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Why don't your visitors love you?

Written by: Jonathan

Article Overview: Why don't your visitors love you? Maybe they don't think that you are kind enough, or generous enough. Maybe your visitors don't feel like there's enough in it for them to want to invest time and energy into the relationship. Are you being giving enough?

Why don't your visitors love you?

Why don't your visitors love you? Maybe they don't think that you are kind enough, or generous enough. Maybe your visitors don't feel like there's enough in it for them to want to invest time and energy into the relationship. Are you being giving enough? Remember - it's not about you; it's about them.

Here are some of the most effective ways that you can nurture a community by creating powerful user-generated input that will add value to your site, keep it fresh, build links and boost your search engine positioning all at once.

Reward - Give the most active, most creative, most worthwhile contributors to your site some form of reward. For example, why not make a ranking system as used on message boards or a way of visitors being able to achieve a status? Perhaps you list your top 5 reviewers, post a review of the week or virtual badges, titles that identify the prime movers. You can incentivise these rewards too with gifts and/or backlinks.

Spotlight

By integrating guest posts or guest content on your site you automatically begin to access new groups of followers. Acting as a host for high quality guest posts is a great way of building fresh, powerful and lasting content and friends in your field.

Freebies

Freebies are one of the favourite tools of the info marketer. Now whilst you don't have to necessarily load your offer with the piles of freebies given away by the more persuasive Internet marketers, visitors always like the idea of something for nothing. Is there anything you could hand out to other website owners or bloggers that might encourage them to write about you? Make sure that it is something worthwhile though.

Competitions

Competitions are one of the oldest and most effective tools used by marketers to incentivise and build interest. Be creative, and try to offer worthwhile prizes worthy of comment and involvement.

Charity

Match users' contributions to your site with your contributions to a good cause. For example, for every product review give £1 to charity. Of course you need to be a little sensitive when it comes to the beneficiary but the idea of being directly responsible for a good cause benefiting might be just enough to get your visitor to contribute.

Promotion Codes

Do you rank for promotion code searches on your brands? You should. Create a page that offers your visitors a promo/voucher code, for example, in exchange for signing up to a newsletter or if they review a product or for every ten forum contributions. Use this page as a promo code landing page and be sure to optimise it accordingly.

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Article Tags: Internet Marketing, Search Engine Optimisation, SEO



Related Forum Posts
Re: Does a New Company need a "Big" PR firm? - I agree with SHri, it really depends on the target audience and how much service you really need. if you are doing National campaign than you want a firm that has the National contacts. Lots of smaller companies dont have as many resources or connections. Many firms are going to a pay for performance model which I think will do the PR and advertising industry good. no more $5000 retainers for sending out a couple of press releases - no matter how well written or targeted! if they dont get picked up, they dont get paid. J
drip drip drip - Hi Martin! I think it happens to everyone at some point. That they start taking on work and project they dont love because they need the money...or something...and pretty soon, all they have ended up with is another JOB that they hate. I like to counsel business owners and ask them the tough questions right up front. So they can start thinking about what they really want to create, not just what they want to do.. Cheers
Re: Books You Wish Had Been Written - How did I miss this topic for so long!! haa haa I love it. Ok - procrastinate constructively - I'd probably buy that but then put off reading it...haa haa Hmm...I think someone should write a book about being a sometimes reluctant entrepreneur, or perhaps the reality of business ownership and PMS as a woman in business. kidding aside...I have an extensive library but I would love to see a book that really lays out the emotional side of business ownership. What to prepare for etc. I get the tools and information from reading a lot of biographies but somedays, I would love to go to my library and pull out a reference for 'one the days you dont feel like being the Boss etc..."or 'how to keep your game face on for your staff when stuff doesnt go right. I had a meeting today with a prospect and he was really candid, he said "i want my business to be doing better but I'm not sure if I have it in me today...." Instead of a sales meeting - we went for a heart to heart entrepreneurship coffee. Best 'meeting' I have had in forever!!
odd Jobs - I wonder if #6 gets fired if they swallow the beer instead of spitting it out! ... if they dont, .this could be the perfect job...a job that no alcoholic would lose! LOL Well, those are some pretty weird and odd jobs to say the least...but interesting....Poor # 8...imagine meeting someone and they ask what you do and you simply say "i'm a ball tester" LOL My kids would love to be #9 and i don't even want to comment on #10 LOL enuff said.
Re: Second attempts at entrepreneurship - Hey Kevin, That is a great idea. I'd love to hear and learn about what other people failed at before find their success. As far as family goes, I err on the side of just let them know that the mortgage is going to get paid no matter what. My family know that if I say I'm going to do something, I do it. It hasnt always looked pretty but after 10 years or so, I dont have to ask for anyones feedback anymore... Even my failures all work out to be something beautiful. ;0)


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