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Using QR Codes
| Guest post by: Michael Marshall |
Article Overview: Quick Response (QR) Codes are becoming quite popular. They are a great way to take vital information and make it quickly accessible in our mobile age.
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Free Download - Calculating ROI for SEO By Michael Marshall |
Using QR Codes
QR Codes
Quick Response (QR) Codes are becoming quite popular. They are a great way to take vital information and make it quickly accessible in our mobile age.
This QR code above contains info about my business.
You can use these online, in print, in store windows, on business cards, almost anywhere you might imagine. You could even make them part of an elaborate promotional involving a contest or scavenger hunt. The only limit is your creativity.
Using QR Codes in your Business
Important Tips
1) If your QR code contains a URL, make sure the landing page is mobile compatible
2) Also keep the URL short.
3) Make the content it contains useful.
4) QR codes can take up to 30% deterioration and still be readable, which provides an opportunity for customization.
Branding
You can brand your QR code or customize it in many ways. Below is an example of branding the QR code above with my company logo:
Getting it to work properly will require some trial and error. So you need to make sure it is still readable after your modifications.
I usedZXing QR Code Generator (free) to create it.
I usedPaint.Net (free) to modify it with my logo as an added layer (with the blending mode set to "Multiply" and the opacity set to 201).
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Article Tags: mobile age, qr codes, quick response, vital information
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About the Author: Michael Marshall RSS for Michael's articles - Visit Michael's website I am also a contributing author to SEOToday.com, the premier website for SEM professionals, and a contributor to "Building Your Business With Google for Dummies" by Brad Hill. I am a frequent presenter at Ultra Advanced SEO Symposiums, a meeting of select masters of the search engine marketing industry, at Search Engine Workshops. I am also a certified instructor at the Raleigh-Durham-Chapel Hill Search Engine Academy, an SEO certification program approved by the US educational system. Three SEO Tools I've created: SEM SCOUT - Content Relevance SEO Sniper - Keyphrase Research SEO Recon - SEO Competitive Intelligence Click here to visit Michael's website   Personalization of Search and SEO Lost in the Shuffle Calculating ROI for SEO The Semantic Web Connecting the DOTS The Tao of Search Engine Marketing Dualism in SEO |
Related Forum Posts
Setting up Revenue Sharing Program
- Hi Martin
I know it must be confusing going through the process of setting up an advertisement when you're not actually going to use it, but it's how it seems to work.
For anyone else who has problems with this process, simply follow these instructions courtesy of magnify.net and make sure you have created your Adsense Account and it has been approved.
To create a [i:1b5dm29n]new channel[/i:1b5dm29n], go the main AdSense web site, login and click "AdSense Setup", then "Channels", then "Add new custom channels". You can call your channel anything e.g. evancarmichael.com
To discover the [i:1b5dm29n]channel number[/i:1b5dm29n] (so you can paste it into the Evan Carmichael Revenue Sharing Program) that has been assigned to your new channel, click "Products" and "AdSense for content", then create an ad (Just hit next, next, next until you reach Get Ad Codes) using your new channel and copy the number from the line that says "google_ad_channel = ".
Now enter that number into Evan Carmichael Revenue Sharing Program and you'll be setup.
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