Web design and SEO the Jacob Nielsen way – part 2
Article Overview: In the first part of 'Web design and SEO the Jacob Nielsen way' we looked at four classic pieces of web design and usability advice from design guru Jacob Nielsen.
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Web design and SEO the Jacob Nielsen way – part 2
In the first part of 'Web design and SEO the Jacob Nielsen way' we looked at four classic pieces of web design and usability advice from design guru Jacob Nielsen.
• Bad Search
• PDF Files for Online Reading
• Not Changing the Colour of Visited Links
• Non-Scannable text
Let's look at the remaining six of Nielsen's top 10 web design and SEO blunders.
Fixed Font Size
Nielsen advises that web designers 'respect the user's preferences' and enable them to resize text as necessary.
Page Titles With Low Search Engine Visibility
This is a biggie. Page titles are vitally important when it comes to SEO flagging up the topicality of each page to the search engines as well as offering a clear indication to readers of the nature of the content.
As Nielsen explains:" The page title is contained within the HTML
tag and is almost always used as the clickable headline for listings on search engine result pages (SERP). Search engines typically show the first 66 characters or so of the title, so it's truly micro-content. "
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<strong>Anything That Looks Like an Advertisement</strong>
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People tend to ignore anything that looks like an ad. Maybe your ad like design element isn't an ad at all but it's unlikely that a user will ever give it the attention to find out.
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Users have developed what Nielsen refers to as:
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• banner blindness
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• animation avoidance
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• pop-up purges
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<strong>Violating Design Conventions</strong>
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<strong>Consistency </strong>is the name of the game. The more you can meet expectations and not confound them the better the user experience and the more successful your site is likely to be.
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Jakob's Law of the Web User Experience states that "users spend most of their time on other websites."
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They form their expectations of your site based on experiences elsewhere. If you confuse them, your site will be harder to use and users won't hang around.
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<strong>Opening New Browser Windows</strong>
<br/><br/>
This is a rule that I certainly agree with, however not if Nielsen is referring to new tabs as opposed to windows. He says that opening up new browser windows pollutes users screens. Fair enough. But with the advent of tabbed browsing many users now run multiple web sites from with the same browser window.
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<strong>Not Answering Users' Questions</strong>
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Web users are 'goal driven'. They visit websites for specific information and for specific reasons. Give them what they want and your website will succeed. If you send them around the houses to get what they want or fail to deliver it at all they will leave. Don't waste their time. Cut to the chase.
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The cardinal sin in Nielsen's eyes is the failure to list prices, especially on B2B sites.
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Want more<a href="http://www.evancarmichael.com/SEO/1278/To-genuinely-excel-be-genuinely-excellent.html" onClick="_gaq.push(['_trackEvent', 'In Text Tagged Article', 'Click', 'SEO']);"> <u>SEO</u> </a>and<a href="http://www.evancarmichael.com/SEO/1278/Question--Why-does-web-design-matter.html" onClick="_gaq.push(['_trackEvent', 'In Text Tagged Article', 'Click', 'web design']);"> <u>web design</u> </a>advice? Talk to an<a href="http://www.evancarmichael.com/SEO/1278/To-genuinely-excel-be-genuinely-excellent.html" onClick="_gaq.push(['_trackEvent', 'In Text Tagged Article', 'Click', 'SEO']);"> <u>SEO</u> </a>expert today.
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<strong><font size=+1>About the Author: Jonathan </font></strong><br />
<font size=-2><strong><a href="http://evancarmichael.com/RSS-articles.php?feed=1278">RSS for Jonathan's articles</a> - <a href="http://www.onitsolutions.co.uk">Visit Jonathan's website</a></strong></font>
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<a href=""><img src="http://www.evancarmichael.com/images/Authors/Default-Picture.jpg" alt="" width="148" height="168" border="0"></a></div></div><font size =-1>Jonathan Celeste is Director and founder of Onit Web Solutions Ltd - a leading web design and search engine optimisation agency established in 2002 and based in the UK.
<p>Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's <a href="http://www.onitsolutions.co.uk/ecommerce.html" target="_blank">web design</a> and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and <a href="http://www.onitsolutions.co.uk/seo.html" target="_blank">Search Engine Optimisation</a> (SEO) that exceeds customer expectations.</p>
<p>Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales.</p>
<p>Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results.</p>
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<strong><a href="http://www.onitsolutions.co.uk">Click here to visit Jonathan's website</a></strong></font>
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<a href="http://forums.evancarmichael.com/viewtopic.php?p=22390#p22390" target="_blank">Re: 7 Top Blog Design Tips</a>
<font size="-2">- You can get away with poor design if you have killer content. There's no doubt about it. But, I think at some point you should focus on the design aspect as well. As I said earlier, it can only enhance your blog. I feel there should be a good balance between the content and design.</font>
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<a href="http://forums.evancarmichael.com/viewtopic.php?p=22384#p22384" target="_blank">Re: 7 Top Blog Design Tips</a>
<font size="-2">- I have seen some very succefful blogs/website, that had traffic and were very popular and their design was the worst you ever seen.
I do think the design should look good, but content is still the winner.</font>
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<font size="-2">- Does it mean i have to design three different sites, launch them before I will know which design my customers like best</font>
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<a href="http://forums.evancarmichael.com/viewtopic.php?p=6344#p6344" target="_blank">Business Identity</a>
<font size="-2">- I am myself a fairly new business owner who has been operating a freelance graphic design business from my home studio for about 2 years now. In the last year I have really been wanting to grow my business. I would like to help other trail blazers like myself who are starting up a by offering design of your business identity at a very economical price. Get a professional business logo for $50 (USD). My price includes unlimited concepts and revisions and I work until you are satisfied with the final design. Please contact me for more information and samples of my logo work.
Thanks!
Tara</font>
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<img src="http://www.evancarmichael.com/images/DocumentIcon2.jpg" alt="Never ever take your ca to the dealership">
<a href="http://forums.evancarmichael.com/viewtopic.php?p=7182#p7182" target="_blank">Never ever take your ca to the dealership</a>
<font size="-2">- My son is a mechanic and one of the first things he told me was never take your car to the dealership for a repair.
If you do, ignore (or disbelieve) anything they ever tell you that you need! If they say they have to change a part, make an appointment to have it done at a later time (so you have the option to cancel it later), BUT ask what the part is and how much it will cost including the labor. Ask what happens if their quote time on the labor runs over.
Then get a second opinion by a local mechanic to ensure you really need the part changed and also do some homework... call other local mechanic shops and see how much they say it would cost to change the part, including labor. Compare and go back to the dealership a lot more educated and let them know when you know they are pulling a scam!
Also, if you ever let your dealership change a part, stay there while they remove the old part and request to see it. Do not leave until you actually have that part in your hands and do not give it back.
My son said he had a customer who came to his shop and when my son told them they needed a new part, the customer told him that was impossible because that part was changed at the dealership a couple of weeks prior. My son showed them the part under the hood and clearly the part was old, rusted and NOT new. tThe poor guy had paid over $300 and they never touched his car.
NEVER take your car to the dealership!</font>
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