Many website designers produce website designs with style over content. Beautiful designs with Flash animations and fancy rollover buttons hoping to entice an audience onto their sites. That is the first big mistake; using designs like these will actually decrease your chances of a high rating. Yip, that’s right; all that money you have paid for the perfect web design could be wasted since no-one will ever find your site in a million years.
The reason for that is simply because before you get people to your site you need to get the spiders to like your site. Spiderbots are pieces of software used by the search engine companies to trawl the Internet looking at all the websites, and then having reviewed those sites, they use complex algorithms to rank the sites (how important is your site). Some of the complex techniques like java or flash used by web designers cannot be trawled by spiderbots. They visit your site, look at the HTML code and exit quickly, without even bothering to rank your site. So, you will not be found on any meaningful search.
I’m amazed at how many times I look at websites and immediately know they are just waste of money. No Keywords, No keyword page titles, no Headings!
So, optimising a website to be search engine friendly is often a compromise between a visually very attractive site and one that is easy to find site.
Step 1:
Page Title
The first thing we need to do is select a page Title for our website.
The page title should:
Example:
Say our Jewellery Company is called Bling and sells wholesale wedding rings and Designer Gold Jewellery.
1. Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.
2. When creating your page title, it should not look like this:
Welcome to our website! Or Bling.com
It should say Wholesale Wedding Rings or Designer Gold Jewellery
Get rid of ALL the unnecessary words:
This would be a perfect title for your webpage:
Wholesale Wedding Rings | Designer Gold Jewellery
Notice that I've:
Taken out all of the "ands"
Replaced one of the "ands" with a "|" character
Note: This character is located on the keyboard directly above the "enter key".
Combined the keywords " Wholesale Wedding Rings " with " Designer Gold Jewellery”
Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title!
Style over content! - To learn more about this author, visit Jonathan 's Website.
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Jonathan
(Visit Jonathan's Website)
My name is Jonathan Celeste, founder of
ONIT Solutions.
I'm a member of The British Computer
Society and a fully qualified MCSE, and
have worked with computers and the
internet since 1997.
My company; ONIT Solutions is a fast
growing business, based in the North East
of England which was established in 2002
with the aim of providing a quality
service at an affordable price.
'With over 10 years experience in the IT
Industry, we have built a strong
reputation as a local website design and
search engine optimisation specialists by
consistently producing sites that are good
looking, technically excellent and
affordable for small businesses and
individuals alike.
I now specialise in SEO after I became
obsessed with the power and value of a
high page ranking and premium placement of
my own sites on major search engines.
Over the years I have tried and tested
various different tricks and techniques to
successfully place many clients into top
ranked positions.
Being in the industry so long, I have seen
many changes over the years and I hope I'm
around to see what the next 10 years has
in store!
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