Climbing Mount Google

Guest post by: Elliot Jones
Become an Author

Free PDF Download
Elliot Jones asks How do FMCG companies utilise Affiliate Marketing opportunities - By Elliot Jones

Climbing Mount Google…

I thought that it would be helpful to put together a piece giving you a few pointers on getting your site up the search engine rankings and, as 9 out of every 10 site visits come from search engines, a first page position on Google is where everyone interested in increasing their site traffic should be looking.

Before doing anything, you’ll need a strategy. Find out where you’re currently performing well, and where you’re falling short of the competition and make a list of keywords that will drive relevant visitors to your site – remember, there’s no point being number one for a keyword with no traffic.

Next, look at your site. You’ll need it to be readable for the ‘spiders’ that search engines send out to gather information on websites. Validating your site (for W3C) is a great start, and getting your keywords into SEO hotspots like the page title, meta description and h1 tags will help ensure the spiders see them as important. Most importantly, get good quality copy on your site. A blog or FAQ is an ideal way to get the ball rolling, and add to it regularly to get the spiders returning frequently.

Finally, you need other sites linking to yours; a good link is the most important aspect of SEO, and quality is the key. There are loads of factors that come into play, but a well written, relevant article with links back to your site will tick most of the boxes.

Remember, SEO is an ongoing activity, and it can take a good 8-12 months to really see the results… but they’re worth the wait. Check my bio for more information.

The Tremendous Life-Shaping Power of Vision

What Ice Climbing Has to do With Business

Change Management Led Zeppelin Style

A Sales Lesson From Mt. EverestA Sales Lesson From Mt. Everest

A Sales Lesson From Mt. Everest

The SEO Halo Effect

SEO Basics That You Need To Understand

Coyote

Success is your Baby

Living In The Gap Of Possibility And Purpose: Part 3

Sherpas: Bad Gear, Great Attitude

Google Primer: 10 things you need to know (Part 1)

Three Types of People Fail Starting an Online Marketing Business from Home

Google Profiles

Replace EGR Cooler

Oops!

Lessons Learned From a Cliffhanger

SEO - How Important is Your Google Page Rank?

Live Purposefully To Discover Your True North.

Does a Domain Name Help with Higher Rankings?

Home > SEO > Elliot Jones > Climbing Mount Google > Google +

Free PDF Download
Elliot Jones asks How do FMCG companies utilise Affiliate Marketing opportunities - By Elliot Jones

About the Author: Elliot Jones

RSS for Elliot's articles - Visit Elliot's website
Hi, my name is Elliot Jones and I've had 10 years experience in marketing both from an International Agency and Blue Chip Multinational Clientside perspective, specifically concentrating on Digital Marketing and Search Marketing. I've got specific skills and experiences covering Search Engine Optimisation (SEO), Paid Search (PPC), Affiliate Marketing and Social Media Optimisation (SMO), with industry experiences in FMCG, travel and tourism, finance and professional services to name but a few. http://www.mediaboutique.co.uk Any questions please give me a shout! Best Elliot
Click here to visit Elliot's website.

More from Elliot Jones
Climbing Mount Google
Elliot Jones asks Does PR have a place in todays Search Marketing
Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms
Elliot Jones asks How do FMCG companies utilise Affiliate Marketing opportunities
Elliot Jones asks What is web 20 and how can it help my online business

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Climbing Mount Google

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: