The Power of Social Bookmarking Improve Your Rankings
The Power of Social Bookmarking Improve Your Rankings
Imagine telling your friend about a recent story you just heard. That story could be newsworthy, provide information about a given topic of interest, or perhaps an online video you watched that had you rolling around in laughter. Once you communicated that to your friend, he went ahead and sent an email out to 4 of his friends who then forwarded that email to dozens more - and so the story goes.
Word of mouth is one of the most powerful forms of marketing. With the help of the Internet, this type of marketing has grown in importance and has been accelerated with the advent of social bookmarks.
Popular bookmarking sites allow users to identify, with just the click of a mouse, online content that they deem worthy of sharing. As more and more individuals identify the same content, it receives a higher priority on social bookmarking sites and continues to grow in importance. Social bookmarking sites are like a multi-level marketer's dream!
The most popular social bookmarking site is Digg.com which has an Alexa ranking of 98 and boasts more than 8 million monthly visitors. Other popular sites like Technorati (1.4M monthly visitors), and Del.icio.us (1.3M monthly visitors) illustrate just how big social bookmarking has become. Taken collectively, these sites are continuing to garner more supporters and changing the way consumers share information they deem valuable.
From a marketing perspective, this creates an opportunity for improving the effectiveness of our marketing practices. Word of mouth has always been an effective means of marketing but has been difficult to initiate and manage. Today, with the help of social bookmarks there is now an easier way to encourage and promote the sharing of your information.
Recently, I added a footer on my blog to encourage users to "share" information they deem valuable. This has created an opportunity for users to interact with content and start the viral marketing effect all online marketers seek. When considering the merits of social bookmarking, there are a few guidelines to consider.
1. Your content needs to provide value or be unique. Social bookmarking doesn't happen on its own. You need to provide content that's worth sharing. Whether that content is helpful to someone seeking guidance, unique, funny, or just plain novel, it needs to provide value in order to be shared.
2. Make bookmarking easy. Have you placed the appropriate social bookmark icons on your web page in a place that's closely aligned with the content you wish to share? Are the bookmarks easy to identify? Make sure your customers and prospects don't need to work all that hard in order to share your information.
3. Encourage communication. Don't just paste some social bookmarking icons on your website, ask for support. Common phrases like, "Share this" or "Bookmark us" are a great way to get the wheels of social media moving.
If you're not leveraging social bookmarking tools then you're word-of-mouth campaigns aren't being optimized. Reach more people, more quickly, by leveraging your web site's visitors, prospect, and customers. Ask them to share your information and create valuable content that encourages viral marketing. Utilizing social bookmarking as a preferred marketing medium can help improve awareness of your products and develop a preference for your brand..
The Power of Social Bookmarking Improve Your Rankings - To learn more about this author, visit Michael Fleischner's Website.
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Social Bookmarking has become a phenomenon in the last couple of years. As more individuals join these social networks, the news, and what is deemed important is now driven by consumers - a fundamental shift on how information was prioritized in the past. Social bookmarks are changes the way people think about information and how we must market to them.
Imagine telling your friend about a recent story you just heard. That story could be newsworthy, provide information about a given topic of interest, or perhaps an online video you watched that had you rolling around in laughter. Once you communicated that to your friend, he went ahead and sent an email out to 4 of his friends who then forwarded that email to dozens more - and so the story goes.
Word of mouth is one of the most powerful forms of marketing. With the help of the Internet, this type of marketing has grown in importance and has been accelerated with the advent of social bookmarks.
Popular bookmarking sites allow users to identify, with just the click of a mouse, online content that they deem worthy of sharing. As more and more individuals identify the same content, it receives a higher priority on social bookmarking sites and continues to grow in importance. Social bookmarking sites are like a multi-level marketer's dream!
The most popular social bookmarking site is Digg.com which has an Alexa ranking of 98 and boasts more than 8 million monthly visitors. Other popular sites like Technorati (1.4M monthly visitors), and Del.icio.us (1.3M monthly visitors) illustrate just how big social bookmarking has become. Taken collectively, these sites are continuing to garner more supporters and changing the way consumers share information they deem valuable.
From a marketing perspective, this creates an opportunity for improving the effectiveness of our marketing practices. Word of mouth has always been an effective means of marketing but has been difficult to initiate and manage. Today, with the help of social bookmarks there is now an easier way to encourage and promote the sharing of your information.
Recently, I added a footer on my blog to encourage users to "share" information they deem valuable. This has created an opportunity for users to interact with content and start the viral marketing effect all online marketers seek. When considering the merits of social bookmarking, there are a few guidelines to consider.
1. Your content needs to provide value or be unique. Social bookmarking doesn't happen on its own. You need to provide content that's worth sharing. Whether that content is helpful to someone seeking guidance, unique, funny, or just plain novel, it needs to provide value in order to be shared.
2. Make bookmarking easy. Have you placed the appropriate social bookmark icons on your web page in a place that's closely aligned with the content you wish to share? Are the bookmarks easy to identify? Make sure your customers and prospects don't need to work all that hard in order to share your information.
3. Encourage communication. Don't just paste some social bookmarking icons on your website, ask for support. Common phrases like, "Share this" or "Bookmark us" are a great way to get the wheels of social media moving.
If you're not leveraging social bookmarking tools then you're word-of-mouth campaigns aren't being optimized. Reach more people, more quickly, by leveraging your web site's visitors, prospect, and customers. Ask them to share your information and create valuable content that encourages viral marketing. Utilizing social bookmarking as a preferred marketing medium can help improve awareness of your products and develop a preference for your brand..
The Power of Social Bookmarking Improve Your Rankings - To learn more about this author, visit Michael Fleischner's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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