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Style over content!
Written by: JonathanArticle Overview: Many website designers produce website designs with style over content. Optimising a website to be search engine friendly is often a compromise between a visually very attractive site and one that is easy to find site. SEO TIP Page Title.
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Free Download - How NOT to SEO your site By Jonathan |
Style over content!
Many website designers produce website designs with style over content. Beautiful designs with Flash animations and fancy rollover buttons hoping to entice an audience onto their sites. That is the first big mistake; using designs like these will actually decrease your chances of a high rating. Yip, that’s right; all that money you have paid for the perfect web design could be wasted since no-one will ever find your site in a million years.
The reason for that is simply because before you get people to your site you need to get the spiders to like your site. Spiderbots are pieces of software used by the search engine companies to trawl the Internet looking at all the websites, and then having reviewed those sites, they use complex algorithms to rank the sites (how important is your site). Some of the complex techniques like java or flash used by web designers cannot be trawled by spiderbots. They visit your site, look at the HTML code and exit quickly, without even bothering to rank your site. So, you will not be found on any meaningful search.
I’m amazed at how many times I look at websites and immediately know they are just waste of money. No Keywords, No keyword page titles, no Headings!
So, optimising a website to be search engine friendly is often a compromise between a visually very attractive site and one that is easy to find site.
Step 1:
Page Title
The first thing we need to do is select a page Title for our website.
The page title should:
Example:
Say our Jewellery Company is called Bling and sells wholesale wedding rings and Designer Gold Jewellery.
1. Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.
2. When creating your page title, it should not look like this:
Welcome to our website! Or Bling.com
It should say Wholesale Wedding Rings or Designer Gold Jewellery
Get rid of ALL the unnecessary words:
This would be a perfect title for your webpage:
Wholesale Wedding Rings | Designer Gold Jewellery
Notice that I've:
Taken out all of the "ands"
Replaced one of the "ands" with a "|" character
Note: This character is located on the keyboard directly above the "enter key".
Combined the keywords " Wholesale Wedding Rings " with " Designer Gold Jewellery”
Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title!
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Article Tags: Internet Marketing, SEO, Web Design
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website  Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website   Website experiences Part 1 How to generate lots of high quality inbound links Web design and SEO the Jacob Nielsen way part 2 How NOT to SEO your site Bad SEO advice |
Related Forum Posts
Elements of Style
- Can't comment on the two books you listed, but Strunk and White's Elements of Style belong on every writer's shelf.
Re: How To Build Great Pillar Content For Your Internet Business
- Building up the great content is more important for any Internet based business. I believe in that but my understanding of a pillar content is that, "the content that adds value to the visitor". The content adds value when it gives a solution to the reader on a particular niche.
Nice post.
-Mr.Ven
Re: www.tobuso.com and www.paperrollshop.com
- Thanks guys, I agree with the above. I have had the site for quite a while but have only recently developed this new theme and content. Some of the content was written by the web developer based on my old content. Ill have to go through it with a fine tooth comb and make sure it all jives with how I would want my business presented.
What I was looking for is how to get it ranking better. I think it will just take time. As I add more links and blogs with higher level content that makes sense for the site.
Management Processes?
- I'm a task-oriented person but I typically use processes when I go about accomplishing routine tasks.
For instance when I draft new content for our content marketing campaign I always:
-brainstorm a few related ideas
-scope out a few actual pieces of content
-outline/frame pieces of content
-write the content
-have the subject matter checked by my supervisor, rewrite, repeat
-have the spelling/grammar checked by the technical writer (he's an expert proofreader)
-put the content onto our CMS, have it checked by our webmaster
-select publication date, enter it into the calendar
-Profit.
Do any of you guys manage yourselves/your employees/your tasks using any kind of process?
Re: Help with adwords
- We strayed a bit from our Adwords when the campaigns began to struggle a bit this year - we replaced our efforts into pure content creation (blogging) and have been seeing much better results.
Find a knowledgeable web person - have them setup a blogging tool on your own website (so use your own instance of something like WordPress rather than having a blog on another application like Blogger.com etc.). Start creating your own content - you know your own business the best, and you are likely in the best position to generate serious amounts of content about your business. In the end you will still have this content, and it will be on your own site. Adword campaigns expire, yet the content you create will be yours forever!
Good Luck!
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