What is Search Engine Optimisation?
What is Search Engine Optimisation?
Search Engine Optimisation is the process of enhancing a website’s content and linking structure to maximise the website visibility in major search engines. After a web site has been optimised, it will have a far higher probability of returning pages in the top positions of the top search engines for the site’s chosen keywords.
This enhanced visibility can lead to much greater traffic and therefore is ideal for maximising the number of leads generated which, for you, will increase website sales. SEO can be regarded as a subset of SEM, Search Engine Marketing.
Top 10 Tips
1. Stick with an established domain, do not buy multiple domains
2. Optimise for your audience, not search engines
3. Research target terms extensively (great free tool www.goodkeywords.com)
4. Design your site with target terms in mind
5. Build a search engine friendly site
6. Use descriptive links (DO NOT USE CLICK HERE!)
7. Create a Google sitemap. Add it to your Google Webmaster Tools
8. Incorporate target terms into your title tags (Each page can have a unique title)
9. Ensure your site is link-worthy (this is good for link exchange)
10. Don’t fixate on ranking for one particular keyword/phrase
What is Search Engine Optimisation - To learn more about this author, visit Jonathan 's Website.
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What is Search Engine Optimisation?
Search Engine Optimisation is the process of enhancing a website’s content and linking structure to maximise the website visibility in major search engines. After a web site has been optimised, it will have a far higher probability of returning pages in the top positions of the top search engines for the site’s chosen keywords.
This enhanced visibility can lead to much greater traffic and therefore is ideal for maximising the number of leads generated which, for you, will increase website sales. SEO can be regarded as a subset of SEM, Search Engine Marketing.
Top 10 Tips
1. Stick with an established domain, do not buy multiple domains
2. Optimise for your audience, not search engines
3. Research target terms extensively (great free tool www.goodkeywords.com)
4. Design your site with target terms in mind
5. Build a search engine friendly site
6. Use descriptive links (DO NOT USE CLICK HERE!)
7. Create a Google sitemap. Add it to your Google Webmaster Tools
8. Incorporate target terms into your title tags (Each page can have a unique title)
9. Ensure your site is link-worthy (this is good for link exchange)
10. Don’t fixate on ranking for one particular keyword/phrase
What is Search Engine Optimisation - To learn more about this author, visit Jonathan 's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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