Link Reputation and Your Website
Link Reputation and Your Website
Understanding Link Reputation is extremely important for any webmaster or others concerned with search engine ranking. It involves the relationship backlinks (links pointing back to you) have to a target web page and the context of those backlinks. This relationship and context can be measured with respect to a particular search query or theme and has the consequence of revealing how highly a backlink speaks about your web page with regard to that theme. If link popularity is how many pages talk about you, link reputation is how well backlinks talk about you - quality vs. quantity.
Search engines evaluate link reputation differently putting varying weight on different factors:
* Inbound and outbound link relationships
* Whether a page is considered an expert page for the theme
* Page rank
* Whether pages are affiliated to each other (based on IP address and/or domain name
* Whether a page appears in a directory listing, like DMOZ.
Importance of link reputation
AltaVista, AOL, Google, HotBot, Inktomi, MSN, Teoma and Yahoo! all use link reputation as a major factor in ranking web pages. What backlinks say about a target page and how well they say it can increase or decrease the relevancy of that page to a specific search query or theme in the eyes of a search engine. Therefore, it has a direct influence on your ranking and, consequently, on the amount of traffic to that target page.
Context of a backlink
The context of a backlink is very important and includes, but may not be limited to, the link text between the open and close anchor tags of the backlink, title text of the backlink page, and instances of header text on the backlink page.
link text - [a href=". . ."]LINK TEXT[/a]
title text - [title]TITLE TEXT[/title]
header text - [h1]HEADER TEXT[/h1]
These important context elements are said to qualify the links on a page and are often called keyphrases - not to be confused with this term's standard SEO industry use as a phrase which forms (part of) a search engine query. To avoid this confusion, I will refer to this non-standard use as reputation keyphrase. They determine the semantic, or thematic, sphere of influence of the backlinks they govern. Title text governs all links on a page. Header text governs all links until the next heading of the same or greater importance. Link text only governs the URL with which it is associated.
Consider the following snippet of HTML pseudo-code with three links and accompanying context, reputation keyphrases, marked as RKP:
[title]Title of the page[/title] - RKP1
[h1]Header 1[h1] - RKP2
.
blah blah blah [a href="URL1"]Link Text1[/a] blah blah blah
(Where "URL1" Link Text1 marks RKP3)
[h2]Header 2[h2] - RKP4
.
blah blah blah [a href="URL2"]Link Text2[/a] blah blah blah
(Where "URL2" Link Text2 marks RKP5)
[h1]Header 3[h1] - RKP6
.
blah blah blah [a href="URL3"]Link Text3[/a] blah blah blah
(Where "URL3" Link Text3 marks RKP7)
In the above example, the following qualification relationships hold:
* RKP1 qualifies URL1, URL2 and URL3
* RKP2 qualifies URL1 and URL2
* RKP3 qualifies URL1
* RKP4 qualifies URL2
* RKP5 qualifies URL2
* RKP6 qualifies URL3
* RKP7 qualifies URL3
The strength of reputation keyphrases is also considered. The typical factors considered are the density of the SEO keyphrase within a reputation keyphrase, offset of the SEO keyphrase within a reputation keyphrase, and how many terms within the SEO keyphrase appear in a reputation keyphrase. Furthermore, when calculating the context of backlinks, title text is weighted more heavily than header text which is weighted more heavily than link text.
Link Reputation and Your Website - To learn more about this author, visit Michael Marshall's Website.
Like this article? Share it with your friends
Definition of link reputation:
Understanding Link Reputation is extremely important for any webmaster or others concerned with search engine ranking. It involves the relationship backlinks (links pointing back to you) have to a target web page and the context of those backlinks. This relationship and context can be measured with respect to a particular search query or theme and has the consequence of revealing how highly a backlink speaks about your web page with regard to that theme. If link popularity is how many pages talk about you, link reputation is how well backlinks talk about you - quality vs. quantity.
Search engines evaluate link reputation differently putting varying weight on different factors:
* Inbound and outbound link relationships
* Whether a page is considered an expert page for the theme
* Page rank
* Whether pages are affiliated to each other (based on IP address and/or domain name
* Whether a page appears in a directory listing, like DMOZ.
Importance of link reputation
AltaVista, AOL, Google, HotBot, Inktomi, MSN, Teoma and Yahoo! all use link reputation as a major factor in ranking web pages. What backlinks say about a target page and how well they say it can increase or decrease the relevancy of that page to a specific search query or theme in the eyes of a search engine. Therefore, it has a direct influence on your ranking and, consequently, on the amount of traffic to that target page.
Context of a backlink
The context of a backlink is very important and includes, but may not be limited to, the link text between the open and close anchor tags of the backlink, title text of the backlink page, and instances of header text on the backlink page.
link text - [a href=". . ."]LINK TEXT[/a]
title text - [title]TITLE TEXT[/title]
header text - [h1]HEADER TEXT[/h1]
These important context elements are said to qualify the links on a page and are often called keyphrases - not to be confused with this term's standard SEO industry use as a phrase which forms (part of) a search engine query. To avoid this confusion, I will refer to this non-standard use as reputation keyphrase. They determine the semantic, or thematic, sphere of influence of the backlinks they govern. Title text governs all links on a page. Header text governs all links until the next heading of the same or greater importance. Link text only governs the URL with which it is associated.
Consider the following snippet of HTML pseudo-code with three links and accompanying context, reputation keyphrases, marked as RKP:
[title]Title of the page[/title] - RKP1
[h1]Header 1[h1] - RKP2
.
blah blah blah [a href="URL1"]Link Text1[/a] blah blah blah
(Where "URL1" Link Text1 marks RKP3)
[h2]Header 2[h2] - RKP4
.
blah blah blah [a href="URL2"]Link Text2[/a] blah blah blah
(Where "URL2" Link Text2 marks RKP5)
[h1]Header 3[h1] - RKP6
.
blah blah blah [a href="URL3"]Link Text3[/a] blah blah blah
(Where "URL3" Link Text3 marks RKP7)
In the above example, the following qualification relationships hold:
* RKP1 qualifies URL1, URL2 and URL3
* RKP2 qualifies URL1 and URL2
* RKP3 qualifies URL1
* RKP4 qualifies URL2
* RKP5 qualifies URL2
* RKP6 qualifies URL3
* RKP7 qualifies URL3
The strength of reputation keyphrases is also considered. The typical factors considered are the density of the SEO keyphrase within a reputation keyphrase, offset of the SEO keyphrase within a reputation keyphrase, and how many terms within the SEO keyphrase appear in a reputation keyphrase. Furthermore, when calculating the context of backlinks, title text is weighted more heavily than header text which is weighted more heavily than link text.
Link Reputation and Your Website - To learn more about this author, visit Michael Marshall's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Michael's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Making Networking Work Self-Employment Guide Spring Cleaning Conversations of Leadership Performance Improvement Plan |
|
 | ||
 |
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs | |
 |
Top 50 Marketing Blogs
Top Marketing Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||