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The importance of link building and the No 1 guaranteed way to attract quality inbound links

Guest post by: Jonathan

Article Overview: Want to know just how important link building really is? Think you’ve got enough links to get you onto page one of major search engines? Or was it quality not quantity? Read on for the guaranteed No 1 way to attract quality inbound links.

The importance of link building and the No 1 guaranteed way to attract quality inbound links

In the world of SEO, search engine and Internet marketing you will likely come across those who like to shock to get their points across or to stand out from the crowd, to elevate their message above the noise. They'll say things like - 'Blogging is DEAD!' or Why SEO is for losers' or ‘Don't waste a penny on SEO before you spend on copywriting' and such like. Well so as not to feel left out and at the risk of sounding dramatic, here's something dramatic. Your online profile, your success, your ROI will stand or fall on the quality of your link building.

It's that simple, it's that blunt. When it comes to SEO, link building is life and death. It's THE difference between exactly where you want to be - visited, admired, appreciated, converting prospects, and exactly where you don't - lonely, unloved undervalued, out in the snow nose pressed to the window like some sort of Dickens character, watching your competition laughing and joking over a succulent bird with clients who should be yours. All for the sake of links.

You get the idea. Links are a big deal.

Why? Because the quality (note: NOT the quantity) indicates to the search engines in very clear terms the worth, the importance and the relevance of your site against particular searches. If your site enjoys star quality inbound links then you can enjoy star quality search engine rankings. You are endorsed, supported, and certified, successful through association.

So how to go about link building? The key? The silver bullet? The $64,000 answer?

Have a site worth linking to.

Crazy as it may seem, if your site looks like something out of the land of the rotating GIF and the content reads like it's been Babelfished from English to German to French and back to English again then you're in trouble. If any site worth its salt is going to take the time and trouble to set up a link to yours then you'll need to take the time and trouble to make sure that your site is a destination worth linking to. Fresh original content is essential as is a well managed and maintained site that complies with web standards and offers. Talk to a pro - they'll tell you exactly what you need to do to compete.

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Article Tags: internet marketing, Link building, search engine optimisation, SEO



Related Forum Posts
Re: Anyone know a reputable link building company? - Before paying for link builders, make sure your website *is* SEOed. Then you can go with link builders. Keep in mind that some good quality 100 links can do much more than 10000 low quality links. How to tell what's a good link: -The content is related to the content on your site. -The source website is an old website. -The website has many quality incoming links. -The linking page has PR. -The linking page doesn't have 100's of links out. Bad links have: -No PR -100s of links out -No related content -** The linking page has the word "link or links" in it. -No traffic. -Is not ranked. I rather link build myself than pay $5000 for some guys in india that get terrible quality links. Always ask for links reports.
Re: Question: What has been your biggest business challenge? - To optimise the site in different ways and one thing we should always remember, that is quality content/article/services. Quality links refers to links along with quality content, for the visitor not for the search engine, not any offer, advertisement and have quality materials on target link pages. Trying to backlink must have quality content/articles on link sites as well as the sources. I think it really help to gain traffic to the site.
Anyone know a reputable link building company? - Hi forum members, I am thinking of hiring a SEO company to do some link building for our company. I have been very cautious in my link building strategies up until now but no longer have the time to focus on it. My fear is in hiring some company that will build links unethically, or even worse, in some manner that will look bad on our company. Has anyone used any ethical and affordable link building services and did it help your business? Thanks
Re: Quick Ways To Utilize SEO Effectively - [quote="mbrand2222":3v218uyk][quote="Alan Mater":3v218uyk]Hi Mary, It will only help if those websites are linking back to you, and then that's still not very affective. It's much better to generate one-way backlinks to your site. Building quality backlinks is the name of the game.[/quote:3v218uyk] So they're called "backlinks" if you link to people who link back to you? My link popularity has been rising since I started one-way linking to people. Isn't that a good thing?[/quote:3v218uyk] No, backlinks are links pointing to your site from another site. It's called link exchanging when you exchange links with another site, meaning you both agree to link to each other. If you're one-way linking to people, meaning you're getting your link on their site back to yours, but you're not linking to that same site, then yes, that's a good thing. That would be building one-way backlinks to your site, and you want to get as many as possible. Remember, though, it's quality, not quantity that counts.
Re: Backlinking packages - Certainly, the key concept of back linking is to gain the link juice with respect to the quality traffic. You should have clear communication while exchanging links it helps really a website to get the high quality back links.


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