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Creating Quality Content For SEO

Written by: Rory Buckley

Article Overview: It is an old and well-accepted cliché that "Content is king". Content is also time consuming, resource intensive and vital to the success of a Web site in the search engines.

Creating Quality Content For SEO

Without keyword rich text content, search engine spiders have to rely only on secondary sources of data to discover what a Web site is about. They look at anchor text--both internal and inbound, read alt attributes and try to determine a theme through guesswork and none of these factors will substitute for unique supporting content.

Develop a strategy for adding at least 250 words, preferably more, to each page. Setting a schedule and producing X number of pages every week will eventually build up a site that can serve as a subject matter expert in the areas which are important to your business. Focus not on gimmick pages, link bait Top 10 lists and other flash in the pan strategies but on developing content that will satisfy a researcher and convert them to a buyer.

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Article Tags: anchor text, secondary sources, subject matter expert, text content search engine spiders



Related Forum Posts
Re: Meta Tags - [quote="ChrisH":tzc1bohg]I'm just curious what you all think -- - How important do you think meta tags are? If the content is keyword optimized and they are being used correctly (as per Google's current instructions) how important are meta tags?? Chris[/quote:tzc1bohg] Metatags were very important 10 years ago. Now, search engines are smarter... There are 2 very important things on your page: 1/ Page title: make sure to place some keywords in your title (avoid title like "welcome to my website, great information resource". You are wasting prime keyword real estate. 2/ Content. Content. Content. Content. Content. Oh, did I mention content?? Your content as to mention your main keywords several times. 3/ <h> and <b> tags are very important too. They tell search engines you emphasize these keywords.
Re: Best looking social networking site? - Hi Kevin [quote:3h76yt08]With so many social networking sites to pick and choose from, what influences your decision to join a particilar site? Is it just your friends, the content, people using it or looks??[/quote:3h76yt08] For me, the most essential criteria in selecting a Social Networking Site is its Content followed closely by popularity- in terms of daily visitors. Then comes the Content followed by the Friends and looks. Most of do social networking to attract traffic to their website(s) and as such the Content and Popularity of the site are important. btw, the list doesn't have digg or netscape or del.is.us which are the top social media sites.
Re: Google's algorithm - [quote="MichelleJ":2zc4wnj0][quote="StrategiesforWomen":2zc4wnj0]I think that a general rule of thumb for back link building is that it it is easy, then it is possibly going to be looked on as spam by Google. Content will always be king, and while directories have their place, they should never be viewed as the sole element of a back link plan. I personally send articles I write, to high ranking sites that are looking for one of guest articles.[/quote:2zc4wnj0] This is great advice and a good way to build links with some quality to them. There is no point in having links that have no value as it does not help your website in any way. MichelleJ[/quote:2zc4wnj0] Quality links stick and they are looked at more favorably by the SE's so they are definitely a lot better to get. Of course, they are more difficult to get but worth the effort.
Re: Can you outsource your product launch? - Yes that what I am talking about. Creating a buzz for your online product launch basically. Is this part of what you do?
Re: What makes a good sales rep? - Quality of a good salesman. Believe in yourself Know your product like the back of your hand Resufe to take no for an answer Be passionable about your product


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