Link Building and Link Development
Link Building and Link Development
Building the ideal quantity and type of links each month to maintain a stable search engine ranking is a unique formula for each site (which could be 20 links per page or 40 links per month per term for every competitive top 10 keyword). Although link building is not the "magic bullet" for creating a high ranking position, it’s contribution to the process is undeniable. Finding the elusive number of links for each of your keywords is crucial for managing hang time in the SERPs (search engine result pages).
Here is a basic SEO technique you can use to quickly determine how competitive a keyword is. For example, if a keyword has 10,000 or less competing pages using the exact match form of the term "in quotes" in Google, then hitting the top 10 for a keyword like this would only require 15-20 quality inbound links & a few pages of great content.
If a keyword returns search results "in exact match" in the 500,000 to 1,000,000 result range, then that is considered a competitive keyword. Competitive keywords may require hundreds of links to impact them with an entire series of pages supporting the sites most relevant page via internal and external links. Each market has it’s own unique ranking criteria, but if you are working with a site that has acquired ranking power, acquiring terms under 50,000 results in Google is like picking the low hanging fruit.
To see how competitive some of your keywords are, try looking at your keywords in "exact match" form, then see how many competing pages are targeting that keyword.
In the beginning building links with the throttle wide open and developing a plethora of links is typical. Then after you hit the top 40-50 results (with that page), then ease back and use finesse to climb the remaining positions into the top 10 search results. Experimentation is the key, and each site reacts differently to different circumstances (so don’t rely too heavily on any one tactic). The key is finding the best line of SEO defense, which is to add a stream of fresh links as well as focusing on link quality above link quantity (all it takes is one from the right source).
Link velocity (the rate in which you gain or lose links) is an important component in maintaining how your pages will pass vital link juice and nourishment to the rest of your site. If you slack off, you lose your footing, or if you create a spike by building links too fast, you could invoke a penalty (and actually lose rankings).
Using deep links (linking to specific pages using optimal anchor text) has a profound impact on search engine placement. Deep linking capitalizes on the perfect marriage of content and strategic link building and hastens the development of authority for your site. As a result, you require less links (per keyword) over time to maintain and defend your position.
When initiating a link building campaign, aligning the fundamental aspects needed to acquire a high ranking position are rather elementary, what may not be so apparent is the amount of time it takes until all of the off-page and on-page criteria align and you gain access to the top 10. Getting there is half the fun, but staying there requires a constant vigil as the demands for competitive phrases have a high churn rate (top 10 one day slipping 10 positions the next).
In closing, here is one of many methods for determining the best page to build links to with the highest occurrence of the keyword on that page.
Just use Google and add the following search command:
[keyword] site:domainname[dot]com in a search box & hit return (brackets around the keyword are not required). Then Google will return the page with the highest relevance for those keywords for the respective domain.
The value in this strategy is, the pages lower on the screen in the top 10 results returned are the ones with the least amount of relevance for that term, so you can either develop addition links to them (to build them up), or use the top 2-3 results to add more weight to those pages. In either case, you entire site gains additional allinanchor relevance which is a major facet to defending your position as well as climbing higher up the rungs of the ladder in search engines.
Link Building and Link Development - To learn more about this author, visit Jeffrey L. Smith's Website.
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Depending on your link building and development strategy, finding the right link velocity (the rate in which you acquire or lose links) can determine how your pages rank respectively in search engines.
Building the ideal quantity and type of links each month to maintain a stable search engine ranking is a unique formula for each site (which could be 20 links per page or 40 links per month per term for every competitive top 10 keyword). Although link building is not the "magic bullet" for creating a high ranking position, it’s contribution to the process is undeniable. Finding the elusive number of links for each of your keywords is crucial for managing hang time in the SERPs (search engine result pages).
Here is a basic SEO technique you can use to quickly determine how competitive a keyword is. For example, if a keyword has 10,000 or less competing pages using the exact match form of the term "in quotes" in Google, then hitting the top 10 for a keyword like this would only require 15-20 quality inbound links & a few pages of great content.
If a keyword returns search results "in exact match" in the 500,000 to 1,000,000 result range, then that is considered a competitive keyword. Competitive keywords may require hundreds of links to impact them with an entire series of pages supporting the sites most relevant page via internal and external links. Each market has it’s own unique ranking criteria, but if you are working with a site that has acquired ranking power, acquiring terms under 50,000 results in Google is like picking the low hanging fruit.
To see how competitive some of your keywords are, try looking at your keywords in "exact match" form, then see how many competing pages are targeting that keyword.
In the beginning building links with the throttle wide open and developing a plethora of links is typical. Then after you hit the top 40-50 results (with that page), then ease back and use finesse to climb the remaining positions into the top 10 search results. Experimentation is the key, and each site reacts differently to different circumstances (so don’t rely too heavily on any one tactic). The key is finding the best line of SEO defense, which is to add a stream of fresh links as well as focusing on link quality above link quantity (all it takes is one from the right source).
Link velocity (the rate in which you gain or lose links) is an important component in maintaining how your pages will pass vital link juice and nourishment to the rest of your site. If you slack off, you lose your footing, or if you create a spike by building links too fast, you could invoke a penalty (and actually lose rankings).
Using deep links (linking to specific pages using optimal anchor text) has a profound impact on search engine placement. Deep linking capitalizes on the perfect marriage of content and strategic link building and hastens the development of authority for your site. As a result, you require less links (per keyword) over time to maintain and defend your position.
When initiating a link building campaign, aligning the fundamental aspects needed to acquire a high ranking position are rather elementary, what may not be so apparent is the amount of time it takes until all of the off-page and on-page criteria align and you gain access to the top 10. Getting there is half the fun, but staying there requires a constant vigil as the demands for competitive phrases have a high churn rate (top 10 one day slipping 10 positions the next).
In closing, here is one of many methods for determining the best page to build links to with the highest occurrence of the keyword on that page.
Just use Google and add the following search command:
[keyword] site:domainname[dot]com in a search box & hit return (brackets around the keyword are not required). Then Google will return the page with the highest relevance for those keywords for the respective domain.
The value in this strategy is, the pages lower on the screen in the top 10 results returned are the ones with the least amount of relevance for that term, so you can either develop addition links to them (to build them up), or use the top 2-3 results to add more weight to those pages. In either case, you entire site gains additional allinanchor relevance which is a major facet to defending your position as well as climbing higher up the rungs of the ladder in search engines.
Link Building and Link Development - To learn more about this author, visit Jeffrey L. Smith's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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