditions and I wanted to drop a quick note here to thank everyone for your support of the forums. We've have an exciting year and hopefully we can reach and help even more entrepreneurs in 2011! I hope you enjoy your families and have a fantastic holiday break... and then get ready to kick some butt with your business in 2011! Merry Christmas everyone!


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