The Power of SEO CopyWriting and WritingThemed Content
The Power of SEO CopyWriting and WritingThemed Content
Contrary to popular belief, one of the most powerful SEO secrets is related to content development and the ability to focus the topical theme of your site to target a specific niche. Writing themed and relevant content essentially toggles search engine spiders, who are constantly scouring the web for related material to share with others.
If your content is impeccable and manages to link to and from relevant sources (*think Wikipedia) then it has the trappings potentially to be promoted as an authority site for that subject. This is a VIP guest pass straight to the front of the line for any potential page once authority is acquired.
Here are a few things to consider about website authority:
1) Each page in your site can rank on its own accord with its own position.
2) If you group enough pages together around a topic or theme, it increases the relevance of your document(s) for the keywords and phrases used.
3) By deliberately focusing on a specific range of content development (writing related material) and introducing new content regularly, you can increase the crawl rate and befriend the spiders (which are the gatekeepers to the search engine index).
Instead of approaching SEO from the perspective of the 90’s and thinking strictly from the quantity of links that a site has, there is something even more effective you can do. Focus on internal linking, content and then the number of links you require to compete for the same keywords and phrases is considerably lower by comparison.
After you hit the authority zone, you will know it as you can essentially use your keyword research tool as a targeting device. Integrate the keyword of choice into a post, tag it properly and add a few external links, wait 3 months and enjoy the top 10 spotlight with defense intact.
I have seen pages hit the top 10 for competitive phrases in a few days and hover for months as a result of this tactic. Once again, the hang time and the time it takes to hit the top tier keywords all depend on the authority you pages garner collectively.
Depending on the age, depth, quality of sites linking to you and the amount of related content within your pages site wide determines the amount of time it takes to bump less relevant pages and climb to a lofty position.
The main ingredient is time, imagine using hundred or thousand of internal links, with very specific anchor text going to your home page and other deep links. This dynamo when aged can provide colossal rankings on its own.
Then when you add links to the mix organically, it is only a matter of time before the wiki effect kicks in and your relevance score increases for your main keywords.
But if you want to expedite the process, here is what you can do:
1) Add a content management system if you haven’t already.
2) Write themed content and introduce it regularly
3) Make sure you have an RSS feed to share your content(RSS feeds build links)
4) If you are using WordPress, using information silo structures to enhance your website infrastructure works wonders.
5) Focus on quality content, let the links age and allow the authority to settle in.
The more authority a site has, the easier it can acquire and defend itself from other sites in the search engine result pages for competitive keywords. In the beginning, you may have to build 50-75 links per month using an array of anchor text to acquire the right link velocity. Then over time, you never even have to build another link after you are grandfathered into the result or an occasion link here an there to maintain the position.
In every industry, there is that one site at the top for hundreds of related searches and you want to know how they pulled it off.
Chances are, they simply started developing quality content long before others caught on to this phenomenal and ethical way to boost rankings through relevance.
Then, through mastering the introduction of new content, linking and deep linking, they manage to consume additional keywords as a result of algorithmic affinity.
Why is it that Wikipedia ranks for so many phrases (1) content (2) internal linking and (3) authority. So, the last thing a 30 page site should be doing is building links and waiting for the top 10 to embrace them.
You have to roll up your sleeves, get your hands dirty with organic SEO if you expect to gain a higher relevance score than the next guy (or gal) competing for your most coveted keywords.
Going back to the 30 page site, say you have identified you base phrases, you still only have 30 pages of content, no matter how you slice it or dice it. Spiders will only frequent your pages enough to dust cobwebs from them, but to leave it to chance is so passe.
By providing fresh content to your website, your are invigorating the spiders. Here is where the simplicity is overwhelming, the more often the spiders frequent your pages, the more opportunity your site has to pass along the new keyword wish list.
By using a keyword in the headline, incorporating it in the anchor text (ideally deep linking to another related page that has additional content on the subject).
Over time, if your pages are themed in sub folders, have a steady supply of inbound links from related sites, it is possible to acquire organic rankings on the merit of such content with a fraction of the links required to elevate your pages to the top 10.
I have tested this theory time and time again with the same results:
1) identify a keyword or key phrase from your wish list.
2) write an article or post about it.
3) link it (to and from) other related posts with deep links.
4) let the spiders ingest the changes to your content
5) based on the authority of your site you will organically rank for it if you have 20-30 related posts or articles to reinforce the virtual theme.
It may take several months of employing this tactic, that is why blogging is so important. But, the end result is well worth the investment in time. The key is not to stray to far off topic from the core theme of your site. Introduce fragments slowly if you must, then nurture the new content with links from your main pages to give them an umbrella for relevance.
This is as basic as it gets. Link building is effective, but building links it is that much more effective when coupled with SEO content development and targeted syndication.
It is all about reaching critical mass for content, internal and external links. That is the true essence of SEO and the value of having a clearly defined game plan when it comes to subject matter, content and relevance.
The Power of SEO CopyWriting and WritingThemed Content - To learn more about this author, visit Jeffrey L. Smith's Website.
Like this article? Share it with your friends
Did you know that achieving high rankings in search engines has more to do with content than on-page or off page factors alone?
Contrary to popular belief, one of the most powerful SEO secrets is related to content development and the ability to focus the topical theme of your site to target a specific niche. Writing themed and relevant content essentially toggles search engine spiders, who are constantly scouring the web for related material to share with others.
If your content is impeccable and manages to link to and from relevant sources (*think Wikipedia) then it has the trappings potentially to be promoted as an authority site for that subject. This is a VIP guest pass straight to the front of the line for any potential page once authority is acquired.
Here are a few things to consider about website authority:
1) Each page in your site can rank on its own accord with its own position.
2) If you group enough pages together around a topic or theme, it increases the relevance of your document(s) for the keywords and phrases used.
3) By deliberately focusing on a specific range of content development (writing related material) and introducing new content regularly, you can increase the crawl rate and befriend the spiders (which are the gatekeepers to the search engine index).
Instead of approaching SEO from the perspective of the 90’s and thinking strictly from the quantity of links that a site has, there is something even more effective you can do. Focus on internal linking, content and then the number of links you require to compete for the same keywords and phrases is considerably lower by comparison.
After you hit the authority zone, you will know it as you can essentially use your keyword research tool as a targeting device. Integrate the keyword of choice into a post, tag it properly and add a few external links, wait 3 months and enjoy the top 10 spotlight with defense intact.
I have seen pages hit the top 10 for competitive phrases in a few days and hover for months as a result of this tactic. Once again, the hang time and the time it takes to hit the top tier keywords all depend on the authority you pages garner collectively.
Depending on the age, depth, quality of sites linking to you and the amount of related content within your pages site wide determines the amount of time it takes to bump less relevant pages and climb to a lofty position.
The main ingredient is time, imagine using hundred or thousand of internal links, with very specific anchor text going to your home page and other deep links. This dynamo when aged can provide colossal rankings on its own.
Then when you add links to the mix organically, it is only a matter of time before the wiki effect kicks in and your relevance score increases for your main keywords.
But if you want to expedite the process, here is what you can do:
1) Add a content management system if you haven’t already.
2) Write themed content and introduce it regularly
3) Make sure you have an RSS feed to share your content(RSS feeds build links)
4) If you are using WordPress, using information silo structures to enhance your website infrastructure works wonders.
5) Focus on quality content, let the links age and allow the authority to settle in.
The more authority a site has, the easier it can acquire and defend itself from other sites in the search engine result pages for competitive keywords. In the beginning, you may have to build 50-75 links per month using an array of anchor text to acquire the right link velocity. Then over time, you never even have to build another link after you are grandfathered into the result or an occasion link here an there to maintain the position.
In every industry, there is that one site at the top for hundreds of related searches and you want to know how they pulled it off.
Chances are, they simply started developing quality content long before others caught on to this phenomenal and ethical way to boost rankings through relevance.
Then, through mastering the introduction of new content, linking and deep linking, they manage to consume additional keywords as a result of algorithmic affinity.
Why is it that Wikipedia ranks for so many phrases (1) content (2) internal linking and (3) authority. So, the last thing a 30 page site should be doing is building links and waiting for the top 10 to embrace them.
You have to roll up your sleeves, get your hands dirty with organic SEO if you expect to gain a higher relevance score than the next guy (or gal) competing for your most coveted keywords.
Going back to the 30 page site, say you have identified you base phrases, you still only have 30 pages of content, no matter how you slice it or dice it. Spiders will only frequent your pages enough to dust cobwebs from them, but to leave it to chance is so passe.
By providing fresh content to your website, your are invigorating the spiders. Here is where the simplicity is overwhelming, the more often the spiders frequent your pages, the more opportunity your site has to pass along the new keyword wish list.
By using a keyword in the headline, incorporating it in the anchor text (ideally deep linking to another related page that has additional content on the subject).
Over time, if your pages are themed in sub folders, have a steady supply of inbound links from related sites, it is possible to acquire organic rankings on the merit of such content with a fraction of the links required to elevate your pages to the top 10.
I have tested this theory time and time again with the same results:
1) identify a keyword or key phrase from your wish list.
2) write an article or post about it.
3) link it (to and from) other related posts with deep links.
4) let the spiders ingest the changes to your content
5) based on the authority of your site you will organically rank for it if you have 20-30 related posts or articles to reinforce the virtual theme.
It may take several months of employing this tactic, that is why blogging is so important. But, the end result is well worth the investment in time. The key is not to stray to far off topic from the core theme of your site. Introduce fragments slowly if you must, then nurture the new content with links from your main pages to give them an umbrella for relevance.
This is as basic as it gets. Link building is effective, but building links it is that much more effective when coupled with SEO content development and targeted syndication.
It is all about reaching critical mass for content, internal and external links. That is the true essence of SEO and the value of having a clearly defined game plan when it comes to subject matter, content and relevance.
The Power of SEO CopyWriting and WritingThemed Content - To learn more about this author, visit Jeffrey L. Smith's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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