Elliot Jones Articles

Elliot Jones on Online Search Marketing and your Big Idea - Click To Read Article
An overview to considerations that should be taken into account when looking to bring your business to the internet and how Search Engine Optimisation (SEO), Paid Search (PPC), and Online Marketing are a vital consideration for anyone wanting to generate relevant traffic to any online portal.

Elliot Jones asks What is web 2.0 and how can it help my online business - Click To Read Article
Elliot Jones looks into and discusses the hype around web 2.0, hopefully bringing things into perspective ensuring businesses spend the correct amount of time on the different aspects of any marketing campaign and what are the expectations of online entrepreneurs with this new wave of media online.

Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms - Click To Read Article
Online entrepreneurs should know their acronyms before setting up shop online. As the competition for search engine positioning reaches an all time high - perhaps looking at other avenues is the future? Online entrepreneurs could well benefit from taking a look at where their customers are looking on the net and tailoring their online activity accordingly - and those acronyms will prove invaluable! with SEM, SEO, PPC and now SMO - there are certainly a few to be getting your head around!

Elliot Jones on Search Engine Opitmisation, What to look for in dynamic sites - Click To Read Article
There’s no doubt that search engine optimisation is here to stay. Indeed, it has finally staked its claim in the mainstream marketing mix, after years of being doubted and misunderstood as a form on online marketing witchcraft. But how do things work when you want to search engine optimise a dynamic website? Read on to find out some of my pointers...

Elliot Jones asks Does PR have a place in today's Search Marketing - Click To Read Article
The rise of forums, social networks, and user-generated content has meant that how you use these to promote your brand online has become increasingly important. We look at the role PR has to play in search and the subsequent impact on a brand, its reputation and potentially the sale of its products

Elliot Jones asks How do FMCG companies utilise Affiliate Marketing opportunities - Click To Read Article
Ever wondered how FMCG companies, both start-ups and multi-nationals, utilise Affiliate Marketing to generate sales? If so read on... Affiliate Marketing: How affiliate marketing is being used to shift fast-moving consumer goods. How FMCG marketers are choosing to increase their presence online through affiliate marketing rather than though using other online marketing tools.

Climbing Mount Google - Click To Read Article
A simple guide looking into some of the factors Google and other search engines use to determine search engine positions and your website ranking in the search engine results pages.


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