---

Guest post by: Michael Fleischner Become an Author

Tweet

---

---

Any can significantly improve overall search engine rankings with the help of online press releases. For those of you without a marketing background, let me explain the nature of a press release and how you can use this little known SEO technique to improve your search engine rankings.

A press release is a written communication directed at members of the news to announce something of value. Today, most releases are distributed via the internet or emailed to reporters in a specific niche. Commercial press release services distribute thousands of news releases each and every day.

Many companies send out press releases to announce a new product, service, or event. The public relations industry has depended on press releases to both disseminate information as well as help cut through the clutter of millions of daily news stories. Reporters have come to rely on press releases as a way to sift through irrelevant stories and find actual news.

A press release is easy to create. Most include the date of the release, a headline, body copy, and a brief company description. Online releases include the same information with a link back to the company’s website or product page. The challenge is creating a release that’s newsworthy and gets attention.

Over the last decade, hundreds of online press release websites have come online, helping reporters sift through these notifications and find the information they need. What does this mean to internet marketing? It means that there are sites that publish your news and are viewed by tens of thousands of people seeking targeted information daily.

This is good news for anyone trying to promote a new product, service, website or blog. But how do you get noticed? When I started out in Internet marketing, I thought it was all about writing a fantastic release and having it distributed across the web. And even today, that still holds true. However, when using press releases for SEO value, the key is simply to write a good release that helps build back links to your website or blog.

There are a few press release services out there, much like article directories that allow you to submit your release and include a link back to your website. Unlike article directories, many of these sites are not free. However, a small handful cost nothing, dozens charge less than twenty dollars and others will charge more.

When I need to build a ton of back links to my website quickly, I always gravitate toward online press releases. You can implement this today. Do a Google search for free press releases and look at the top 10 results. You will find many that do not charge. Be mindful though that a lot of these sites do not let you include a link unless you are going to pay a fee.

I’m okay as long as the fees are less than twenty dollars. With a small budget, you can have your release, and your links, distributed across the internet. Try using press releases to build back links to your website. You will be amazed by the results.

Related Articles

  Home Business Expert: Importance Of Press Releases
  5 Topics You Probably Didn’t Realize Can Be in a Press Release
  Press Releases Aren't Dead
  5 Benefits of Publishing a Press Release
  NEWS RELEASE QUIZ

  Online Press Releases: 3 Ways to Get More Marketing Mileage From Your News Releases
  Home Based Businesses Benefit From Press Releases
  The Marriage Between Online Press Releases And Search Engine Optimization
  Press Releases - The Two Most Common Mistakes
  SEO Press Release Tips
  Local Business SEO: Leveraging Online Press Releases For Positioning and Backlinks
  SEO Press Release Tips: Part 2
  The press release is not dead – it’s not even sick
  The Press Release aka Tell Me Your Story In One Page Or Less
  How To Write Press Releases For Your Internet Marketing
  Free Online Marketing Strategies For Marketing Your Website
  5 Tips For Successful Online Press Releases
  Press Releases: Building Links and Traffic Effectively
  How To Use A Press Release For SEO
  How To Write A News-Worthy Press Release

Related Forum Posts

Re: How can I promote my site?
Re: Looking to outsource my sales
Re: How can I promote my site?
Re: The Best Method for Online Marketing
Re: what position to request?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

SBA Guarantee Fee Explained

Fear Factors in Small Business: Sales & Marketing

Affirming Others Builds Trust and Motivation

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.