Search Engine Marketing - Attention and Visitor Retention
Search Engine Marketing - Attention and Visitor Retention
The bottom line is all about user engagement and engaging your market. The extent of your effort ultimately determines if your brand is embraced, ignored or just serves as a stepping stone for a better offer.
The premise of traditional advertising was based on an entirely biased platform. That platform was primarily leveraging brand exposure using repetition and conditioning to bombard users through linear marketing channels such as television advertising, print and media. Things may very well have stayed that way indefinitely, if search engines and internet marketing had not intervened as a viable marketing tactic.
With the boundaries of off-line marketing getting blurred, what is certain is those who fail to develop their online reputation, their brand or engage their market using the medium of internet marketing are facing extinction (or quite simply missing the boat on leveraging the web for increasing their percentage of market share).
Since the intervention of search engines on tradition marketing, popularity is commensurate with convenience and the ability to conduct competitive or comparative research "at the flick of a few key strokes". This, in addition to branding is what differentiates how consumers of the present day are influenced as well as the mind-set that determines who they purchase from, what they purchase and why. Industry leaders who excel in appeasing the masses have virtually skyrocketed to the helm of their categories as a result of nurturing non-traditional internet marketing channels which were not available prior to the inception of search engines.
In the past where conditioning may have churned sales without question, search engines provide millions daily with the ability to quantify and qualify their purchases with less effort as due diligence is now second nature due to convenience. Why spend 50% more on a product, when with a few more searches you may find it 33% below published prices? With this in mind, the market has had to respond in kind by offering value instead of hype.
As a result, this has contributed to niche sites cropping up for virtually every phrase or combination of keywords that have revenue potential. The key is upward mobility to achieve visibility of the core phrases or segmentation through using long-tail optimization to clean up on the various unique phrases that are essentially low hanging fruit.
The industry leaders who occupy the attention and pulse of the marketplace have one thing in common, impeccable timing, content and traffic. Sites at the top are there due to merit or the fact that they embarked on their journey long before others with a vision, a healthy budget or a combination of both.
Regardless of how, timing plays an important role in search engine optimization. In order for your content to make an impact, it must successfully get past the bouncers to enter the index, once you’re in, you have to create an appealing offer to garner enough traffic to be considered as a vital resource.
For long lasting results, there no other way aside from just rolling up your sleeves and putting in 110% to make an impact. If you want to distinguish your offer and move on multiple (keyword) fronts to reach the most tangible audience, you have to hone your competitive edge through (a) having a great product (b) a superb service or (c) intrinsic brand value, to corner “the attention of the masses”.
Entering a competitive arena saturated with millions of competing pages is one of the most exciting, yet challenging online endeavors a small business can engage in. As the all-out battle for "attention and visitor retention" is just another day at the office for corporations with deep pockets waging war on a daily basis against small businesses, as each in turn (small business, corporations and the little guy) retaliate against each other in a battle for supremacy in the SERPs.
Aside from the pack of 800 Lbs. Gorilla’s looming at every turn that are more determined to hem up their niche and punt “your business along with the next guy” to the curb at every opportunity.
Search Engine Marketing Attention and Visitor Retention - To learn more about this author, visit Jeffrey L. Smith's Website.
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With consumer attention receding and search engines and search engine marketing evolving, finding the right the balance for visitors who are constantly bombarded by advertisements, offers, incentives, deals and brand exposure has made prospects less responsive to traditional marketing ploys.
The bottom line is all about user engagement and engaging your market. The extent of your effort ultimately determines if your brand is embraced, ignored or just serves as a stepping stone for a better offer.
The premise of traditional advertising was based on an entirely biased platform. That platform was primarily leveraging brand exposure using repetition and conditioning to bombard users through linear marketing channels such as television advertising, print and media. Things may very well have stayed that way indefinitely, if search engines and internet marketing had not intervened as a viable marketing tactic.
With the boundaries of off-line marketing getting blurred, what is certain is those who fail to develop their online reputation, their brand or engage their market using the medium of internet marketing are facing extinction (or quite simply missing the boat on leveraging the web for increasing their percentage of market share).
Since the intervention of search engines on tradition marketing, popularity is commensurate with convenience and the ability to conduct competitive or comparative research "at the flick of a few key strokes". This, in addition to branding is what differentiates how consumers of the present day are influenced as well as the mind-set that determines who they purchase from, what they purchase and why. Industry leaders who excel in appeasing the masses have virtually skyrocketed to the helm of their categories as a result of nurturing non-traditional internet marketing channels which were not available prior to the inception of search engines.
In the past where conditioning may have churned sales without question, search engines provide millions daily with the ability to quantify and qualify their purchases with less effort as due diligence is now second nature due to convenience. Why spend 50% more on a product, when with a few more searches you may find it 33% below published prices? With this in mind, the market has had to respond in kind by offering value instead of hype.
As a result, this has contributed to niche sites cropping up for virtually every phrase or combination of keywords that have revenue potential. The key is upward mobility to achieve visibility of the core phrases or segmentation through using long-tail optimization to clean up on the various unique phrases that are essentially low hanging fruit.
The industry leaders who occupy the attention and pulse of the marketplace have one thing in common, impeccable timing, content and traffic. Sites at the top are there due to merit or the fact that they embarked on their journey long before others with a vision, a healthy budget or a combination of both.
Regardless of how, timing plays an important role in search engine optimization. In order for your content to make an impact, it must successfully get past the bouncers to enter the index, once you’re in, you have to create an appealing offer to garner enough traffic to be considered as a vital resource.
For long lasting results, there no other way aside from just rolling up your sleeves and putting in 110% to make an impact. If you want to distinguish your offer and move on multiple (keyword) fronts to reach the most tangible audience, you have to hone your competitive edge through (a) having a great product (b) a superb service or (c) intrinsic brand value, to corner “the attention of the masses”.
Entering a competitive arena saturated with millions of competing pages is one of the most exciting, yet challenging online endeavors a small business can engage in. As the all-out battle for "attention and visitor retention" is just another day at the office for corporations with deep pockets waging war on a daily basis against small businesses, as each in turn (small business, corporations and the little guy) retaliate against each other in a battle for supremacy in the SERPs.
Aside from the pack of 800 Lbs. Gorilla’s looming at every turn that are more determined to hem up their niche and punt “your business along with the next guy” to the curb at every opportunity.
Search Engine Marketing Attention and Visitor Retention - To learn more about this author, visit Jeffrey L. Smith's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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