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Website developers keep SEOs in business
| Guest post by: Jonathan |
Article Overview: Do web developers really keep SEO's in business?
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Free Download - How NOT to SEO your site By Jonathan |
Website developers keep SEOs in business
There are lots of Youtube videos out there on the world wide web in which Matt Cutts, head of Google's Web Spam Team and general SEO guru, offers informed advice and insight on all things SEO. Part torture, part earth-shatteringly informative, they range from tutorials on indexing and visibility to domain age, meta tags... you name it. There's one in which Cutts talks specifically about the canonical link element - essentially, standardising your website URLs. Now while most of what Cutts has to say might appeal largely to 'aficionados' there is one inspired line in the canonical link element video that should resonate with anyone who's ever been in the position of having a website made and then marketing it.
He quotes US SEO ninja Jill Whalen who says, "developers keep SEOs in business."
What Cutts is getting at is that there are best practices that can be adopted to ensure that your site and its structure is optimised upstream - not just when it comes to link elements but in any aspect of your site design and build - tags, structure, anchor text. Get it right in the web design and development stage and you won't have to pick over an under-performing site, snagging and correcting it after the event to optimise performance.
The canonical link element is a good example. There is a multitude of ways that URLs can be expressed, including using www at the beginning, ending in dot html or dot asp, or forward slashes, for example. All of these different beginnings and endings in effect offer a different page. This leads to both duplicate content issues and also difficulties in identifying the real and proper URL. Rather than having your backlinks all going to one page, many websites through a lack of consistency at the web design stage spread them out. Not ideal.
It's knowledge and know-how like this that can make all the difference to your website's performance and ultimately the success (or not) of your business on line. Getting it right first time is an important competitive advantage. The solution is fortunately extremely simple.
If you want to be assured that your web design investment is in safe hands then be sure to use an experienced, proven web design partner.
An SEO is the next Lawyer in your life.
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Article Tags: Internet marketing, search engine optimisation, SEO, web design, website design
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website   Website experiences Part 2 SEO check list 2 Your SEO imperatives Christmas number 1 Better blogs mean better SEO 3 great blogging tips SEO is strategy |
Related Forum Posts
Re: A little SEO humor
- Here's one that made me smile:
Old SEOs never die, they just lose their rankings.
Re: A little SEO humor
- Why do they bury SEOs 20 feet under?
Because deep down, theyre really good people.
A little black humour. I think many of these are based on Lawyer jokes.
Re: what position to request?
- Hi Michael,
Great suggestion from David, or you could try something around a design consultancy,
How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant.
Ultimately whatever you are comfortable with and good luck for the future,
Mal.
Re: Subway multi-unit franchisee 1019 Units and growing
- That's an amazing story. He might be the king of franchisees/area developers. Thanks for posting it.
Re: What Do You Outsource Mostly?
- Writers are my biggest OS cost, but also have software developers and a marketing team.
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