Making peace between Web Designers and SEO Practitioners
Making peace between Web Designers and SEO Practitioners
Understanding XHTML
XHTML stands for EXtensible HyperText Markup Language. It is aimed to replace HTML and is almost identical to HTML 4.01. XHTML is a more strict and cleaner version of HTML; it is HTML defined as an XML application XML is a markup language where everything has to be marked up correctly, which results in "well-formed" documents. XML was designed to describe data, and HTML was designed to display data.
I have no doubt that you are very familiar, if not painfully familiar, with the fact that there are so many different browser technologies. In addition to the various browser types (IE, Netscape, Opera, etc.), there are also many different platforms and operating systems. Some browsers provide access to the web pages on computers, and some browsers provide access on mobile phones and handheld devices. Regarding the last, they do not have the resources or power to interpret a "bad" markup language. Therefore, by combining HTML and XML, and their strengths, we get a markup language that is useful now and in the future: XHTML. XHTML pages can be read by all XML enabled devices. And while waiting for the rest of the world to upgrade to XML-supported browsers, XHTML gives you the opportunity to write "well-formed" documents now that work in all browsers and that are backward browser compatible.
(Adapted from W3School.com's XHTML tutorial)
Understanding CSS
CSS stands for Cascading Style Sheets. Styles define how to display HTML elements, and styles are normally stored in Style Sheets and were added to HTML 4.0 to solve a problem. It has become progressively more difficult to create websites where the content of HTML documents was clearly separated from the document's presentation layout. To solve this problem, the World Wide Web Consortium (W3C) - the non profit, standard setting consortium responsible for standardizing HTML - created styles in addition to HTML 4.0.
(Adapted from W3School.com's CSS tutorial)
Benefits of XHTML, CSS to the designer
This is a powerful and extremely beneficial combination for any web designer. It enables and forces (via XHTML and CSS validators) you to write cleaner, more logical markup. It provides an easy transition to a more advanced and increasingly ubiquitous technology, since everything is moving toward XML. Using XHTML produces documents that can easily be "transported" to wireless devices, Braille readers and other specialized web environments - which means increased interoperability. It will also help you comply with many important accessibility guidelines. Using CSS will make it possible for your pages to load faster, since it eliminates the need for redundant coding. It makes creating design themes easier since a style sheet can easily control the display features on multiple pages at once. CSS gives a designer much more detailed control over attributes than HTML coding, giving you more power and flexibility in the look and feel of your site. These are just a few of the many benefits, all of which are long-term benefits.
Benefits of XHTML and CSS to the optimizer
XHTML separates the layout from the content almost entirely. There is nothing to hinder search engine friendliness or crowd out optimized text. A designer can change attributes of the look and feel, even the positioning, without touching the content at all. In fact, a designer can alter the positioning of text for look and feel without moving the position of the content in the source code. This is crucial for certain optimization strategies to be fully effective. Furthermore, this same capability can create new optimization strategy possibilities that are otherwise impossible.
CSS Resources
Tutorial Sites:
http://www.w3schools.com/css/
http://www.echoecho.com/css.htm
http://www.javascript-page.com/css/
http://www.mako4css.com/
Some CSS Razzle-Dazzle:
http://glish.com/css/
http://www.thenoodleincident.com/tutorials/box_lesson/boxes.html
http://www.meyerweb.com/eric/css/edge/
http://www.bluerobot.com/web/layouts/
Webmonkey tutorial
Another Webmonkey tutorial
http://access.lowtech.org/events/resources/css/
XHTML Resources
http://www.xhtml.org/
http://www.digital-web.com/resources/xhtml.shtml
http://www.hsl.unc.edu/present/xhtml/xhtmlrefs.htm
Converting HTML to XHTML
Making peace between Web Designers and SEO Practitioners - To learn more about this author, visit Michael Marshall's Website.
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There has always been a serious tension between web design/layout considerations and search engine optimization requirements. Consequently, designers and SE optimizers are often at odds. One wants functionality, rich user experience and attractive look and feel. The other wants as little HTML code, Javascript, and so on as possible to crowd the optimized text or hinder the page's search engine friendliness. Two things in combination can considerably ease this tension: XHTML and CSS. In fact, this combination does not merely achieve some sort of compromise in this epic battle, but actually can give both sides even more power and flexibility in accomplishing their respective vital tasks, while at the same time relieving the tension between the two.
Understanding XHTML
XHTML stands for EXtensible HyperText Markup Language. It is aimed to replace HTML and is almost identical to HTML 4.01. XHTML is a more strict and cleaner version of HTML; it is HTML defined as an XML application XML is a markup language where everything has to be marked up correctly, which results in "well-formed" documents. XML was designed to describe data, and HTML was designed to display data.
I have no doubt that you are very familiar, if not painfully familiar, with the fact that there are so many different browser technologies. In addition to the various browser types (IE, Netscape, Opera, etc.), there are also many different platforms and operating systems. Some browsers provide access to the web pages on computers, and some browsers provide access on mobile phones and handheld devices. Regarding the last, they do not have the resources or power to interpret a "bad" markup language. Therefore, by combining HTML and XML, and their strengths, we get a markup language that is useful now and in the future: XHTML. XHTML pages can be read by all XML enabled devices. And while waiting for the rest of the world to upgrade to XML-supported browsers, XHTML gives you the opportunity to write "well-formed" documents now that work in all browsers and that are backward browser compatible.
(Adapted from W3School.com's XHTML tutorial)
Understanding CSS
CSS stands for Cascading Style Sheets. Styles define how to display HTML elements, and styles are normally stored in Style Sheets and were added to HTML 4.0 to solve a problem. It has become progressively more difficult to create websites where the content of HTML documents was clearly separated from the document's presentation layout. To solve this problem, the World Wide Web Consortium (W3C) - the non profit, standard setting consortium responsible for standardizing HTML - created styles in addition to HTML 4.0.
(Adapted from W3School.com's CSS tutorial)
Benefits of XHTML, CSS to the designer
This is a powerful and extremely beneficial combination for any web designer. It enables and forces (via XHTML and CSS validators) you to write cleaner, more logical markup. It provides an easy transition to a more advanced and increasingly ubiquitous technology, since everything is moving toward XML. Using XHTML produces documents that can easily be "transported" to wireless devices, Braille readers and other specialized web environments - which means increased interoperability. It will also help you comply with many important accessibility guidelines. Using CSS will make it possible for your pages to load faster, since it eliminates the need for redundant coding. It makes creating design themes easier since a style sheet can easily control the display features on multiple pages at once. CSS gives a designer much more detailed control over attributes than HTML coding, giving you more power and flexibility in the look and feel of your site. These are just a few of the many benefits, all of which are long-term benefits.
Benefits of XHTML and CSS to the optimizer
XHTML separates the layout from the content almost entirely. There is nothing to hinder search engine friendliness or crowd out optimized text. A designer can change attributes of the look and feel, even the positioning, without touching the content at all. In fact, a designer can alter the positioning of text for look and feel without moving the position of the content in the source code. This is crucial for certain optimization strategies to be fully effective. Furthermore, this same capability can create new optimization strategy possibilities that are otherwise impossible.
CSS Resources
Tutorial Sites:
http://www.w3schools.com/css/
http://www.echoecho.com/css.htm
http://www.javascript-page.com/css/
http://www.mako4css.com/
Some CSS Razzle-Dazzle:
http://glish.com/css/
http://www.thenoodleincident.com/tutorials/box_lesson/boxes.html
http://www.meyerweb.com/eric/css/edge/
http://www.bluerobot.com/web/layouts/
Webmonkey tutorial
Another Webmonkey tutorial
http://access.lowtech.org/events/resources/css/
XHTML Resources
http://www.xhtml.org/
http://www.digital-web.com/resources/xhtml.shtml
http://www.hsl.unc.edu/present/xhtml/xhtmlrefs.htm
Converting HTML to XHTML
Making peace between Web Designers and SEO Practitioners - To learn more about this author, visit Michael Marshall's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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