Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms

Like everything nowadays, online marketing is growing and becoming an ever more complex creature. From the humble beginnings of simply entering keywords into your meta tags, through to getting the right keyword density for your content and making sure you’ve got not only links to your site but relevant, themed links that the search engines will take notice of, search engineering looks to be moving up another notch on the proverbial online marketing scale.

Indeed, now your keyword meta tags mean little or, in most cases, nothing, and it’s all about the network you create with other sites.

So what’s next? Well, marketers love acronyms, so it is with little surprise that the newest kid on the block in the world of online marketing has been dubbed SMO – or Social Media Optimisation – and is set to form a necessary step in the constant battle to maintain those top spots in the SERPs (another online marketing acronym – Search Engine Results Pages). Suddenly, as peoples use of online media changes and develops, so the requirements of your online marketing activity and visibility does too. Getting viewed on link sharing sites like del.icio.us is becoming vital, even to a comparable level to the search engines, and banner advertising online (the most traditional area of online marketing) is now in stiff competition with the creation of widgets (a website plug-in or added function) as a means of generating business.

So remember when you’re building your online empire, knowing your acronyms can be a powerful tool – and the latest addition, SMO, looks set to beat SEO, PPC and SEM hands down – it’s working for the likes of Facebook.com, so why shouldn’t it for you?

For More information on This or any other online marketing question please contact Elliot Jones at elliotj@searchlogic.com



Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms - To learn more about this author, visit Elliot Jones's Website.

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