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Yahoo gets Binged – how will this affect your SEO
| Guest post by: Jonathan |
Article Overview: Now that Yahoo's search results have started to be powered by Microsoft's Bing search technology, is it time to take a less Googlecentric approach to your search engine optimisation and investigate ways that SEO can be deployed for Yahoo/Bing too?
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Free Download - How NOT to SEO your site By Jonathan |
Yahoo gets Binged – how will this affect your SEO
Now that Yahoo's search results have started to be powered by Microsoft's Bing search technology, is it time to take a less Googlecentric approach to your search engine optimisation and investigate ways that SEO can be deployed for Yahoo/Bing too?
With the Yahoo/Bing alliance equating to a not insubstantial 30% of the search market, perhaps now is the time to start paying serious consideration to Bing's search algorithms and to look at ways in which you can develop a Bing SEO strategy alongside your existing Google SEO. In other words, can any company serious about their SEO now afford to only have eyes for Google?
Of course there are similarities as well as differences. For example it seems that Bing places more value on a website's home page compared to inner website pages. Google tens to see value though out a site more. Bing has slightly more accurate geolocation results and as opposed to having news crawled by Google bots you need to manually submit it to Bing by email if you want to be included.
Rather than get bogged down in a SEOmoz dissection of the comparative functionality and data though, perhaps it's best to take a step back and consider what both are really trying to achieve. Instead of trying to evaluate technical solutions to strong placements, to see SEO an engineering assignment or a code that needs breaking - consider this - what is Google, or Bing or any other search engine for that matter attempting to achieve? What is their core service?
They all demand relevance - to deliver what users want - user experience is their life blood.
If you take this fundamental as your starting point and do your best to build a site that putting user experience before anything else then you are creating the sort of site that both Google and Bing wants to see gracing their top search positions.
Sure, there are tactical aspects to your SEO that you need to sort out with your SEO partner, but fundamentally the advice is to not chase strong search profile. Give your visitors a great user experience and actually get the search engines working for you.
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Article Tags: internet marketing, search engine optimisation, search engine optimization, search engines, SEO
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About the Author: Jonathan RSS for Jonathan's articles - Visit Jonathan's website Having over 12 years experience in the IT industry and a qualified MCSE, Jonathan's web design and digital marketing is big on inspiration, big on know how and totally client focused. Whether you are a sole trader or a multi-national Onit Solutions is committed to long term, Internet marketing partnerships, web development and Search Engine Optimisation (SEO) that exceeds customer expectations. Considered a leader in the field of organic SEO, Jonathan has an enviable and 100% proven track record of delivering page one positions in major search engines such as Google and Bing. His work wins clients many thousands of new customers and millions of pounds worth of new enquiries and sales. Jonathan is also the founder of the much talked about pixel advertising site, Tired Mouse. His love of internet, advertising and marketing ensures he is always at the forefront of expertly managed and maintained Internet marketing delivering impressive, measurable results. Click here to visit Jonathan's website   Style over content Why optimise your website 3 SEO myths taken out the back and beaten up Website Design Some important considerations Theres more to SEO than Google |
Related Forum Posts
Yahoo traffic
- Hi Louis,
Yahoo has been one nut that I've been trying to crack for a while. We rank very well in Google and get some MSN traffic but Yahoo does not send anything my way. I thought signing up for the paid directory would help but it has just been a waste of money to date.
If anyone has had success with Yahoo and has a suggestion, let me know!
Re: Website Ranking #1 in all Search Engines
- To get ranking on Yahoo and Bing you need to have correct Meta Tags as proper optimization is something Yahoo and Bing prefers. Apart from that try to create backward links from Yahoo answers, Wiki answers, Associated content, Flickr. Yahoo prefers these sites and even nofollow links.
Re: New Rules at hubpages.com
- It doesn't necessarily affect me but I do sometimes write network marketing related content so it might affect me at some point. But I guess there are plenty of other places to post it so it's not that big of a deal.
Forums Speed Issues
- If you've been on the forums in the past few days you may have noticed a significant lag in the time it took to load the posts. After checking the logs it seems that Yahoo!'s Slurp web crawler has been hammering my entire site (including the forums). It's great that Yahoo! is on the site but considering Google sends us over 80% of our traffic, it's not worth having the site performance go way down so Yahoo! can find more posts.
Yahoo! suggests putting a delay on the queries it makes to your site so we've changed it to 30 seconds between Slurp requests. You can do this by editing your robots file. Ours now includes:
User-agent: Slurp
Crawl-delay: 30
Thank you to everyone for your patience and hopefully this resolves the issue!
Yahoo keyword tool
- Hi Benny,
As far as I know Yahoo doesn't have a similar tool. The Overture system was based on Yahoo but they shut down their free tools. If you're targeting the North American market though, Google is the main game in town.
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