Article Overview: Information is power! Learn the importance of online newsletters and RSS feeds.
Free Download - Improve Your Web Site Conversions With Effective List Conversion Techniques By Michael Fleischner
The Power of Online Newsletters and RSS Feeds
If you don't subscribe to an onlinenewsletteror RSS feed, you're probably in the minority. Todayconsumershave all (okay, most but not all) of the power when it comes to information. What do I mean? Well, in the old days, if you wanted information you would buy a newspaper, turn on the TV or radio and that pretty much exhausted your options. In today's communication environment, the consumer decides which medium they like to receive information through and then which source is a valuable one that provides the specific information they value.
A good example of this is the need for Search Engine Optimization information. Anyone who wants to learn more aboutSEOcan simply do asearchonGoogleforSEOnews, information, or resources. In addition to the topSEOrelated websites showing up in thesearchresults you will find newsletters, ezines, RSS feeds and many more informational resources.
Once you've identified something of interest, you can sign up to have the information pushed out to you or simply bookmark a website for easy reference. My favorite way to receive information is through email. From myperspectivereceiving information throughemailis fast and convenient. I receive my feeds this way as well as daily newsletters that I can't live without.
If you want to begin to improve your Internetmarketingor SEO, seek out valuableinformation sourcesonline and subscribe. Thousands of you have already subscribed to thisblogviaemailor RSS feed. I encourage you to discover additional resources that provide informational value and allow you todialoguewith experts in a given industry. This can often save you time, improve sales, or achieve desired outcomes!
Michael Fleischner is an Internet Marketing Expert with more than 13 years of marketing experience. He has appeared on The TODAY Show, ABC World News, Bloomberg Radio, and other Major media. You can learn more about seo expert Michael Fleischner by reading the Marketing Blog or reading his top-selling SEO book, SEO Made Simple available on Amazon.com and other leading booksellers.
Related Forum Posts Women Entrepreneur Tips
- Thank you LeoOliveros,
I found #4 particularly true in my case:
4. The Enterprise Must Include the Power of Power Networks.
As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
Do webinars really work?
- Since I began this website I've received numerous offers to put on webinars. My concern has always been the time and effort put into creating the webinars versus written content and the ability to rank in search engines for webinats versus articles.
To date I have not done a webinar from my site.
I was reading Inc's Sales & Marketing section and they had an article profiling a company, LeanLogistics which tested newsletter vs. webinar marketing campaigns.
The results? The newsletters yielded double the sales leads at one sixth the cost of the webinars.
According to LeanLogistics it was because:
- Newsletters can be emailed multiple times
- Newsletters can sit in a client's inbox for many days
- If a client does not visit the webinar at the appointed time they will not get the information and will not go back to it even if it is available online anytime afterwards
Have any of you found success with webinars or do you prefer the traditional written content method of marketing?
aweber
- At RSC Business Group Inc., we plan on using Aweber for sending out Newsletters and to use as an autoresponder to inform clients of upcoming seminars they showed interest in attending.
Facebook and Beacon - What Do You Think
- This landed in my inbox. Any thoughts???? Personally, I think they really overstepped the bounds of maintaining personal privacy with this one.
Facebook Signals Changes With Beacon
David A. Utter | Staff Writer
The ringing outcry against Facebook Beacon, which posted people's
online purchases to their friends' News Feeds, led to Facebook
altering the program.
Facebook founder Mark Zuckerberg's aggressive move into referral
advertising through the Beacon technology ran into a brick wall of
user discontent. After days of complaints that spread throughout
the media world, Facebook has changed their Beacon policies.
"Users now have more control over the stories that get published
to their Mini-Feed and potentially to their friends' News Feeds,"
the company said. Other details of the changes have been published
in the Beacon FAQ available to Facebook members:
"If you are logged in to Facebook and visit a Beacon Affiliate,
an action you take (like writing a review or purchasing an item),
may trigger that website to want to publish a story to Facebook.
Before that happens, a notification will display in the lower right
corner of your screen. If you click "No Thanks"...no stories or
information will be published anywhere on Facebook. If you click
"Close" or ignore the story, the story will be sent to Facebook,
but not yet published."
The previous version of Beacon would go ahead and publish details
of a purchase or other conversion activity on a participating
website directly to the Facebook user's Mini-Feed, which would
then appear on the News Feeds of friends tracking that Mini-Feed.
Some people complained that the notification appearing on a
Beacon partner site of the pending publication did not appear.
Facebook said people were leaving pages before the notification
dialogue could be fully displayed, and they have changed the
process to confirm the full notification has been shown to the
person.
Chris
Website Ranking Optimization
- There are many myths about SEO but I want to tell you the plain truth. The do-it-yourself person can accomplish just as much as the professional. You must be willing to do many tasks of Website Optimization if you want to succeed. There is much information on the Internet on SEO. Some will tell you that the secret to high rankings is creating and submitting many RSS Feeds. Others will tell you that you need quality reciprocal links. Is there just one way of gaining first page on Google?
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