|
|
Like this article? PLEASE +1 it! |  |
|
SEO Techniques
Written by: JonathanArticle Overview: There are two types of search engine optimisation: 1) On-page Optimisation 2) Off-page Optimisation
 |
Free Download - How NOT to SEO your site By Jonathan |
SEO Techniques
SEO Techniques
There are two types of search engine optimisation:
1) On-page Optimisation
2) Off-page Optimisation
On-page Optimisation
On-page optimisation is the process of structuring or changing the elements on your webpage so that it can be found by search engines for specific keywords. The on-page elements or factors that you need to change in order to improve your website's positions in search engines include title Tag, header tags, page content, alt tag, meta description tag and meta keywords tag.
Keywords
Keywords and phrases strategically placed on your website can significantly boost your ratings in search engine results. It's important to communicate on your website using the terminology that your visitors use. If you use the right terminology and phrases, they will find you.
When selecting keywords for your site, Don't start off with highly popular keywords because these keywords are used in fierce competition and it can take several years for your website to rank top in search engines.
Off-page Optimisation
In search engine optimisation, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.
Off-page optimisation concentrates on increasing the number of backlinks. Backlinks or inbound links mean the links to your website from other websites. The more websites linking to your site, the higher your website's positions will be. There are actually two types of backlinks:
• One-way link - A relevant website links to your webpage without requiring a link back from you
• Reciprocal link - The owner of a relevant website agree to place a link to your website and in exchange you provide a link back to the owner.
Search engines weight more heavily on one-way links than reciprocal links.
Other important off-page factors you need to pay attention are:
1) Anchor text used in the link pointing to your website.
2) The Google page rank (PR) of the website linking to you.
Anchor Text
When you exchange link with another site, you will need to provide your website's title that will be placed on the link exchange partner's website. The website's title will be a clickable link to your website and the clickable link is called anchor text. You anchor text should contain your targeted keyword.
Google Page Rank (PR)
You can see the Google page rank of a website using Google toolbar. Here's the link to download and install Google toolbar.
http://www.google.com/tools/firefox/toolbar/index.html
Page rank shouldn't be ignored when building backlinks. The more high page rank relevant websites (websites that have content related yours) linking to you the faster your website will reach top ranking in Google.
In order to rank high, you need to build as many backlinks as possible. But don't grow your backlinks too fast as Google may de-index your website for this reason. There are no specified guidelines by Google of how many inbound links you can build daily.
Sales Training Techniques that Work!
Importance of Domain name in SEO
The Top 5 Techniques 1980
Social Networking Tips to Blow Your Competitors Outdated Marketing Techniques Out of the Water!
Discover the Secret Multiplier
Article Tags: Search Engine Optimisation, Search Engine Optimization, SEO
|
About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website  Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website   Ecommerce SEO be seen to sell 3 Steps to SEO Heaven Take stock with an SEO Audit Website developers keep SEOs in business Christmas number 1 |
Related Forum Posts
Re: Bad SEO techniques?
- There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as:
- Relying on keyword metatags
- Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing)
- Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed.
- Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time
- Implement duplicate content
- Use Session IDs on your URLs
- Use lots of Javascript
- Implement your site in Flash
Re: Bad SEO techniques?
- [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as:
- Relying on keyword metatags
- Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing)
- Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed.
- Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time
- Implement duplicate content
- Use Session IDs on your URLs
- Use lots of Javascript
- Implement your site in Flash[/quote:1jr37kqx]
Hi Jeff,
Thanks for adding to the list.
I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
Re: Bad SEO techniques?
- [quote="WebBizIdeas.com":1a8vvwse]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as:
- Relying on keyword metatags
- Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing)
- Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed.
- Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time
- Implement duplicate content
- Use Session IDs on your URLs
- Use lots of Javascript
- Implement your site in Flash[/quote:1a8vvwse]
I wouldn't think of "relying on keyword metatags", "using lots of javascript", and "implementing your site in Flash" as bad/black hat...just ineffective. The search engines don't pay much attention to keyword metatags, and using javascript/flash just means the search engines can't "read" it (so if your menu is javascript, for instance, the search engine won't see any keywords you might have in there.)
Re: Bad SEO techniques?
- [quote="Alan Mater":3gnk0yja][quote="WebBizIdeas.com":3gnk0yja]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as:
- Relying on keyword metatags
- Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing)
- Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed.
- Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time
- Implement duplicate content
- Use Session IDs on your URLs
- Use lots of Javascript
- Implement your site in Flash[/quote:3gnk0yja]
Hi Jeff,
Thanks for adding to the list.
I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?[/quote:3gnk0yja]
Session ID shows up in the URL only if the method of the submitted form is GET, i.e., <form method="get"...>. If you can arrange for the form method to be POST, this particular problem does not arise. Data-transmission paths to the host differ between GET and POST. The latter, as well as being somewhat more secure, completely sidesteps the issue of fake URLs and SE confusion.
Re: SEO...
- [quote="tumescentliposuction":1wl7yf0v]
Getting a high SERP is a combination of a number of things. Leaving out any of the items on the following list of SEO Techniques can result in your page not getting as high a search engine results position as it could.[/quote:1wl7yf0v]
Is there a list of SEO techniques that was supposed to follow this post? If so please post it so that we can comment.
Cheers
Phil
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
MLM Businesses: What Is The Deciding Factor In Your Success In MLM
The Office Bully
Important "Lessons Learned” For Leaders, According To Your Strategic Thinking Business Coach
Direct Sales Business Pursuit of Abundance
Never Give Up! The Power of Determination 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
What is the bottom line to you?
Work at home Opportunities for the Disabled
Ten Reasons to take Notes during Sales Meetings
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.