Yahoo gets Binged – how will this affect your SEO
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Free PDF Download How NOT to SEO your site - By Jonathan |
Now that Yahoo's search results have started to be powered by Microsoft's Bing search technology, is it time to take a less Googlecentric approach to your search engine optimisation and investigate ways that SEO can be deployed for Yahoo/Bing too? With the Yahoo/Bing alliance equating to a not insubstantial 30% of the search market, perhaps now is the time to start paying serious consideration to Bing's search algorithms and to look at ways in which you can develop a Bing SEO strategy alongside your existing Google SEO. In other words, can any company serious about their SEO now afford to only have eyes for Google?
Of course there are similarities as well as differences. For example it seems that Bing places more value on a website's home page compared to inner website pages. Google tens to see value though out a site more. Bing has slightly more accurate geolocation results and as opposed to having news crawled by Google bots you need to manually submit it to Bing by email if you want to be included.
Rather than get bogged down in a SEOmoz dissection of the comparative functionality and data though, perhaps it's best to take a step back and consider what both are really trying to achieve. Instead of trying to evaluate technical solutions to strong placements, to see SEO an engineering assignment or a code that needs breaking - consider this - what is Google, or Bing or any other search engine for that matter attempting to achieve? What is their core service?
They all demand relevance - to deliver what users want - user experience is their life blood.
If you take this fundamental as your starting point and do your best to build a site that putting user experience before anything else then you are creating the sort of site that both Google and Bing wants to see gracing their top search positions.
Sure, there are tactical aspects to your SEO that you need to sort out with your SEO partner, but fundamentally the advice is to not chase strong search profile. Give your visitors a great user experience and actually get the search engines working for you.
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Free PDF Download How NOT to SEO your site - By Jonathan |
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website Jonathan Celeste is Director and founder of Onit Web Solutions Ltd - a leading web design and search engine optimisation agency established in 2002 and based in the UK. Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website. The SEO experts shoes 4 great blogging tips to build online profile Why dont your visitors love you Website experiences Part 1 Strong website structure the basis of successful SEO |
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