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The SEO experts shoes
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| Guest post by: Jonathan |
Article Overview: You've heard the tale of the cobbler's children who have the most worn shoes at school? Shoes full of holes, patched up, leaking, broken to pieces. Smart kids, clean tidy haircuts kids, well mannered, good natured, hard working, fun to be around - it's just the shoes that look out of place and tatty.
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Free Download - How NOT to SEO your site By Jonathan |
The SEO experts shoes
You've heard the tale of the cobbler's children who have the most worn shoes at school? Shoes full of holes, patched up, leaking, broken to pieces. Smart kids, clean tidy haircuts kids, well mannered, good natured, hard working, fun to be around - it's just the shoes that look out of place and tatty.
And what about that guy who came to fit your new boiler last autumn - he's still using an open fire in his house. And the accountant who failed to submit his tax returns in time or the builder with the conversion that seems to be taking forever? Yes, you're probably very familiar with stories like these. Busy, professional people, in demand and spreading themselves so thin that when it comes to finding the time do what they need to do for their own benefit, they're already committed. You might be one of them, so busy being busy that important essentials get overlooked or have to go on the back burner. When you're running to stand still it's surprising how little attention the kids shoes can end up having.
Wed design, SEO and web development companies are far from the exception when it comes to sacrificing home page comforts for the sake of keeping clients happy. You'd be amazed at the numbers of expert web development and SEO teams whose own sites leave a great deal to be desired on the optimisation stakes. There are all kinds of things you can find missing or lacking the tender loving care that by right you should expect to see from professionals such as:
• Headlines not marked as H1 tags
• Poor or missing meta data
• An incomplete or non optimised page title or page description
• Excessive amounts of code littering the placements
• Missing alt tags
• Fat files
• Broken links
• Poor navigation
• Slow load times
• Weak, cheap content
Individually none of these snags will necessarily prove fatal and each should be able to be sorted out with a little time and adequate resources. Together though, they add up to trouble. The sort of trouble that is going to have the Google search ‘bots wincing and the site slipping and sliding its way around the non-viable nether regions of SERPs. That's no good to anyone.
Don't fall into the ‘tatty shoes' trap. Find time to get the basics right first time, every time.
Article Tags: internet marketing, online marketing, Search engine optimisation, SEO, web design
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website Jonathan Celeste is Director and founder of Onit Web Solutions Ltd - a leading web design and search engine optimisation agency established in 2002 and based in the UK. Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website SEO Quality Vs SEO Quantity How NOT to SEO your site When to sack your SEO Company Style over content To genuinely excel be genuinely excellent |
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