Style over content!

Guest post by: Jonathan
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How NOT to SEO your site - By Jonathan

Many website designers produce website designs with style over content. Beautiful designs with Flash animations and fancy rollover buttons hoping to entice an audience onto their sites. That is the first big mistake; using designs like these will actually decrease your chances of a high rating. Yip, that’s right; all that money you have paid for the perfect web design could be wasted since no-one will ever find your site in a million years.

The reason for that is simply because before you get people to your site you need to get the spiders to like your site. Spiderbots are pieces of software used by the search engine companies to trawl the Internet looking at all the websites, and then having reviewed those sites, they use complex algorithms to rank the sites (how important is your site). Some of the complex techniques like java or flash used by web designers cannot be trawled by spiderbots. They visit your site, look at the HTML code and exit quickly, without even bothering to rank your site. So, you will not be found on any meaningful search.

I’m amazed at how many times I look at websites and immediately know they are just waste of money. No Keywords, No keyword page titles, no Headings!
So, optimising a website to be search engine friendly is often a compromise between a visually very attractive site and one that is easy to find site.
Step 1:

Page Title

The first thing we need to do is select a page Title for our website.
The page title should:

Example:

Say our Jewellery Company is called Bling and sells wholesale wedding rings and Designer Gold Jewellery.

1. Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

2. When creating your page title, it should not look like this:
Welcome to our website! Or Bling.com

It should say Wholesale Wedding Rings or Designer Gold Jewellery

Get rid of ALL the unnecessary words:
This would be a perfect title for your webpage:
Wholesale Wedding Rings | Designer Gold Jewellery
Notice that I've:
Taken out all of the "ands"
Replaced one of the "ands" with a "|" character

Note: This character is located on the keyboard directly above the "enter key".
Combined the keywords " Wholesale Wedding Rings " with " Designer Gold Jewellery”

Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title!

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How NOT to SEO your site - By Jonathan

About the Author: Jonathan

RSS for Jonathan's articles - Visit Jonathan's website
Jonathan Celeste is Director and founder of Onit Web Solutions Ltd - a leading web design and search engine optimisation agency established in 2002 and based in the UK.
Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations.

Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales.

Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results.

Click here to visit Jonathan's website.

More from Jonathan
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Strong SEO means style AND substance

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