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Elliot Jones asks What is web 2.0 and how can it help my online business - Click To Read Article
Elliot Jones looks into and discusses the hype around web 2.0, hopefully bringing things into perspective ensuring businesses spend the correct amount of time on the different aspects of any marketing campaign and what are the expectations of online entrepreneurs with this new wave of media online.

Climbing Mount Google - Click To Read Article
A simple guide looking into some of the factors Google and other search engines use to determine search engine positions and your website ranking in the search engine results pages.

Elliot Jones asks Does PR have a place in today's Search Marketing
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The rise of forums, social networks, and user-generated content has meant that how you use these to promote your brand online has become increasingly important. We look at the role PR has to play in search and the subsequent impact on a brand, its reputation and potentially the sale of its products

Elliot Jones on Search Engine Opitmisation, What to look for in dynamic sites
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There’s no doubt that search engine optimisation is here to stay. Indeed, it has finally staked its claim in the mainstream marketing mix, after years of being doubted and misunderstood as a form on online marketing witchcraft. But how do things work when you want to search engine optimise a dynamic website? Read on to find out some of my pointers...

Elliot Jones on Online Search Marketing and your Big Idea
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An overview to considerations that should be taken into account when looking to bring your business to the internet and how Search Engine Optimisation (SEO), Paid Search (PPC), and Online Marketing are a vital consideration for anyone wanting to generate relevant traffic to any online portal.

Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms
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Online entrepreneurs should know their acronyms before setting up shop online. As the competition for search engine positioning reaches an all time high - perhaps looking at other avenues is the future? Online entrepreneurs could well benefit from taking a look at where their customers are looking on the net and tailoring their online activity accordingly - and those acronyms will prove invaluable! with SEM, SEO, PPC and now SMO - there are certainly a few to be getting your head around!

Elliot Jones asks How do FMCG companies utilise Affiliate Marketing opportunities
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Ever wondered how FMCG companies, both start-ups and multi-nationals, utilise Affiliate Marketing to generate sales? If so read on... Affiliate Marketing: How affiliate marketing is being used to shift fast-moving consumer goods. How FMCG marketers are choosing to increase their presence online through affiliate marketing rather than though using other online marketing tools.

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About the Author


Elliot Jones
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Hi, my name is Elliot Jones and I've had 10 years experience in marketing both from an International Agency and Blue Chip Multinational Clientside perspective, specifically concentrating on Digital Marketing and Search Marketing. I've got specific skills and experiences covering Search Engine Optimisation (SEO), Paid Search (PPC), Affiliate Marketing and Social Media Optimisation (SMO), with industry experiences in FMCG, travel and tourism, finance and professional services to name but a few. I'm currently Head of Partnerships at leading digital marketing agency Search Logic plc, based in London and the North West of England, and am regularly to be found at national exhibitions as well as frequently talking to people at length about digital marketing dilemmas and solutions in the bars and pubs around Shoreditch in central London. For more information give me a ring on +44 (0) 845 634 2808 or email me at elli otj@searchlogic.com - you can also find out more by visiting our website at www.se archlogic.com. Any questions please give me a shout!
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