Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

7 Steps for Improving Your Email Marketing



Free PDF Download
Improve Your Web Site Conversions With Effective List Conversion Techniques - By Michael Fleischner

Name: Email:


The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines.

1. Your list.
Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.

2. Your subject line.
Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.

3. Your sender information.
What information appears on the sender line of your email? Will your prospects recognize it? Do they want to hear from you? Often times, emails are deleted without ever being opened due to an indiscernible sender name. Your sender name should be brief and easily understood.

4. Track your results.
Tracking allows you to determine who opened your message and clicked on a link or multiple links within your email. By determining what worked and what didn't, you can replicate success on your next email. As described above, tracking is particularly important when testing subject lines, imbedded links, and other direct response vehicles.

5. Make sure your unsubscribe method is in place and working.
The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Provide an unsubscribe mechanism that allows those receiving your email to send you and email and indicate their desire to opt-out from receiving further emails from you or your business. If recipients no longer want to hear from you, it's in your best interest to remove them from your list.

6. Your images are correctly referenced and you've used alt tags in each image.
Improperly referencing your images can cause them to appear broken when you send your message - the dreaded red x. To insure the image is referenced correctly it must appear as, img src="http://www.yourdomain.com...." rather than, img src="/images/picture.jpg". Alt tags are another important part of your images. The new security features on almost every email client these days disables images automatically. Having alt tags in place allow your reader to identify the image and determine if it is safe to enable.

7. Test, Test, Test!
No matter what your involvement with email marketing happens to be, it is essential that you follow the guidelines above for successful results. In addition, the key is to test, test, test! After each email campaign, measure your opens, click-throughs, and purchases. Document the specific date, time, list, subject line, and content used to produce your results. Refer back to your documentation prior to your next campaign.

Email doesn't have to be a complex form of marketing. There are many best practices you can follow and some simple rules that ensure effectively delivery, open and conversion. By following the simple rules presented in this article, you'll not only deliver and effective email campaign, you'll discover a consistent method for generation revenue for your business.


Related Articles

  Top 10 Email Marketing Tips to collect Opt-in email list
  “Six Strategic Steps To Improve Your Emails, According To Your Strategic Thinking Business Coach”
  Why do email marketing?
  Why email marketing is the right answer for your business
  Building Your Business with an Opt-in List
  Internet Marketing Business Challenge Improving Your Double OptIn Rates
  Internet Marketing Tactics That Really Work
  Exactly How To Use Autoresponders To Make 10K+ a Month! ~ SECRET FINALLY EXPOSED
  Killer Emails For Your "Home Based Online Business Opportunity"
  Your Guide To Email Marketing
  Stressed out about sales forecasting?
  Use Email Marketing wisely; Stand out from Junk Mail
  5 Tips To Accelerate Your Small Business Through Email Marketing
  E Mail Marketing Campaigns
  How can software for email marketing increase delivery rates?
  Scraping Emails for Internet Marketers
  Turning Internet Browsers Into Customers
  Email Marketing Doesn't Have To Be Tricky
  Are You Using Email Marketing? Here's How
  Secrets of Email

Home > SEO > Michael Fleischner > 7 Steps for Improving Your Email Marketing >

Free PDF Download
Improve Your Web Site Conversions With Effective List Conversion Techniques - By Michael Fleischner

Name: Email:

About the Author: Michael Fleischner

RSS for Michael's articles - Visit Michael's website
Michael Fleischner is an Internet Marketing Expert with more than 13 years of marketing experience. He has appeared on The TODAY Show, ABC World News, Bloomberg Radio, and other Major media. You can learn more about seo expert Michael Fleischner by reading the Marketing Blog or reading his top-selling SEO book, SEO Made Simple available on Amazon.com and other leading booksellers.

Click here to visit Michael's website.
Dashed Line

More from Michael Fleischner
SEO Made Simple Sample Chapter
Free SEO Report

Related Forum Posts

Email Marketing: What Works & What Doesn't? Email Marketing: What Works & What Doesn't?
Re: Email marketing strategy Re: Email marketing strategy
Why should I hire a virtual assistant for SEO purposes? Why should I hire a virtual assistant for SEO purposes?
Re: Bnefits of Email marketing Re: Bnefits of Email marketing
Web magazine publisher Web magazine publisher

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Expert
Leanne Hoagland-Smith
@coachlee
Visit website



Worksheets
By: Evan Carmichael

8 Powerful Steps to Finding Your Passion

Do you have what it takes to be an entrepreneur?

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Work From Home Answering Phones

Thrilling Thursday - Life After Demotion

THE TOP THREE WAYS TO EVALUATE YOUR PR

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.