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Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms



Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms
   

Like everything nowadays, online marketing is growing and becoming an ever more complex creature. From the humble beginnings of simply entering keywords into your meta tags, through to getting the right keyword density for your content and making sure you’ve got not only links to your site but relevant, themed links that the search engines will take notice of, search engineering looks to be moving up another notch on the proverbial online marketing scale.

Indeed, now your keyword meta tags mean little or, in most cases, nothing, and it’s all about the network you create with other sites.

So what’s next? Well, marketers love acronyms, so it is with little surprise that the newest kid on the block in the world of online marketing has been dubbed SMO – or Social Media Optimisation – and is set to form a necessary step in the constant battle to maintain those top spots in the SERPs (another online marketing acronym – Search Engine Results Pages). Suddenly, as peoples use of online media changes and develops, so the requirements of your online marketing activity and visibility does too. Getting viewed on link sharing sites like del.icio.us is becoming vital, even to a comparable level to the search engines, and banner advertising online (the most traditional area of online marketing) is now in stiff competition with the creation of widgets (a website plug-in or added function) as a means of generating business.

So remember when you’re building your online empire, knowing your acronyms can be a powerful tool – and the latest addition, SMO, looks set to beat SEO, PPC and SEM hands down – it’s working for the likes of Facebook.com, so why shouldn’t it for you?

For More information on This or any other online marketing question please contact Elliot Jones at elliotj@searchlogic.com



Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms - To learn more about this author, visit Elliot Jones's Website.

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About the Author


Elliot Jones
(Visit Elliot's Website)
My name is Elliot Jones and I have 10 years experience in marketing both from an Agency and Blue Chip Multinational Clientside perspective, specifically concentrating on Online Marketing covering Search Engine Optimisation (SEO), Paid Search (PPC), Affiliate Marketing and Social Media Optimisation (SMO)... The world of Online Marketing is constantly evolving and is an ever growing, vibrant and challenging environment. Having worked with and advised many large and small companies alike, I currently head up the marketing at a specialist Online Marketing Agency, Search Logic PLC - www.searchlogi c.com - as well as providing independent consultancy reports and services on all aspects of Online Marketing.
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