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Climbing Mount Google
Written by: Elliot JonesArticle Overview: A simple guide looking into some of the factors Google and other search engines use to determine search engine positions and your website ranking in the search engine results pages.
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Free Download - Elliot Jones asks How do FMCG companies utilise Affiliate Marketing opportunities By Elliot Jones |
Climbing Mount Google
Climbing Mount Google…
I thought that it would be helpful to put together a piece giving you a few pointers on getting your site up the search engine rankings and, as 9 out of every 10 site visits come from search engines, a first page position on Google is where everyone interested in increasing their site traffic should be looking.
Before doing anything, you’ll need a strategy. Find out where you’re currently performing well, and where you’re falling short of the competition and make a list of keywords that will drive relevant visitors to your site – remember, there’s no point being number one for a keyword with no traffic.
Next, look at your site. You’ll need it to be readable for the ‘spiders’ that search engines send out to gather information on websites. Validating your site (for W3C) is a great start, and getting your keywords into SEO hotspots like the page title, meta description and h1 tags will help ensure the spiders see them as important. Most importantly, get good quality copy on your site. A blog or FAQ is an ideal way to get the ball rolling, and add to it regularly to get the spiders returning frequently.
Finally, you need other sites linking to yours; a good link is the most important aspect of SEO, and quality is the key. There are loads of factors that come into play, but a well written, relevant article with links back to your site will tick most of the boxes.
Remember, SEO is an ongoing activity, and it can take a good 8-12 months to really see the results… but they’re worth the wait. Check my bio for more information.
Article Tags: 12 months, being number one, blog, boxes, google, h1, hotspots, meta description, page position, pointers, quality copy, relevant article, search engine rankings, search engines, spiders, traffic, w3c
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About the Author: Elliot Jones RSS for Elliot's articles - Visit Elliot's website Hi, my name is Elliot Jones and I've had 10 years experience in marketing both from an International Agency and Blue Chip Multinational Clientside perspective, specifically concentrating on Digital Marketing and Search Marketing. I've got specific skills and experiences covering Search Engine Optimisation (SEO), Paid Search (PPC), Affiliate Marketing and Social Media Optimisation (SMO), with industry experiences in FMCG, travel and tourism, finance and professional services to name but a few. http://www.mediaboutique.co.uk Any questions please give me a shout! Best Elliot Click here to visit Elliot's website Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms Elliot Jones on Online Search Marketing and your Big Idea Climbing Mount Google Elliot Jones asks Does PR have a place in todays Search Marketing Elliot Jones asks How do FMCG companies utilise Affiliate Marketing opportunities |
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