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Selecting the Right Keywords for Battle

Written by: Jeffrey L. Smith

Article Overview: Before you scream “charge” and run into battle without a game plan, you need to know what you are up against. Sites that occupy the top 10 spots in Google, Yahoo and MSN have one thing in common, lots of links, the proper mixture of on-page and off-page SEO and an added element of trust & authority (such as a Noble Knight, a Duke or a Sir) allowing them to outrank millions of competing pages with ease.

Selecting the Right Keywords for Battle

Before you scream "charge" and run into battle without a game plan, you need to know what you are up against. Sites that occupy the top 10 spots in Google, Yahoo and MSN have one thing in common, lots of links, the proper mixture of on-page and off-page SEO and an added element of trust & authority (such as a Noble Knight, a Duke or a Sir) allowing them to outrank millions of competing pages with ease.

Creating a solid keyword optimization strategy is the foundation of successful long-term rankings. Select the right keywords and they yield a steady increase in consistent traffic, select the wrong keywords and something terrible happens, nothing.

There comes a time in your internet marketing campaign when you must push the envelope for your traffic-bearing keywords so they stem (multiply across synonyms, plural and multiple modifiers) to yield additional traffic, or take (the non-performing) phrases behind the barn to put them out to pasture.

Determining if you target the leading phrases in your niche or focus on a less competitive keywords can be a source of great deliberation. Creating results using SEO is a demanding yet delicate process, depending on how streamlined your pages are, the navigation, the internal links, the proximity of the keywords, the age of the domain, if the site has received any substantial traffic or links from industry piers all comes in to play.

Every website has to start somewhere, so instead of targeting the most competitive keywords (and websites) in the industry, ramp up and target less competitive terms in the onset to see how difficult your site acquires base level phrases. Over time you can develop multiple top ten positions for a series of keywords and this will have it’s own beneficial effects in the long run. Just like you crawl before you walk and master walking before you run, building your sites reputation takes time and is a process that requires patience and persistence.

Don’t sell yourself short, but under the same token, aiming for unrealistic keyword is an exercise in futility. So, in conclusion, rally your troops (your content and links), campaign against less competitive phrases and build your website reputation over time, so you have a solid series of resources fall back on to aid your quest for optimal search engine positioning using press releases, social media and social communities, links from high traffic sites and links from industry authorities.

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Article Tags: added element, beneficial effects, consistent traffic, deliberation, game plan, google, keyword optimization, marketing campaign, modifiers, niche, noble knight, optimization strategy, pasture, persistence, phrases, piers, proper mixture, ramp, substantial traffic, trust authority



Related Forum Posts
Re: Web Business Podcast is LIVE! :) - Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen? Remembering the Success Secret Keywords would be a lot easier if we could see them.
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Scoping Your Articles for Ghostwriters - Martin, can you advise your process for scoping out the work for article writing. specifically, 1. How do you scope the boundaries of the article? (is it by the Keywords?) 2. How many keywords do you provide to the ghostwriter for an article of a certain size? 3. How do you measure quality? (is it just your impression that the article is good)? 4. Who owns the article? 5. How do you know that this article is not published elsewhere on the Internet? Thanks
Re: Traffic! How do you get it? - I agree, [i:1z2pskgt]"The solution before getting traffic, is RESEARCH"[/i:1z2pskgt]. "Keywords" are the source of traffic and its completely true that we should do a bit of research before crafting an article. Now a days, i see like its quite easy to rank well for long tail keywords esp. on Google because of the "freshness" in serp. The newly indexed articles are placed above the older articles to show fresh content to the user. Its advantage too but the question is, how long you stay in top position ?
Keywords - Keywords in your URL are good, but you also need to include these in headings on your pages. If you were going to search Google for this content, what words would you use? What common words would people use in a search engine if they wanted to find your site? You don't need to overdo the headers, just add a couple to each page and especially on your home page to attract search engines. I think someone also mentioned listing your site in directories. This is good and make sure to list your site under beauty - this should attract people that want to find you. Trading links with sites is good and especially sites that attract the people you want to bring onto your site. Miss Shri


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