Elliot Jones on Online Search Marketing and your Big Idea

So, you’re looking to launch your brilliant new Big Idea and take that first step towards becoming a driving force in your chosen market. Of course, you’ll be needing a presence and optimised position on the web – and so you’ve dished out a few hundred (or more likely a few thousand) pounds and have a shiny new website portal for your soon-to-be-thriving business success to show for it. And you’re proud, very proud, and know all your potential customers will fall in love with your website as soon as they visit it…

But then it hits you – there are a lot of other websites out there. How do you optimise your site so it (and you) has a fighting chance in the online marketplace? and what is this Search Engine Optimisation? When some one hits 'search' - how can you ensure it is you they find? This is a realisation that a huge number of individuals face when initially looking at optimising a website and then realise that having a website alone does not mean Google success - which can be a depressing thought.

Additional marketing for your website (be it Search Engine Optimisation (SEO), Paid Search (PPC), Affiliate Marketing, etc.) invariably means additional money will need to be invested, and rest assured those top spots on the major search engines are highly fought after – so budget realistically!

For that reason, before you decide to do battle with eBay or Wikipedia in an SEO war or invest your Children’s inheritance into an ambitious Paid Search (PPC) campaign, make sure you’ve thoroughly researched and budgeted for what it will take not only to get your site set up, but also to get that precious traffic visiting it. And don’t stop there; make sure the traffic is relevant! One good relevant lead is worth an infinite number of bad ones, and you won’t be thankful when you’ve got reasonable traffic but zero conversions or enquiries.

The online marketing arena may seem diverse and complex, with a minefield of techy jargon and seemingly far-too-complex-for-me scenarios involving algorithms and log file analyses – but fear not - It’s not that tricky, and the concepts are surprisingly easy to understand with the right input and training – at the lowest level Google Learning Centre can give anyone with the time to read a few pages, or watch an hour of multimedia tutorial, the basic principles of Paid Search (PPC) – something that can save thousands of pounds over ‘learning the hard way’ – and as for SEO, get in touch with a reputable white-hat agency and you won’t go far wrong.

So don’t be put off by the internet when realising your Big Idea, if you prepare well and get the right advice, the rewards are certainly there to be reaped… and it needn’t cost the earth, just make sure you prepare well and don't be afraid to ask the experts! We're here to help...

For more information on this or any online marketing issue, please do contact Elliot Jones at elliot.jones@mediaboutique.co.uk

Elliot Jones on Online Search Marketing and your Big Idea - To learn more about this author, visit Elliot Jones's Website.

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