Article Marketing: Your Secret Weapon for Increasing Search Engine
Article Marketing: Your Secret Weapon for Increasing Search Engine
The concept of article marketing is to take authored content that you create and distribute it to websites in need of content. When you distribute your article, you include links back to your website (usually in the About the Author section). These links help to improve your website’s link popularity and therefore search engine results.
Article marketing is most effective when you can create articles that are of value to a wide audience or targeted niche market. Keep these guidelines in mind when article marketing:
1. Use original article content. There are a variety of ways to write articles. I find the best way to generate articles that improve search engine results is to make sure its an original. There are many websites that offer PLR articles (private label rights), article wizards, and so on. Regardless of how you produce your article, make sure it is one-of-a-kind.
2. Make your articles available on your own website. As a starting point, each time you create original content, post it on you website. Google looks for and diminishes the search results of duplicate content. Therefore, it’s important that you stake a claim for your content by promoting it on your website before any distribution effort.
3. Embed your keywords and keyword phrases. When writing your articles, be sure to include your keywords and keyword phrases throughout your document. Using the proper keywords is essential for website indexing and search engine optimization.
4. Write articles with a minimum of 600 words. A number of websites that accept and distribute articles will only do so if you meet article requirements such as minimum length. Many of these websites process a large number of articles and attempt to reduce spam with a minimum word count requirement of 600 words or more.
5. Use article distribution sites. By submitting your article to the largest article distribution sites you improve the likelihood of your article being repurposed by third party websites. Sites like eZineArticles.com and GoArticles.com are popular resources for webmasters seeking quality content. If webmasters find the information in your article valuable, they’ll repurpose it on their own website. This viral effect can provide significant traffic to your article(s).
6. Include an About the Author section. At the conclusion of your article, be sure to include an About the Author section. This is one of the most important things you can do to build back links to your site. When other websites publish your content they are required to include this section. Make sure that multiple links to your site are present in order to build link popularity and improve your search engine result placements.
7. Be persistent. The benefits of article marketing are seen over time. As a rule of thumb, you should begin any article marketing campaign with a commitment to produce and disseminate a minimum of 10 articles. This gives you a good footprint in your area of expertise and builds a number of backlinks to your website.
Whether you’re new to article marketing or are an experienced article marketer, each article you produce and distribute provides value to your website when executed correctly. Write valuable content, include an about the author section, and use article distribution websites. You’ll quickly discover that article marketing is a great way to promote a product, website or service!
Article Marketing Your Secret Weapon for Increasing Search Engine - To learn more about this author, visit Michael Fleischner's Website.
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The key to improving search engine results is to develop quality links to your website. There are a variety of techniques you can use to get others linking to you. One of the most popular and effective methods is through article marketing.
The concept of article marketing is to take authored content that you create and distribute it to websites in need of content. When you distribute your article, you include links back to your website (usually in the About the Author section). These links help to improve your website’s link popularity and therefore search engine results.
Article marketing is most effective when you can create articles that are of value to a wide audience or targeted niche market. Keep these guidelines in mind when article marketing:
1. Use original article content. There are a variety of ways to write articles. I find the best way to generate articles that improve search engine results is to make sure its an original. There are many websites that offer PLR articles (private label rights), article wizards, and so on. Regardless of how you produce your article, make sure it is one-of-a-kind.
2. Make your articles available on your own website. As a starting point, each time you create original content, post it on you website. Google looks for and diminishes the search results of duplicate content. Therefore, it’s important that you stake a claim for your content by promoting it on your website before any distribution effort.
3. Embed your keywords and keyword phrases. When writing your articles, be sure to include your keywords and keyword phrases throughout your document. Using the proper keywords is essential for website indexing and search engine optimization.
4. Write articles with a minimum of 600 words. A number of websites that accept and distribute articles will only do so if you meet article requirements such as minimum length. Many of these websites process a large number of articles and attempt to reduce spam with a minimum word count requirement of 600 words or more.
5. Use article distribution sites. By submitting your article to the largest article distribution sites you improve the likelihood of your article being repurposed by third party websites. Sites like eZineArticles.com and GoArticles.com are popular resources for webmasters seeking quality content. If webmasters find the information in your article valuable, they’ll repurpose it on their own website. This viral effect can provide significant traffic to your article(s).
6. Include an About the Author section. At the conclusion of your article, be sure to include an About the Author section. This is one of the most important things you can do to build back links to your site. When other websites publish your content they are required to include this section. Make sure that multiple links to your site are present in order to build link popularity and improve your search engine result placements.
7. Be persistent. The benefits of article marketing are seen over time. As a rule of thumb, you should begin any article marketing campaign with a commitment to produce and disseminate a minimum of 10 articles. This gives you a good footprint in your area of expertise and builds a number of backlinks to your website.
Whether you’re new to article marketing or are an experienced article marketer, each article you produce and distribute provides value to your website when executed correctly. Write valuable content, include an about the author section, and use article distribution websites. You’ll quickly discover that article marketing is a great way to promote a product, website or service!
Article Marketing Your Secret Weapon for Increasing Search Engine - To learn more about this author, visit Michael Fleischner's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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