What is Search Engine Optimisation?
Search Engine Optimisation is the process of enhancing a website’s content and linking structure to maximise the website visibility in major search engines. After a web site has been optimised, it will have a far higher probability of returning pages in the top positions of the top search engines for the site’s chosen keywords.
This enhanced visibility can lead to much greater traffic and therefore is ideal for maximising the number of leads generated which, for you, will increase website sales. SEO can be regarded as a subset of SEM, Search Engine Marketing.
Top 10 Tips
1. Stick with an established domain, do not buy multiple domains
2. Optimise for your audience, not search engines
3. Research target terms extensively (great free tool www.goodkeywords.com)
4. Design your site with target terms in mind
5. Build a search engine friendly site
6. Use descriptive links (DO NOT USE CLICK HERE!)
7. Create a Google sitemap. Add it to your Google Webmaster Tools
8. Incorporate target terms into your title tags (Each page can have a unique title)
9. Ensure your site is link-worthy (this is good for link exchange)
10. Don’t fixate on ranking for one particular keyword/phrase
What is Search Engine Optimisation? - To learn more about this author, visit Jonathan 's Website.
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Jonathan
(Visit Jonathan's Website)
My name is Jonathan Celeste, founder of
ONIT Solutions.
I'm a member of The British Computer
Society and a fully qualified MCSE, and
have worked with computers and the
internet since 1997.
My company; ONIT Solutions is a fast
growing business, based in the North East
of England which was established in 2002
with the aim of providing a quality
service at an affordable price.
'With over 10 years experience in the IT
Industry, we have built a strong
reputation as a local website design and
search engine optimisation specialists by
consistently producing sites that are good
looking, technically excellent and
affordable for small businesses and
individuals alike.
I now specialise in SEO after I became
obsessed with the power and value of a
high page ranking and premium placement of
my own sites on major search engines.
Over the years I have tried and tested
various different tricks and techniques to
successfully place many clients into top
ranked positions.
Being in the industry so long, I have seen
many changes over the years and I hope I'm
around to see what the next 10 years has
in store!
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