|
|
Like this article? PLEASE +1 it! |  |
|
Calculating ROI for SEO
| Guest post by: Michael Marshall |
Article Overview: To communicate the benefit to a client (or to your boss) of SEO, you really need to persuade them of their return on investment. Showing an estimated ROI is key to starting a project and the actual ROI is key to keeping the project going.
 |
Free Download - Calculating ROI for SEO By Michael Marshall |
Calculating ROI for SEO
To communicate the benefit to a client (or to your boss) of SEO, you really need to persuade them of their return on investment. Showing an estimated ROI is key to starting a project and the actual ROI is key to keeping the project going.
A comparison between SEO and other marketing tactics for selling products or services is revealing.
Products Sites
68.7% ROI for SEO
56.4% Email list
52.7% PPC
41.9% PR
41.1% Direct mail
31.2% Online Meda Buys
Services Sites
69.7% ROI for SEO
64.2% Email list
64.1% PPC
55.4% PR
33.3% Direct mail
19.0% Online Media Buys
64.2% Email list
64.1% PPC
55.4% PR
33.3% Direct mail
19.0% Online Media Buys
(statistics were taken from a 2009 Marketing Sherpa study)
What is really useful is 1) calculating an estimated ROI for a specific scenario and 2) calculating the objective market value of generated traffic.
If you know your conversion rate, you can calculate an estimated ROI for a specific scenario. You can explain to your client (or boss) that a projected increase in traffic will amount to a certain increase in sales and based on your expenses to generate that traffic you can show the estimated ROI.
To calculate an objective market value of generated traffic, you first need to have in mind traffic generated by specific keyphrases from search results. Take the CPC value for your keyphrase(s) in Google Adwords, use an estimated click-thru rate at various ranking positions OR your estimated increase in traffic. Once you have your estimated traffic number, and the CPC value, you can calculate the market value of that traffic increase (Traffic X CPC) to show what it's worth - if they had to pay for that traffic in PPC.
Calculating the Value of Customized Training
Finance Calculators For Addition
Access And Use Of A Finance Calculator
Online Calculator Car Repayments
Learn Basic ROI Calculation
Computerized Finance Calculators
A Great Selection Of Finance Calculators
Finance Calculation With Online Calculators
Best Online Calculators
Targeting Your Resume is So Important For Your Career
Calculating Probability in Your Business Success
Using Finance Calculators On The Internet
Credit Alliance Group Explains FICO & Debt to Income Ratio Info
Employee vs. Self Employed: Criteria and Considerations
Maximise the use of your basic rate tax band (UK limited companies)
Will Salespeople Take a Straight Commission Job?
PHP Shopping Cart Script Most Easy To Create and Manage an Online Store
I Want To Improve Your Credit Score, But You Won't Let Me Help!
Salespeople: What Works - Commission or Retainer
User Behavior Data The New Measure of Search Engine Optimization
Article Tags: benefit, return on investment, roi, seo
|
About the Author: Michael Marshall RSS for Michael's articles - Visit Michael's website I am also a contributing author to SEOToday.com, the premier website for SEM professionals, and a contributor to "Building Your Business With Google for Dummies" by Brad Hill. I am a frequent presenter at Ultra Advanced SEO Symposiums, a meeting of select masters of the search engine marketing industry, at Search Engine Workshops. I am also a certified instructor at the Raleigh-Durham-Chapel Hill Search Engine Academy, an SEO certification program approved by the US educational system. Three SEO Tools I've created: SEM SCOUT - Content Relevance SEO Sniper - Keyphrase Research SEO Recon - SEO Competitive Intelligence Click here to visit Michael's website   Fish or Cut Bait Personalization of Search and SEO Lost in the Shuffle Latent Semantic Indexing LSI What it is how it works and what it means Link Reputation and Your Website Personalization of Search and its implications for SEO |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured Article
by: 
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Inspiration for troubled times
What Aweber Can Do For Your Online Business
Angel Investors Where Are You?
Inspiration for troubled times
What Aweber Can Do For Your Online Business
Angel Investors Where Are You?
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.