Tweet

Jeffrey L. Smith Articles

Written by: Jeffrey L. Smith

5 Effective SEO Strategies for Top 10 Placement - Click To Read Article
Covers ranking methods that are the very foundation of long-term search engine placement. These Five Effective SEO Strategies provide incite on what is required to achieve consistent Top 10 Placement for your web pages in Google.

Why Pay Per Click When Visitors Click Anyway? - Click To Read Article
Is PPC the new Bully of the Internet? Instead of protection money, it's SEO Money PPC is after. If your website offers value and has content that can rank of it's own accord, then why Pay Per Click, When People Click Anyway? There are alternatives like organic search engine placement that can achieve the same results for a fraction of the cost, however patience and persistence are required in order to see the results mature.

Using SEO to Create an 800 Pound Gorilla - Click To Read Article
It doesn’t matter if you are a fortune 500, fortune 100 or mom and pop shop, the results are the same if you apply the fundamentals of Basic SEO to garner the interest of search engine spiders for your content. Granted the resources are in favor of the company with deep pockets (as they can dedicate more man or woman power to the promotion process), but the underlying message is, not to be discouraged by those who may have got the jump on you and started months or years in advance. It is possible to catch up or surpass those who rest on their laurels in the search engine index, it is just a matter of content quality, the frequency of adding new content or resources and traffic.

User Engagement - the Most Important Metric - Click To Read Article
As a result of the information age reaching unprecedented levels of exchange, creating a comfortable user experience is worth more exponentially in contrast to the means used to initially develop the traffic. With so many options and users suffering from information overload, user engagement is the cornerstone of developing a successful online brand.

Using Internet Marketing to Leverage Brand Loyalty - Click To Read Article
Traditional industries waiver in the wake of savvy internet marketing services that now has the opportunity and potential to provide cost-effective advertising alternatives in place of traditional branding or marketing tactics. Not only has this taken up the slack in waning consumer awareness using off-line marketing, now more than ever, it is about satisfying end-users and culturing relationships that foster long-term brand loyalty.

Using SEO Marketing Analysis to Assess your Competition - Click To Read Article
Before you enter a competitive online market, you need to understand who the major players are so you can (a) fly under the radar and learn from the trail they left behind and (b) look for patterns to formulate ranking strategies from their nearest competitors. Like any good SEO management campaign, it starts with strategic planning, but without knowing what to look for when assessing the competition, then how can you possibly expect to surpass them?

The Role of an SEO Consultant - Click To Read Article
Have you ever considered the pros and the cons of hiring a consultant for SEO? Here are four good reasons why leaving search engine optimization to the professionals is not such a bad idea.

The Power of SEO CopyWriting and WritingThemed Content - Click To Read Article
Did you know that achieving high rankings in search engines has more to do with content than on-page or off page factors alone? Contrary to popular belief, one of the most powerful SEO secrets is related to content development and the ability to focus the topical theme of your site to target a specific niche. Writing themed and relevant content essentially toggles search engine spiders, who are constantly scouring the web for related material to share with others.

Survival in the SERPs (Search Engine Result Pages) - Click To Read Article
There is something about using distinct visual analogies to illustrate parallels between search engines (the jungle), traffic (information foragers), competition (predators) and survival in the algorithmic food chain. Just like a jungle, survival in the SERPs (search engine results pages) can be tricky. The uncertainty of search engine algorithms, the survival based impulses that by default comprise 97% of the web pages at large (like playing capture the flag) or a boobie-trap where one step on the wrong twig and you could be consumed, penalized, suppressed, catapulted or removed from the top 10 based on your SEO survival skills, your resourcefulness or your experience in the jungle.

The Convenience of E-tail E-Commerce and Online Shopping - Click To Read Article
The advantages of shopping online are (1) zero traffic or commuting time (2) no need to stand in long checkout lines and (3) the ability to peruse dozens of shops to compare pricing (with a few keystrokes of due diligence). In addition, if you factor the convenience of online shopping it is a perfect synergy for savvy online consumers who maintain hectic schedules and are inclined to make the most efficient use of their time.

The Best SEO Strategy (Website Authority) - Click To Read Article
Sometimes the best SEO Strategy is to do nothing at all (after you have set the stage for website authority to augment future growth). With so many facets of search engine optimization, battles in the SERPs (search engine result pages) are won every day across millions of competing phrases by careful adherence to relevance, popularity, consistency and engagement.

Small Business SEO - Click To Read Article
Do you have a small business that has to compete with larger corporate conglomerates vying for market share on a daily basis? If you said no, then you may need to reconsider your niche. If you said yes, then search engine optimization is something worth investigating.

Should You Target Competitive Keywords, The Long-Tail or Both? - Click To Read Article
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what are the pros and cons of each tactic?

SEO Alone is Not Enough - Click To Read Article
Conversion is the key to online success. Is your website hitting the right notes with visitors? or could you offer a more valuable proposition? Getting the traffic is not always the hard part, it's what to do with it when they arrive that gets tricky. Make sure your offer covers the basic needs of your visitors, or you may find your clients seeking one of your competitors to find just that, a more competitive or sympathetic offer.

Seo Web Design and How Search Engines Rank Your Website - Click To Read Article
Wishful thinking is not enough to achieve top 10 rankings in major search engines. Understanding the underlying aspects of on page optimization is crucial for developing a thriving online presence. Rankings are based on algorithms, therefore if you are operating within the guidelines of the formula, specific results are produced consistently as a by-product of the structure your pages. By employing solid Seo Web Design Fundamentals ranking in the top 10 can be as common as sending an email.

Seo Services - Click To Read Article
What is your take on SEO services? Does the search engine optimization industry have a black eye? or is it just getting feet to stand on? Here are a few tips for consideration as well as what you should do when your thinking about hiring a company for SEO services.

Selecting the Right Keywords for Battle - Click To Read Article
Before you scream “charge” and run into battle without a game plan, you need to know what you are up against. Sites that occupy the top 10 spots in Google, Yahoo and MSN have one thing in common, lots of links, the proper mixture of on-page and off-page SEO and an added element of trust & authority (such as a Noble Knight, a Duke or a Sir) allowing them to outrank millions of competing pages with ease.

Search Engine Marketing - Attention and Visitor Retention - Click To Read Article
With consumer attention receding and search engines and search engine marketing evolving, finding the right the balance for visitors who are constantly bombarded by advertisements, offers, incentives, deals and brand exposure has made prospects less responsive to traditional marketing ploys.

SEO Basics - Click To Read Article
Sometimes SEO is all about the basics, particularly in regard to search engine rankings. Relationships are important, such as the relationship between contextually relevant content and someone who really enjoys reading it. This relationship is the basis of relevance and relevance is the core function of search engines and how they rank documents in their index.

Link Building Strategies the Value of Link Baiting One Way Permanent Links and SEO Link Building - Click To Read Article
Successful link building strategies and tactics using blogs, articles, directories & contextual advertising.

Link Building and Link Development - Click To Read Article
Depending on your link building and development strategy, finding the right link velocity (the rate in which you acquire or lose links) can determine how your pages rank respectively in search engines.

Keyword Optimization for Organic SEO - Click To Read Article
Search engines have their own inherent language called latent semantic indexing where association and correlation are predetermined for keywords & phrases. This article provides valuable insight to how search engines view words differently than humans and how you can learn to speak the language that will directly impact where your pages rank organically.

Increasing Search Engine Visibility through Article Marketing - Click To Read Article
Article marketing is an ideal third party referral mechanism that can be used to qualify, bait, captivate and close interested parties before they even hit your website. Instead of overstated your pitch, using trusted or reputable websites to advertise your message not only increases perceived value, but is a landmark SEO strategy. This sure-fire method can increase back links to your website by the dozens from high powered editorial syndication sites to augment your rankings, increase website authority and augment your rankings from all of the websites that link to you through RSS feeds.

How to Unleash Your Website Or Blog! - Click To Read Article
With a multitude of variables involved in procuring top 10 search engine placement sometimes it’s the slightest things that make a difference between a top 100 listing or a top 10. Since algorithms are based on mathematics, one overlooked (rather minuscule detail), could mean the difference between achieving a top 10 ranking or being buried past the 2nd page (the dead zone for traffic).

How to Improve Search Engine Positioning - Click To Read Article
Page rank only accounts for a small portion of the factors accountable for positioning your pages in search engines. Understanding this, you can strategically strengthen the criteria that contribute the most weight to the pages in your website. The underlying emphasis is, to gain trust rank and website authority for your niche, as a by-product, your pages can achieve optimal positioning across dozens of high volume search terms in major search engines, without ever spending a dime.

How to Increase Website Link Popularity - Click To Read Article
Ever wondered how to increase your websites’ ranking and link popularity? If you want to appear in the lime light and attract a steady stream of unique visitors while having a website appealing enough to attract new visitors, you have to be savvy enough to market yourself, your product or your business with verve. Aside from the fact that millions of others are currently competing for dozens of your most powerful keywords and traffic, there are other factors involved that determine relevance and website popularity.

Combining SEO and Usability for Holistic Search Marketing - Click To Read Article
Some things just work better together, SEO and (user centered design) otherwise known as UX or usability are two of them. It is only a matter of time before search engine optimization evolves to encompass usability standards and practices for on page optimization to engage the target audience and increase user engagement and retention.

Click-Triggers, Content and Appealing to Emotional Impulse - Click To Read Article
Emotional triggers are the source of conversion, there is a person behind each computer monitor and mouse (aside from spiders, bots and scripts) which essentially perform three mental decisions when introduced to an ad, link or search result (1) Evaluate and Assess the Value (2) Act on the Proposed Impulse and Click it or (3) Ignore the Stimuli and Move Along.

Call to Action, Reader Response and Conversion! - Click To Read Article
There is a fine line that separates those who continually dial in the pulse of an industry and can summarize and provide value and pique the curiosity of their readers vs. someone who for lack of better terms fails to hit their target. If you are clueless about the pages with the highest traffic and reader retention in your site, it may be time to parse your server logs or take the time to set up analytics software to glean the needs of your audience and get the gist of what they enjoy about your content.

Bundling SEO, PPC, CRM and Beyond! - Click To Read Article
There is intrinsic value in bundling lead acquisition and retention services coherently to serve a common goal. Opportunity is measured by your ability to grasp and act on useful and pertinent information. However, gleaning or foraging this crucial information is dependent on your vision and the tools you use to research, analyze and assess potential data. Just like a tip of the iceberg, it’s not what you see or you engage within the scope of your market, it is what you overlook and do not that results in missed opportunities.

Are You an SEO Link Opportunist? - Click To Read Article
Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. The point is, you have to know where to look for trustworthy, authority or contextual links that provide tactful advertising or serve to ethically build quality links back to your content (such as a Chamber of Commerce, Better Business Bureau, etc.) Even links from a from a semi-related page with an authority position is priceless to augment trust to your link profile.





Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Adapting to Technology and the Internet

Basic Operating Question (BOQ) for Empowerment

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.