Elliot Jones on Online Search Marketing and your Big Idea
Elliot Jones on Online Search Marketing and your Big Idea
But then it hits you – there are a lot of other websites out there. How do you optimise your site so it (and you) has a fighting chance in the online marketplace? and what is this Search Engine Optimisation? When some one hits 'search' - how can you ensure it is you they find? This is a realisation that a huge number of individuals face when initially looking at optimising a website and then realise that having a website alone does not mean Google success - which can be a depressing thought.
Additional marketing for your website (be it Search Engine Optimisation (SEO), Paid Search (PPC), Affiliate Marketing, etc.) invariably means additional money will need to be invested, and rest assured those top spots on the major search engines are highly fought after – so budget realistically!
For that reason, before you decide to do battle with eBay or Wikipedia in an SEO war or invest your Children’s inheritance into an ambitious Paid Search (PPC) campaign, make sure you’ve thoroughly researched and budgeted for what it will take not only to get your site set up, but also to get that precious traffic visiting it. And don’t stop there; make sure the traffic is relevant! One good relevant lead is worth an infinite number of bad ones, and you won’t be thankful when you’ve got reasonable traffic but zero conversions or enquiries.
The online marketing arena may seem diverse and complex, with a minefield of techy jargon and seemingly far-too-complex-for-me scenarios involving algorithms and log file analyses – but fear not - It’s not that tricky, and the concepts are surprisingly easy to understand with the right input and training – at the lowest level Google Learning Centre can give anyone with the time to read a few pages, or watch an hour of multimedia tutorial, the basic principles of Paid Search (PPC) – something that can save thousands of pounds over ‘learning the hard way’ – and as for SEO, get in touch with a reputable white-hat agency and you won’t go far wrong.
So don’t be put off by the internet when realising your Big Idea, if you prepare well and get the right advice, the rewards are certainly there to be reaped… and it needn’t cost the earth, just make sure you prepare well and don't be afraid to ask the experts! We're here to help...
For more information on this or any online marketing issue, please do contact Elliot Jones at elliot.jones@mediaboutique.co.uk
Elliot Jones on Online Search Marketing and your Big Idea - To learn more about this author, visit Elliot Jones's Website.
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So, you’re looking to launch your brilliant new Big Idea and take that first step towards becoming a driving force in your chosen market. Of course, you’ll be needing a presence and optimised position on the web – and so you’ve dished out a few hundred (or more likely a few thousand) pounds and have a shiny new website portal for your soon-to-be-thriving business success to show for it. And you’re proud, very proud, and know all your potential customers will fall in love with your website as soon as they visit it…
But then it hits you – there are a lot of other websites out there. How do you optimise your site so it (and you) has a fighting chance in the online marketplace? and what is this Search Engine Optimisation? When some one hits 'search' - how can you ensure it is you they find? This is a realisation that a huge number of individuals face when initially looking at optimising a website and then realise that having a website alone does not mean Google success - which can be a depressing thought.
Additional marketing for your website (be it Search Engine Optimisation (SEO), Paid Search (PPC), Affiliate Marketing, etc.) invariably means additional money will need to be invested, and rest assured those top spots on the major search engines are highly fought after – so budget realistically!
For that reason, before you decide to do battle with eBay or Wikipedia in an SEO war or invest your Children’s inheritance into an ambitious Paid Search (PPC) campaign, make sure you’ve thoroughly researched and budgeted for what it will take not only to get your site set up, but also to get that precious traffic visiting it. And don’t stop there; make sure the traffic is relevant! One good relevant lead is worth an infinite number of bad ones, and you won’t be thankful when you’ve got reasonable traffic but zero conversions or enquiries.
The online marketing arena may seem diverse and complex, with a minefield of techy jargon and seemingly far-too-complex-for-me scenarios involving algorithms and log file analyses – but fear not - It’s not that tricky, and the concepts are surprisingly easy to understand with the right input and training – at the lowest level Google Learning Centre can give anyone with the time to read a few pages, or watch an hour of multimedia tutorial, the basic principles of Paid Search (PPC) – something that can save thousands of pounds over ‘learning the hard way’ – and as for SEO, get in touch with a reputable white-hat agency and you won’t go far wrong.
So don’t be put off by the internet when realising your Big Idea, if you prepare well and get the right advice, the rewards are certainly there to be reaped… and it needn’t cost the earth, just make sure you prepare well and don't be afraid to ask the experts! We're here to help...
For more information on this or any online marketing issue, please do contact Elliot Jones at elliot.jones@mediaboutique.co.uk
Elliot Jones on Online Search Marketing and your Big Idea - To learn more about this author, visit Elliot Jones's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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