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Optimize Your Web Site For Bing

Written by: Michael Fleischner

Article Overview: Want to know how to optimize your website for the latest search engine to hit the web? Bing is taking the Internet by storm and if you have a website you should consider these important ranking influences.

Optimize Your Web Site For Bing

Now that new search engines like Bing are being talked about more readily, it's clear that people want to know how to optimize for Microsoft's latest introduction to search. Those who visit Bing will find that the site provides general search and a category search. Other than a large graphic, the search engine doesn't appear to have a lot behind it. However, Microsoft has reported a more intelligent search engine and new search experience.

The question that website owners want answered is how the new engine produces results differently than the previous search engine and what optimization techniques should be used compared to those used for Google and Yahoo! I've done quite a bit of research on the subject and it appears that there are only a few factors that might influence Bing results compared to Google. The thing to keep in mind is that following SEO best practices will rule the day.

When looking at top ranked websites, an in depth analysis can be done to see which factors vary between top results. A recent comparison that I viewed showed that the number one ranking website on Bing was able to keep a leg up on the competition by having an older domain age, and having inbound links from websites that included the primary keyword in the referring site's title tag. In short, the top web site was successful in building inbound links from other SEO sites and directories as opposed to being from unrelated websites.

What I find particularly interesting is that Bing is relying on many of the same factors that Google has been using from day one. The factor you should be most concerned with is inbound linking. Both search engines like inbound links. More importantly, they like relevant in bound links. Use this information to guide your SEO campaigns and determine which sites to target for link exchanges.

Organic search should be at the top of your list. If it is then you know where you need to focus, inbound linking. If you haven't gotten on the organic rankings band wagon, then start with on page optimization. Once your site is formatted appropriately, start with off page optimization and link building.

The other place you want to focus is content. Quality content is vital. But trying to attract users with quality content alone is not enough to rank on top for competitive keywords. Make is easy for others to link to your content and give them a reason to do so. Add time to your daily efforts to acquire links from relevant and authoritative sites to increase your rankings and keep you on top of search engine results.

You may be asking yourself which search engine you should be optimizing your web site for. Based on what I've seen, I'm encouraged by preliminary Bing related findings. I believe that Bing is using many of the same factors that Google uses to evaluate a site's relevance to a search query. As always, focus on white hat methods to optimize your site and follow SEO basics.

If you're looking for a quick way to rank out on top for Bing, Google, or Yahoo! for that matter, consider leveraging existing websites that has some age, a number of inbound links from authority websites, and quality content.

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Article Tags: best practices, category search, google, inbound links, intelligent search engine, link exchanges, microsoft, new search engines, optimization techniques, search experience, seo campaigns, title tag, top ranked websites, top web, yahoo



Related Forum Posts
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Re: Search Engine choices and SEO - to my experience if you optimize for Google Bing eventually catches up and Yahoo uses Bing Algorithm so that works as well. It's just Bing and Yahoo are a bit slower of discovering new content and also are more likely to get spammed because Google's web spam team is actively trying to figure out ways to improve search quality.
SEO Marketing tips for Promoting your Business on Bing - Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE. However, there is a significant different in the way Google and Bing rank websites. If you are planning to optimize your website for Bing then you need to consider these following tips. 1. Domain Age – Bing gives preference to your domain’s age. Google on the other also gives preference to domains which are old. 2.On-Page Optimization/Off-Page Optimization – Google gives more preference to Off-Page optimization rather than on-page optimization. Bing on the other hand gives more preference to On-Page SEO optimization rather than Off-page optimization 3.Text Density – Bing gives preference to keyword density of your content. If you are targeting a particular keyword and your keyword density for that keyword is abysmally low then you wont be able to rank too high on Bing. 4.TITLE is more important – Although Google does gives preference to keywords in TITLE, Bing entirely focuses on TITLE of any given webpage to decide whether it should be ranking at page 1 or Page 8. Therefore make sure to add your important keywords in the TITLE. Also you should abstain from artificial keyword stuffing. Several keywords are semantically considered as same. Take for example, Search engine optimization company, and SEO marketing company are semantically connected with each other. If you are ranking high for one combination, you will also rank for other combination.
Re: Search Engine choices and SEO - Yes we should optimize our site for Yahoo and Bing as well. I target all Google, Bing and Yahoo for search engine promotions because all of them draw a decent number of visitors for my site.
Re: How do u optimize a Blogger blog? - Hi GT, Of course there is a way and you know it, you wrote it down in your question. 1- Optimize your main blog code : Meta keywords, title, description. 2- Optimize your post - look at it as a web page. You need keywords (tags), use them in your title, first and last paragraph, and variations on the entire blog. Use the Strong tag, add title to links and alt to images. This is it. The key here is to do a good keyword search before writing.


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