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Guest post by: Michael Fleischner Become an Author

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A number of months ago, a good friend turned me on to the social media phenomenon called Twitter. I have to say that I'm not a heavy user of social media and quite honestly don't see the purpose. At least that's what I thought prior to my experience. Three months later my thoughts and feeling have changed rather significantly.

After learning how to use Twitter directly, and then adopting the use of tools that would allow me to make more out of my Twitter experience, I'm finding a number of different aspects valuable to my everyday job, hobbies, and social relationships. On a day-to-day basis, I'm involved with sales, marketing, account management and much more. Using Twitter gives me access to some of the leading authorities in my industry and others who have proficiency in the types of situations I deal with. Online social media tools allow me to connect with a variety of experts and others who have already solved from some of my most difficult problems.

Twitter provides direct access to many people that I otherwise would never communicate with. Celebrities, gurus, and industry experts are all available at the click of a button. And believe it or not, some, certainly not all, will actually respond to you when approached directly. Truthfully I don't know whether or not it's their mom, personal assistant, or some hourly worker who is replying to my questions, but more often than not, they are filled with pearls of wisdom.

As I explore my hobbies, I am finding others who are also learning about a particular topic or leisure area. They share great tips and information that save me tons of research. I've even built a small following of other like minded individuals and as a result can share what I know with them. Sometimes they respond directly and other times they pass on my tip or information to others. This is called retweeting and will probably be part of Webster's dictionary at some point.

The greatest benefit of connecting with other with whom you chose is that you can filter the information and respond when the mood strikes. By using applications that allow you to prioritize Tweets or search for specific conversations, you can quickly see benefit in the information that's being shared. Often times, individuals include links to valuable content and information that they have come across on the web. This is both useful and time consuming when related to a particular need you may have.

I resisted social media at first for a variety of reasons. Now that I have some experience with a tool like Twitter, I believe that I fully understand my initial hesitation. The reason why I didn't use it initially was because I didn't see the point. What I didn't realize was that the only way to get the point of using Twitter was to first use it. Now that I have, I understand and appreciate the value it delivers.

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