The Power of Linking: 7 Strategies for Increasing In-bound Links
The Power of Linking: 7 Strategies for Increasing In-bound Links
So now that we've established the importance of inbound links, you should be asking yourself, "How do I get them?" and "Which links are valuable?". Focus on acquiring in-bound links that are from sites offering related content to your own website and that have an established Google PR. Sites from unrelated sites without a Google Page Rank do not provide any benefit.
Inbound links can be acquired in a number of ways. Here are the 7 most popular link strategies you can start using today:
1. Directory Submission. The web has hundreds, if not thousands of link directories. Search for the most popular directories and submit your site. Beware, some directories charge for submitting your link but offer very little value in return. If you are going to pay for a link submission, make sure the site has a high Google PR and garners a lot of traffic.
2. Reciprocal Linking. Exchange links with other popular sites to increase the number of inbound links you receive. There is a good deal of debate in Internet circles today about the validity of reciprocal linking strategies. As long as the link you are receiving is of equal or greater quality to the link your giving, than the concept of reciprocal linking is still valid.
3. Article Submission. Create quality content and distribute it across the web. There are many article directories that offer content to webmasters and allow for mass distribution. The benefit of article submission is that when you submit your article you include and "About the Author" section. This area of your article is posted each time your article appears on a distributed website automatically building links back to your site. The more valuable the article, the more distribution you receive.
4. Social Posting Tools. We all know the power of social networks. Use tools like SocialPoster and others whereby you register and submit your site or article to social networks. The benefit of posting to these sites is that others may recognize and acknowledge your submission, resulting in higher placement. With higher placement comes more links and more link popularity.
5. Gadgets. Develop something worth linking to. Many websites offer free tools that are valuable because they solve a problem. A great example of this is a widget that allows you to find out the Google PR of any site. There are dozens or hundreds of websites that offer this type of tool and users provide links to those sites. Again, find something of value and let others know about it.
6. Press Releases. Have some news to share? A new product? A website launch or perhaps the results of your latest online survey. Visit sites like PRweb and find a distribution option for you. Press releases are pushed out to hundreds if not thousands of site that might run your release. Of course, make sure that you include a link back to your website.
7. Blogging. If you have your own blog or post comments on someone else's blog, don't be afraid to mention something of value relating to your site. Perhaps you can point to a Gadget your offer, free services, or an ebook you're offering. Blogging is a powerful tool and easy to implement. If you don't have a blog, start one. You can have your own blog in just a few minutes with today's online providers like Blogger or WordPress.
No matter what strategy you use to improve your link popularity, one thing's for sure. Developing in-bound links to your website is a critical step in achieving website popularity. As your popularity grows, so does your search engine result placement and traffic.
The Power of Linking 7 Strategies for Increasing Inbound Links - To learn more about this author, visit Michael Fleischner's Website.
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The popularity of your website can be directly correlated to the number of sites linking to you. In fact, search engines like Google have been built on the concept of link popularity. To win on the Internet, your website not only needs to be seen as popular, but also garner top search engine results for your identified search terms. In-bound links to your website tell the search engines what they will find when visiting your site.
So now that we've established the importance of inbound links, you should be asking yourself, "How do I get them?" and "Which links are valuable?". Focus on acquiring in-bound links that are from sites offering related content to your own website and that have an established Google PR. Sites from unrelated sites without a Google Page Rank do not provide any benefit.
Inbound links can be acquired in a number of ways. Here are the 7 most popular link strategies you can start using today:
1. Directory Submission. The web has hundreds, if not thousands of link directories. Search for the most popular directories and submit your site. Beware, some directories charge for submitting your link but offer very little value in return. If you are going to pay for a link submission, make sure the site has a high Google PR and garners a lot of traffic.
2. Reciprocal Linking. Exchange links with other popular sites to increase the number of inbound links you receive. There is a good deal of debate in Internet circles today about the validity of reciprocal linking strategies. As long as the link you are receiving is of equal or greater quality to the link your giving, than the concept of reciprocal linking is still valid.
3. Article Submission. Create quality content and distribute it across the web. There are many article directories that offer content to webmasters and allow for mass distribution. The benefit of article submission is that when you submit your article you include and "About the Author" section. This area of your article is posted each time your article appears on a distributed website automatically building links back to your site. The more valuable the article, the more distribution you receive.
4. Social Posting Tools. We all know the power of social networks. Use tools like SocialPoster and others whereby you register and submit your site or article to social networks. The benefit of posting to these sites is that others may recognize and acknowledge your submission, resulting in higher placement. With higher placement comes more links and more link popularity.
5. Gadgets. Develop something worth linking to. Many websites offer free tools that are valuable because they solve a problem. A great example of this is a widget that allows you to find out the Google PR of any site. There are dozens or hundreds of websites that offer this type of tool and users provide links to those sites. Again, find something of value and let others know about it.
6. Press Releases. Have some news to share? A new product? A website launch or perhaps the results of your latest online survey. Visit sites like PRweb and find a distribution option for you. Press releases are pushed out to hundreds if not thousands of site that might run your release. Of course, make sure that you include a link back to your website.
7. Blogging. If you have your own blog or post comments on someone else's blog, don't be afraid to mention something of value relating to your site. Perhaps you can point to a Gadget your offer, free services, or an ebook you're offering. Blogging is a powerful tool and easy to implement. If you don't have a blog, start one. You can have your own blog in just a few minutes with today's online providers like Blogger or WordPress.
No matter what strategy you use to improve your link popularity, one thing's for sure. Developing in-bound links to your website is a critical step in achieving website popularity. As your popularity grows, so does your search engine result placement and traffic.
The Power of Linking 7 Strategies for Increasing Inbound Links - To learn more about this author, visit Michael Fleischner's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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