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Automated Directory Submission. Can It Improve Search Engine Rankings?
Written by: Michael FleischnerArticle Overview: If you are thinking about quick and easy ways to improve your website ranking, you may have considered automating many of your submissions to directories and other resource sites. However, doing so could be harmful to your web site. Read this before embarking on a downward journey.
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Automated Directory Submission. Can It Improve Search Engine Rankings?
Wondering how you might be able to get ranked on top for a specific keyword? Thinking there may be a short cut or two? Recently I had the opportunity to work with a client who was also in search of ways to automate much of the search engine optimization process. I started the assignment working with him to improve his website design and architecture. Soon there after, we focused on building links to his site.
The concept of off page optimization is really all about building up your site's credibility. As more sites point to your website, Google analyzes the quality of those links and in turn, passes that link value to you. The more quality web sites that refer to your site, the more popular your web site becomes. All of this can be summed up as Google PR or Google Page Rank.
The first step was to make sure that the site had all of the necessary characteristics that would make it easily accessible by search engine spiders. After applying the proper navigation, meta tags, and keyword application we evaluated the site for size and loading time. After this optimization was complete, we identified a few key link building strategies.
One particular link strategy is related to directory submissions. Essentially you find directories that are well established and relevant to the subject matter of your own web site. The site I was working with had about 300 directories that would be ideal for a site like has. As a result, and due to the urgency by which he wanted the work done, we chose an automated directory submission service.
After we used the service for directory submission I was shocked by the results. The keyword phrase that we were trying to improve ranking for was impacted negatively. In fact, rankings declined by more than twenty three positions. One might challenge my results saying that even if there was a negative effect from the automated submission that it wouldn't happen that quickly. I beg to differ based on a fairly controlled test.
During this time period, my team was not focused on any other type of link building effort. Because the impact on search engine rankings was so immediate and so detrimental, I can only conclude that it was directly caused by the directory submission activity. I suppose there really are no shortcuts to SEO success.
If you are familiar with search engine optimization and building links to improve your search engine ranking, be cautious of automatic submission services. Whether it be for search engine submission or directory submission, you can damage your current rankings. Major search engines seem to be catching on to automatic submission sites and are having an impact on results. I still encourage you to submit your website to a small number of choice directories but do it one site at a time.
Link Building Methods Types of Links
Basics of Search Engine Optimisation (SEO)
SEO Myths
10 Ways to Get Banned by the Search Engines
How Can You Improve Your Search Engine Ranking?
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Related Forum Posts
What Do You Want To Be Taught?
- Hi,
My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO).
What do you want to be taught on?
Jeff
Re: How can I promote my site?
- There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules.
- Search Engine Friendly Tags
- Website submission to Search Engines
- Website Submission to Social Sites (Like twitter, Facebook)
- Articles Promotion & Press Release Promotion
- Quality Directories promotion
- Contribution to Blogs, Forums
Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following.
- Keywords Stuffing.
- Hidden Links
- Maximum Links of unknown sites.
Re: Social Media Marketing - Corporate Vs. Small Business
- There are various marketing techniques which are very closely related to social media marketing, such as Search Engine Optimization, Search Engine Marketing, and Social Media Optimization. Social media sites provide a huge variety of subjects, topics, and discussions to choose from. A social media web site can be defined as a common ground, where individuals gather together to share their views and opinions. Social media has also adapted various mediums such as audio, video, and textual mediums. There are few guidelines in order to successfully implement social media marketing. Improve the ability of your website, so that it can be linked to other sites easily. All the incoming links are unique, so treat them properly by providing dedicated space for them.
In order to be successful at social media, the following steps can also be very useful. First, create forums on your own web site. Provide interesting topics so that people would like to participate and interact with each other through your site. Keep updating information and news to attract your visitors. Compose podcasts and use the clips to promote your products.
Re: How to promote my site
- All I can suggest to you is.. if you don't have knowledge in SEO and or in Internet
Marketing, you better understand what is SEO first and what it's dos and don'ts..
After you learn in..
Start with the basic SEO techniques:
- Web Directories Submission
- Classified Ads
- Social Bookmarking
- Forum Posting
- Blogging
- Article Submission
Then the rest follows..
Re: Search Engine Optimization
- If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
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