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Tweet This! Understanding the Power of Twitter

Written by: Michael Fleischner

Article Overview: You really can't understand the power of Twitter unless you use it. Follow me on my journey as I learned about this powerful social media tool and what it can do for your business. If you don't already have a Twitter account, then get started today.

Tweet This! Understanding the Power of Twitter

A number of months ago, a good friend turned me on to the social media phenomenon called Twitter. I have to say that I'm not a heavy user of social media and quite honestly don't see the purpose. At least that's what I thought prior to my experience. Three months later my thoughts and feeling have changed rather significantly.

After learning how to use Twitter directly, and then adopting the use of tools that would allow me to make more out of my Twitter experience, I'm finding a number of different aspects valuable to my everyday job, hobbies, and social relationships. On a day-to-day basis, I'm involved with sales, marketing, account management and much more. Using Twitter gives me access to some of the leading authorities in my industry and others who have proficiency in the types of situations I deal with. Online social media tools allow me to connect with a variety of experts and others who have already solved from some of my most difficult problems.

Twitter provides direct access to many people that I otherwise would never communicate with. Celebrities, gurus, and industry experts are all available at the click of a button. And believe it or not, some, certainly not all, will actually respond to you when approached directly. Truthfully I don't know whether or not it's their mom, personal assistant, or some hourly worker who is replying to my questions, but more often than not, they are filled with pearls of wisdom.

As I explore my hobbies, I am finding others who are also learning about a particular topic or leisure area. They share great tips and information that save me tons of research. I've even built a small following of other like minded individuals and as a result can share what I know with them. Sometimes they respond directly and other times they pass on my tip or information to others. This is called retweeting and will probably be part of Webster's dictionary at some point.

The greatest benefit of connecting with other with whom you chose is that you can filter the information and respond when the mood strikes. By using applications that allow you to prioritize Tweets or search for specific conversations, you can quickly see benefit in the information that's being shared. Often times, individuals include links to valuable content and information that they have come across on the web. This is both useful and time consuming when related to a particular need you may have.

I resisted social media at first for a variety of reasons. Now that I have some experience with a tool like Twitter, I believe that I fully understand my initial hesitation. The reason why I didn't use it initially was because I didn't see the point. What I didn't realize was that the only way to get the point of using Twitter was to first use it. Now that I have, I understand and appreciate the value it delivers.

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Article Tags: account management, click of a button, dictionary, direct access, good friend, gurus, industry experts, leading authorities, leisure area, like minded individuals, media tools, pearls of wisdom, personal assistant, phenomenon, proficiency, sales marketing, social relationships, three months, twitter, webster



Related Forum Posts
Re: Who Said Twitter Doesn't Work...? - Hi Trent, I'd have to agree. I never intended to get deep into Twitter and rarely ever get on. Traffic is very minimal as you said, and I doubt that I'll ever make money with it unless I start getting paid to Tweet, and even then I'm not sure if that's worth it. Haven't looked into that yet, but it's definitely not even close to my main method of marketing for my business.
Women Entrepreneur Tips - Thank you LeoOliveros, I found #4 particularly true in my case: 4. The Enterprise Must Include the Power of Power Networks. As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Re: Social Media Works If You Do It Right... - Hi Michelle, Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well! DH


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