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Website experiences - Part 2
| Guest post by: Jonathan |
Article Overview: In a previous post we looked at some the most important aspects of UX (User Experience) and how integrating strong UX into web design is vital in delivering a competitive online profile.
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Free Download - How NOT to SEO your site By Jonathan |
Website experiences - Part 2
In a previous post we looked at some the most important aspects of UX (User Experience) and how integrating strong UX into web design is vital in delivering a competitive online profile.
• We identified that online people don't read, they scan.
• That fewer clicks don't necessarily make users happier
• That broader, shallower menus work best.
Here are three more UX tips that you can integrate into your site design giving your visitors the best possible experience and you the best opportunities for fast and strong ROI.
Scrolling - If you have a sizeable amount of information to share, rather than chopping it up into lots of separate pages don't be afraid of including it all on a single page. Despite talk of visitors only being interested in 'above the fold' content, people are more than happy to scroll these days if what they are experiencing is relevant and of interest. Jakob Nielsen's eye-tracking studies support the fact that despite the information at the top of the page naturally enjoying most attention, modern day Internet users are happy to scroll.
Accessibility - With an estimated 15% of the population suffering a disability such as impaired vision or hearing it's important to include UX features that make your content accessible to everyone. It's not just users who appreciate accessibility. The search engines also recognise accessibility as a web design best practice and reward sites with higher placements. Search engines are unable to read text in images, they can't interpret JavaScript or applets, and neither can they "see" many other kinds of multimedia content. Making your site accessible, for example with textual descriptions for audio files or alt tags that describe images, is good SEO. Accessibility is neither expensive nor difficult and despite what some might tell you, it won't damage your site aesthetic.
Stock photos - Take care. Despite some research that indicates blogs with images are more likely to be read than blogs without, many web users if they notice your images at all are increasingly sensitive to stock photography. Unimaginative images actually run the risk of doing you harm, visitors regarding them as filler or dead space. Use images that enforce your messages, not undermine your credibility.
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Article Tags: internet marketing, search engine optimisation, seo, website design, website user experience
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website   Web design and SEO the Jacob Nielsen way part 2 Link Popularity Ecommerce SEO be seen to sell Question Why does web design matter Strong SEO means style AND substance |
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Patent Process
- Interesting to hear your experiences with the patent process - what's Part 2?
Re: what position to request?
- Hi Michael,
Great suggestion from David, or you could try something around a design consultancy,
How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant.
Ultimately whatever you are comfortable with and good luck for the future,
Mal.
Patent information
- I'm also interested in Part 2. Thanks.
Re: How can I promote my site?
- There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules.
- Search Engine Friendly Tags
- Website submission to Search Engines
- Website Submission to Social Sites (Like twitter, Facebook)
- Articles Promotion & Press Release Promotion
- Quality Directories promotion
- Contribution to Blogs, Forums
Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following.
- Keywords Stuffing.
- Hidden Links
- Maximum Links of unknown sites.
Re: Top 5 Magazines For SEO
- Hi,
Thanks for the links GT, I already subscribe to Website Magazine but must admit that is the only one. Maybe I shoud cast my net a bit wider to see what the others have to offer,
regards,
Mal.
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