Affiliate Marketing: How affiliate marketing is being used to shift fast-moving consumer goods. How FMCG marketers are choosing to increase their presence online through affiliate marketing rather than though using other online marketing tools.
FMCG companies traditionally have always had to sell their products via offline stores. FMCG goods are the items that you would typically find in a supermarket, and as such most of their offers are either “on pack” (money off vouchers), or loss leader (two for one offers). Although these promote the offer, they don’t allow the company to know any more about the consumers that are buying their products.
The holy grail of marketing is being able to marry up consumer buying habits with their personal details – something that was almost impossible before the advent of the online phenomenon, and now the availability of Affiliate Marketing has allowed companies a risk free way to generate this information.
With Affiliate Marketing, FMCG companies can offer free samples of their products (razor, washing powder, make-up etc) or money off vouchers in return for consumer information – thus marrying up the consumer to the offer. This information can them be used to build a profile of the user via the products that they sign up for, and consequently can be accurately targeted for new products as they are developed and put on sale.
If we use Gilette as an example, then they could build long-term sales by offering a free razor to everyone that signs up to www.mygillette.co.uk
The consumer would enter their Name, Address, Date of Birth, contact details, where they buy their razors from and any other information that Gillette establishes as beneficial for their marketing activity (perhaps a list of other products the consumer is interested in). Suddenly, instead of simply knowing how many razors have purchased from a particular store, they now know (for example):
John Smith, 25, of Old St, New Town buys his Gillete Fusion razors from Tescos in Springfield.
Instantly they have married up the consumer data to their sales data and started to build a consumer profile of their users.
How they use this information is up to them – they can email or post vouchers to John Smith, or even recommend a certain type of shaving foam, or do a survey on aftershave – building up the picture of him over time and expanding the questions until they get a complete lifestyle survey on which to develop future campaigns and targets successful growth and sales.
Further, using Affiliate Marketing as a means of building consumer profiles means that they only have to pay for results – and therefore no risk is involved, as opposed to other marketing formats (both online and offline).
Online Affiliate Marketing in the FMCG sector has yet to be realised to its full potential, although the benefits over other online marketing formats, particularly its ‘no risk’ nature, evidently prove attractive.
This is how FMCG companies use Affiliate Marketing to raise profile, gather consumer information and increase market share currently – although, by the nature of the online marketing arena, development and diversification are inevitable.
How do FMCG companies utilise Affiliate Marketing opportunities - To learn more about this author, visit Elliot Jones's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 How do FMCG companies utilise Affiliate Marketing opportunities
|
| |
Ever wondered how FMCG companies, both start-ups and multi-nationals, utilise Affiliate Marketing to generate sales? If so read on...
Affiliate Marketing: How affiliate marketing is being used to shift fast-movin...
|
|
Getting Started with Affiliate Marketing
|
| |
Affiliate marketing seems to be a new catch phrase on the internet; however, it is not a new concept. In fact, people have been making money with affiliate marketing on the internet for quite some time. Here are som...
|
|
3 Steps to Affiliate Marketing Success
|
| |
According to Wikipedia, affiliate marketing is a method of promoting web business merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided th...
|
|
Find The Perfect Home Based Affiliate Business Opportunity
|
| |
Finding a home based affiliate business opportunity is not difficult. There are countless opportunities everywhere a person looks. The hard part is finding the right opportunity. With so many to choose from it is...
|
|
8 Key Factors That Define A Good Affiliate Program
|
| |
Affiliate programs are a popular way to earn money online. But do you know what to search for in an affiliate program? It is important that you know what constitutes the best affiliate program before you sign up wit...
|
|
|
Elliot Jones
(Visit Elliot's Website)
Hi, my name is Elliot Jones and I have 9
years experience in marketing both from an
Agency and Blue Chip Multinational
Clientside perspective, specifically
concentrating on Online Marketing covering
Search Engine Optimisation (SEO), Paid
Search (PPC), Affiliate Marketing and
Social Media Optimisation (SMO)...
The world of Online Marketing is
constantly evolving and is an ever
growing, vibrant and challenging
environment. Having worked with and
advised many large and small companies
alike, I currently head up the marketing
at a specialist Online Marketing Agency,
Search Logic PLC - www.searchlogi
c.com - as well as providing
independent consultancy reports and
services on all aspects of Online
Marketing.
|
|
|
Elliot Jones's
Complete
List Of
SEO
Articles
|
|
|
If you enjoyed this article, get Elliot Jones's Complete List of SEO Articles For FREE!
|
| |
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
