What is Search Engine Optimisation?

Guest post by: Jonathan
Become an Author

Free PDF Download
How NOT to SEO your site - By Jonathan

What is Search Engine Optimisation?

Search Engine Optimisation is the process of enhancing a website’s content and linking structure to maximise the website visibility in major search engines. After a web site has been optimised, it will have a far higher probability of returning pages in the top positions of the top search engines for the site’s chosen keywords.
This enhanced visibility can lead to much greater traffic and therefore is ideal for maximising the number of leads generated which, for you, will increase website sales. SEO can be regarded as a subset of SEM, Search Engine Marketing.

Top 10 Tips
1. Stick with an established domain, do not buy multiple domains
2. Optimise for your audience, not search engines
3. Research target terms extensively (great free tool www.goodkeywords.com)
4. Design your site with target terms in mind
5. Build a search engine friendly site
6. Use descriptive links (DO NOT USE CLICK HERE!)
7. Create a Google sitemap. Add it to your Google Webmaster Tools
8. Incorporate target terms into your title tags (Each page can have a unique title)
9. Ensure your site is link-worthy (this is good for link exchange)
10. Don’t fixate on ranking for one particular keyword/phrase

Why optimise your website?

What is search engine optimisation

How Professional Search Engine Optimisation Can Boost Business Prospects?

Take Your Online Business to the Top with Search Engine Optimisation

Internet Marketing And Why You Need It

The Power Of Search Engine Optimisation

What is search engine optimisation? Is it important to my website?

SEO Techniques

Beat your competition and earn more revenues through strategic Search Engine Optimisation techniques

Why Choose SEO Sydney Company For Website Promotion?

Benefits of Social Bookmarking Websites in Search Engine Optimisation

Search Engine Optimisation - The Top Ten Ranking Guide

How Search Engine Optimisation Can Give Advantage To Your Business?

Boost Your Business Prospect With Professonal Search Engine Optimisation

Internet Marketing - The Answer For Your Business

search engine marketing any why you should do it

Why SEO and SEM Techniques And Strategies Should Be Used By Your Website?

Boost Your Business with Google Adwords

You Have A Website What Now

Why To Choose An Experienced SEO Company?

Home > SEO > Jonathan > What is Search Engine Optimisation > Google +

Free PDF Download
How NOT to SEO your site - By Jonathan

About the Author: Jonathan

RSS for Jonathan's articles - Visit Jonathan's website
Jonathan Celeste is Director and founder of Onit Web Solutions Ltd - a leading web design and search engine optimisation agency established in 2002 and based in the UK.
Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations.

Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales.

Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results.

Click here to visit Jonathan's website.

More from Jonathan
Why dont your visitors love you
4 More Steps to SEO Heaven
Link Popularity
SEO check list 1 Your SEO imperatives
SEO Quality Vs SEO Quantity

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

What is Search Engine Optimisation?

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: