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Guest post by: Michael Fleischner Become an Author

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To start your climb to the number one position on Google, you’ll need to focus your efforts on ensuring your web pages are properly coded and authoritative websites are linking in. Use the following tips to improve your search engine rankings.

1. Begin with properly formatted Meta Tags. The meta tags, including your title tag, description tag, and keywords tag, are important for classifying your webpage and communicating to the major search engines the content of your page. Although meta tags are not as important as they once were, they are used for many purposes including how your listing appears in search engine results lists.
2. Focus on keyword density. Are you trying to optimize for a particular keyword or keyword phrase? Keyword density is the concentration (as a percentage) of your keyword phrase on a particular webpage. Keyword density should range between 2 and 8%. To determine your keyword density on a given page, divide the number of times your keyword appears by the total word count of the page.
3. Use proper page formatting. Search engines love to see emphasis. You can identify your keywords with specialized tags such as title tags and properly formatted text. Be sure to bold, italicize, and underline your keywords at least once on the page you are trying to optimize.
4. Generate links to your website through article marketing and link building activities. Submit original content to article directories and authoritative sites in order to generate back links. When a third party website links to your site, search engines take notice – improving your overall search result placements. Build as many back links as you can.
5. Obtain listings in Web directories. Large directories like the Yahoo! Directory, DMOZ and others are important to improving your overall search results. Many websites use these directories to display websites when users search on a particular term. If you’re not included in the directory, your website may never appear as a search result option.

These strategies are important for anyone interested in improving search results for their website. Begin any search engine optimization effort with a thorough review of your websites strengths and weaknesses. Create a game plan and get to work.

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