Using Internet Marketing to Leverage Brand Loyalty
Using Internet Marketing to Leverage Brand Loyalty
In the past advertising agencies were the gurus of marketing who had the role of identifying the pulse of the masses, but now, with so many exciting mediums to engage a market (social media marketing, targeted online campaigns, organic and sponsored advertising), the end-user and audience have both evolved.
Traditional industries waiver in the wake of savvy internet marketing services that now has the opportunity and potential to provide cost-effective advertising alternatives in place of traditional branding or marketing tactics. Not only has this taken up the slack in waning consumer awareness using off-line marketing, now more than ever, it is about satisfying end-users and culturing relationships that foster long-term brand loyalty.
Similarly, a metamorphosis is occurring that is closing the gap between manufacturers and end users as the middleman’s value has been diminished as internet marketing encroaches on traditional marketing channels (giving the users what they want, when they want it).
The ability to perform multivariate testing on a shoestring budget or take polls to directly gain feedback from end-users at a mere fraction of the cost of traditional tactics allows product and service providers to economically scale the next evolution of a product or refine the criteria for implementing a new product launch at a fraction of the risk. This feedback loop may have existed in the past, but never to the degree that it does today.
Understanding the needs of your audience directly translates to how effectively your company fares in providing a pivotal product or fulfilling a service in the marketplace. For every service imaginable, there are innumerable companies who offer similar products or functions. However, those who distinguish themselves by offering that “extra something” that reinforces the core elements of creativity, leadership, execution or excellence are the companies poised to stand out from the “me too” crowd that have complacently become the norm in most industries.
Similarly, brands that evolve to embrace new trends in technology and consumer behavior have grasped the new paradigm of business. Nurturing the basis of client / agency or mfg. / client relationships is the underlying formula for mastering the spicket of supply and demand. To say that business goes where it is most welcome is an understatement, likewise consumer loyalty can be swayed by something revolutionary in form, function or design. The job of the provider is to discover the right emotional triggers and provide value (more so than their competition).
Perceived value in assessing the benefits of a brand is an inherent aspect of our personalities as human beings, passion alone cannot replace expertise in the marketplace (just ask the yellow pages). Radical shifts in business and the competitive arenas we engage require equally distinct solutions to find the stability to weather the hills and valleys of enterprise. Client satisfaction of the end user is ultimately the pentacle that gauges how a new business model can flourish or an existing product can be re-branded in a new light.
The tendencies of a fickle audience market must be addressed through anchoring logical and emotional systemic conditioning (branding). Through the medium of consolidating benefits with common interest, relevance is acquired. Although necessity may be the mother of invention, solutions to market acceptance need to be tested for their ability to sway the masses, which is why it is important to understand the importance of the relationship.
Often it is through viral education that branding takes the form of emotional engagement, such as the Apple IPhone and its simplistic interface to create a refreshing new plateau for others to aspire toward. Radical new shifts in the market require equally as radical viral marketing methods to gain market acceptance. There is nothing like the perfect product to fulfill the perfect problem, if marketed properly. But similarly understanding the demographic for your product or service (more so than your competition) and finding new ways to appeal to their core value / emotional triggers will define the success stories of tomorrow.
Using Internet Marketing to Leverage Brand Loyalty - To learn more about this author, visit Jeffrey L. Smith's Website.
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There is nothing like the synergy created as a result of brand loyalty between a user-centered-company that fulfills a genuine need for their target audience.
In the past advertising agencies were the gurus of marketing who had the role of identifying the pulse of the masses, but now, with so many exciting mediums to engage a market (social media marketing, targeted online campaigns, organic and sponsored advertising), the end-user and audience have both evolved.
Traditional industries waiver in the wake of savvy internet marketing services that now has the opportunity and potential to provide cost-effective advertising alternatives in place of traditional branding or marketing tactics. Not only has this taken up the slack in waning consumer awareness using off-line marketing, now more than ever, it is about satisfying end-users and culturing relationships that foster long-term brand loyalty.
Similarly, a metamorphosis is occurring that is closing the gap between manufacturers and end users as the middleman’s value has been diminished as internet marketing encroaches on traditional marketing channels (giving the users what they want, when they want it).
The ability to perform multivariate testing on a shoestring budget or take polls to directly gain feedback from end-users at a mere fraction of the cost of traditional tactics allows product and service providers to economically scale the next evolution of a product or refine the criteria for implementing a new product launch at a fraction of the risk. This feedback loop may have existed in the past, but never to the degree that it does today.
Understanding the needs of your audience directly translates to how effectively your company fares in providing a pivotal product or fulfilling a service in the marketplace. For every service imaginable, there are innumerable companies who offer similar products or functions. However, those who distinguish themselves by offering that “extra something” that reinforces the core elements of creativity, leadership, execution or excellence are the companies poised to stand out from the “me too” crowd that have complacently become the norm in most industries.
Similarly, brands that evolve to embrace new trends in technology and consumer behavior have grasped the new paradigm of business. Nurturing the basis of client / agency or mfg. / client relationships is the underlying formula for mastering the spicket of supply and demand. To say that business goes where it is most welcome is an understatement, likewise consumer loyalty can be swayed by something revolutionary in form, function or design. The job of the provider is to discover the right emotional triggers and provide value (more so than their competition).
Perceived value in assessing the benefits of a brand is an inherent aspect of our personalities as human beings, passion alone cannot replace expertise in the marketplace (just ask the yellow pages). Radical shifts in business and the competitive arenas we engage require equally distinct solutions to find the stability to weather the hills and valleys of enterprise. Client satisfaction of the end user is ultimately the pentacle that gauges how a new business model can flourish or an existing product can be re-branded in a new light.
The tendencies of a fickle audience market must be addressed through anchoring logical and emotional systemic conditioning (branding). Through the medium of consolidating benefits with common interest, relevance is acquired. Although necessity may be the mother of invention, solutions to market acceptance need to be tested for their ability to sway the masses, which is why it is important to understand the importance of the relationship.
Often it is through viral education that branding takes the form of emotional engagement, such as the Apple IPhone and its simplistic interface to create a refreshing new plateau for others to aspire toward. Radical new shifts in the market require equally as radical viral marketing methods to gain market acceptance. There is nothing like the perfect product to fulfill the perfect problem, if marketed properly. But similarly understanding the demographic for your product or service (more so than your competition) and finding new ways to appeal to their core value / emotional triggers will define the success stories of tomorrow.
Using Internet Marketing to Leverage Brand Loyalty - To learn more about this author, visit Jeffrey L. Smith's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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