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Making Money Through Google Adsense: Tips and Strategies

Written by: Michael Fleischner

Article Overview: Every day, tens of thousands of web sites are earning money through Adsense ads. Google's Adsense allows you to display ads on your web site and earn money each time someone clicks on one of the ads being displayed. These ads can be text only, image only or both. Website owners can choose which types of ads they would like displayed. Using Adsense on my own sites, I've learned quite a bit about which techniques can be used to enhance Adsense earnings.

Making Money Through Google Adsense: Tips and Strategies

Every day, tens of thousands of web sites are earning money through Adsense ads. Google's Adsense allows you to display ads on your web site and earn money each time someone clicks on one of the ads being displayed. These ads can be text only, image only or both. Website owners can choose which types of ads they would like displayed. Using Adsense on my own sites, I've learned quite a bit about which techniques can be used to enhance Adsense earnings. Your Adsense earnings are based on a variety of factors. This includes the ads you display, text, image, or both, and where you display them. Here are some key factors to consider before you place your Adsense code on your web site or blog. Certain placements on your web page can generate higher revenues and higher click throughs. The key is to use placements that have been proven to generate higher click through rates and therefore more revenue. Advertisements that are above the fold tend to perform better than those below.

For anyone currently doing business with Google Adsense, you may be aware that Google does what it can to help its advertisers. They have even released a variety of information regarding best performing placements. Google recommends strong click through rates on ads that appear on the top, left, and bottom of a web page. Although varying sizes perform differently, half banners, and larger ad spots seem to perform well.

For example, on content rich sites where users are reading specific content, ad blocks that flow with the text seem to perform well. Consider the behavior of your users and match your ad placement to their specific actions. Adsense ads can serve as a guide for users who are looking for relevant products or services related to the content on your web page. Give them the opportunity to find a product that solves a problem.

Another area of Adsense that affects earnings is ad size. It has been proven that different ad sizes place in different locations will perform differently. Studies have shown that by simply changing ad format slightly produces a significantly better result. Many advertisers report that half banners and medium rectangles appear to work best, especially when displayed in niche content areas. Regardless of the size you think will work best, continually test to find which size produces the highest click through rate for you.

Consider changing the color palette of your ads. You can run a color palette that matches your site, blends with your web page, or takes on a completely different look. Don't always assume that one style is better than another. In some cases, ads that blend generate accidental clicks and those that are in contrast stick out enough to get noticed and acted upon. As is true with all other ad related criteria, you should test different color schemes and templates.

Find the perfect number of ad units to run on your pages. Some sites pack their page with ads. Google Adsense has actually limited the number of ad units you can place on some web pages. This cuts down on spam type sites that only show Google Adsense ads. You should consider however placing multiple ad units on your page. Placing a single ad unit often results in users overlooking the ad. Multiple units and you stand a better chance of getting the ad noticed. Moreover, you may find that the content presented is more likely to appeal to your users.

Integrate and consider all of the elements we discussed in this article. Ad sizes, colors, and placements all have an impact on dollars earned. Unfortunately, the perfect combination of these factors can only be determined by experimentation and testing. Start with a few placements on your web page of standard sizes. Let your ads run for a couple of weeks before you start tweaking. Measure your responses daily and continue to try new placements. Soon you'll be generating a nice income stream with Adsense ads.

Looking for help with your online marketing? Check out the Internet marketing forum for free answers to your most difficult marketing questions available now at MarketingScoop.com.

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  What Do You Want To Know About Google AdSense?
  Google Adsense Is Still a Good Way to Make Money on the Internet
  Google Adsense - Don't Lose Your Account

Article Tags: advertisements, advertisers, click throughs, doing business, earning money, earnings, google, placements, relevant products, tens of thousands, text image, web page



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Adsense question...Evan? Anybody? - Many people contribute to my various webzines because I promise them renumeration in the form of revenue from anyone who clicks on the Google Adsense ads on the pages where their articles appear. I've been doing this by creating a separate channel for each contributor, so I can keep track of each person's income, and it works fine. What I'd like to do for a new project, however, is have my contributors give me the code for [i:2vwhwtl0]their [/i:2vwhwtl0]Google Adsense account, so that when they check their account, the clicks show up there and the money goes immediately into their account. This way they *know* what they're getting, and don't have to take me on trust. And it also saves time, moneywise, of course, since they get it right away instead of waiting for me to disburse it every 3 months or so. So my question is, would it violate Google Adsense guidelines for me to have other people's AdSense codes on my site? Evan, I know you've done something like this, where we get a *percentage* of any clicks on threads we started (and I've gotten a wee bit, by the way) ... did you work a special deal with Google or is it something they allow with no fuss? I hate reading small print, which is why I'm asking here instead of trying to read Google's TOS...
Re: Poll: Blogger or Wordpress Blog? - One of the advantages of having a blogger blog is a fast approval for adsense. If you want to start earning with Google Adsense open a new blog and add Adsense to it and get approved immediately.
Re: From $0.30 to $300 / Day on Google AdSense Part 1 - How To M - Evan, Do you find that you earn a higher CPM when you replace Google Adsense with 3rd party advertising? Or do you find that Google Adsense still provides more revenue? Do you have any advice for website owners (myself included) on what level of traffic a company needs to pull in to attract 3rd party advertisers? Also, have you had any success on selling your advertising space to 3rd party companies who handle the sales for you? Jeff
Re: From $0.30 to $300 / Day on Google AdSense Part 1 - How To M - Most of my traffic, around 80%, comes from Google for my niche site. The clicks are decent, but the EPC is terrible. I never started the site hoping to make it big with Adsense anyway. I promote various Clickbank products and CPA ads and have already made two sales through Clickbank. To me, that's a much better alternative rather than focusing purely on Adsense. I also picked up an advertiser for the site, just out of the blue. I'll make much more from selling ad space versus Adsense. It's a hot niche, but for some reason the Adsense ads just don't bring in much. Traffic is very good, so for anyone else that might be in a similar situation, I recommend finding targeted products you can sell through Clickbank or another affiliate network. Also try to find third party advertisers if possible.


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