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Improve your search engine rankings

Written by: Michael Fleischner

Article Overview: Getting to the top of Google takes a knowledge of SEO and search engine techniques. Here are some of the most popular SEO strategies you can begin applying today.

Improve your search engine rankings

To start your climb to the number one position on Google, you’ll need to focus your efforts on ensuring your web pages are properly coded and authoritative websites are linking in. Use the following tips to improve your search engine rankings.

1. Begin with properly formatted Meta Tags. The meta tags, including your title tag, description tag, and keywords tag, are important for classifying your webpage and communicating to the major search engines the content of your page. Although meta tags are not as important as they once were, they are used for many purposes including how your listing appears in search engine results lists.
2. Focus on keyword density. Are you trying to optimize for a particular keyword or keyword phrase? Keyword density is the concentration (as a percentage) of your keyword phrase on a particular webpage. Keyword density should range between 2 and 8%. To determine your keyword density on a given page, divide the number of times your keyword appears by the total word count of the page.
3. Use proper page formatting. Search engines love to see emphasis. You can identify your keywords with specialized tags such as title tags and properly formatted text. Be sure to bold, italicize, and underline your keywords at least once on the page you are trying to optimize.
4. Generate links to your website through article marketing and link building activities. Submit original content to article directories and authoritative sites in order to generate back links. When a third party website links to your site, search engines take notice – improving your overall search result placements. Build as many back links as you can.
5. Obtain listings in Web directories. Large directories like the Yahoo! Directory, DMOZ and others are important to improving your overall search results. Many websites use these directories to display websites when users search on a particular term. If you’re not included in the directory, your website may never appear as a search result option.

These strategies are important for anyone interested in improving search results for their website. Begin any search engine optimization effort with a thorough review of your websites strengths and weaknesses. Create a game plan and get to work.

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Article Tags: google, search engine rankings, search engine techniques, seo



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Re: Specific Strategies To Raise PR Levels? - After re-reading through the posts in this thread it seems to me like there might be a little confusion as to what Page Rank (PR) really is. For those who don't know... PR is a number between 1 and 10 that Google assigns to a web page based on it's importance. With 10 being the highest and most important. It's mainly determined by the number and quality of inbound links to the web page but there are other factors as well. It is NOT the ranking your site has in the Google search engine or any other search engine. If you are ranked #3 on google for "home business" that does not mean you have a PR of 3. They are completely separate things. Furthermore, PR does not determine how high a site ranks in the search engines. It's possible and very common for a site with a low PR to outrank and site with a higher PR for the same keyword phrase. If you want to raise your PR then you need more backlinks. Higher PR backlinks will pass more link juice to you and help raise it much easier. On that same note, if you want to increase your search engine rankings for a particular keyword then you also need more backlinks with the keyword you are targeting as the anchor text. When it comes to that, Page Rank and Search Engine Ranking Positions are very similar but that is it. People often think that they need high PR to get good search engine rankings and it is not true. They also tend to think that just because a site has high PR then it is better than a site with lower PR, that is also not always the case. One final thing about this is that the PR you see on your Google Toolbar for a web page only updates a few times per year and is not necessarily the actual PR for that page. The actual PR is stored at Google and is updated constanty, and is not shown to the public. Only they know what it really is. I hope that clears up some common misconceptions about Google Page Rank (PR).
Re: Twitter, Social Networking: What's Your method? - [quote:3jvh79yz]From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. People who find you via a search engine are looking for answers to a particular problem and are more likely to buy your product / service. Twitter and other social networking visitors can help your traffic numbers but they usually come out of general interest and don't end up buying what you're selling. I haven't seen a website owner yet say they prefer social media traffic over search engine.[/quote:3jvh79yz] I couldn't agree more! I've been trying to drive this point into people's heads on my blogs and various forums for at least a year now. Yes, you can get a lot of traffic from social sites but if it doesn't make you any money (or very little) then what's the point?! You can use the same time you spend on social sites building up your rankings in search engines to get traffic that actually converts into money!
Re: Hello friends!!!! - [quote="davisdchapman":2xkfc5d6]I am new to this forum.I think you will help me put all the information search engine optimization I'm still learning, to start my career SEO.So hello all .. I think I want to use PHP realted freelancers fields, but also search engine optimization, search engine optimization, I think there is a vast area freelancing.That is why I am on the track, I hope I will achieve my goal, if I can learn all of the search engine optimization process, I feel that this site especially for this purpose for me.[/quote:2xkfc5d6] Hello David, Welcome and thank you for telling us a little about yourself and your aspirations. As GT has rightly said, if you take a little while to check out all the resources here and the various topics you will find a lot of answers to many questions, not just SEO, regards, Mal.
Re: SEO... - Search engine optimization (SEO) is the process of civilizing the volume or quality of traffic to a web site from search engines via "natural" search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical searchengines. This gives a web site web presence.
Re: Search Engine Optimization - [quote="Shimmy":ivyrc6ii]Just curious as to what others are doing to optimize their websites. I have received a page rank 5 from google which is very good in my line of business in comparison to my competition. I am still not coming close to being on the first page for main key word searches though, even though all of the websites ahead of me have a smaller page rank. Does anyone know how this works and what I can focus on? Thanks![/quote:ivyrc6ii] Your Page Rank has little or no effect on your actual search engine rankings ( ie SERPS) Search gives give high PR to websites with BULK of back links, whereas they grant higher rankings to those websites which get good links from related WEBSITES. You need to decide yourself whether you indend to increase the GREEN BAR of Page Rank, or your actual Search engine rankings.


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